As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and Google Analytics work best when connected. Google Analytics 4 will be replacing Universal Analytics in July. This means that Google Ads needs to pull from […]
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In today’s digital age, the success of travel and tourism operators is intrinsically tied to their online reputation. In this blog, we’ll go over what online reputation management is, why it’s important for travel and tourism operators, and provide some tips on how to manage your business’s online reputation. What is Online Reputation Management? Online […]
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So, you have a Google Ads account. Great! What’s not so great though are the incessant calls and emails that come along with having one. Some are legitimate Google Ads representatives, and some are scammers pretending to be Google. It’s important to know the difference to protect your business. Most of these calls are typically […]
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Are you a business looking to verify a Google Search Console (GSC) property? Verifying your GSC property is the first step to understanding how Google views your website. In this blog, we go over what Google Search Console is, its benefits, as well as the steps to verify your property. What is Google Search Console? […]
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The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers are preparing to migrate over to GA4. And a lot of them have questions (rightfully so) about the differences between the two. One metric that […]
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If you’re a hotelier looking to increase revenue, you may be looking for ways to generate hotel bookings with longer stays. In this blog, we share our top marketing tips and strategies that hotels can use to generate more revenue from their bookings. 1. Analyze Your Past Guest Data Before creating any kind of marketing […]
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As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to adapt our copywriting methods for optimal use of what is now the standard ad format in Google Ads. RSAs differ from their predecessor most notably […]
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Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term content. With these huge changes to the platform brings a lot of challenges, but also massive potential. Why are my Instagram posts performing worse than […]
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“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good news is that there are lots of ways to figure out what keywords your site ranks for. In this blog, we’ll go over the importance […]
If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not be as impossible as it sounds. In this blog, we’ll tell you everything you need to know about Google Business Profile suspensions, common reasons why […]
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Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the impact of digital campaigns. However, with so many data points, and without proper organization and segmentation, its easy to get bogged down in the details. […]
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What is thin content? Thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating search engine rankings. Providing value to users is the main goal in SEO, which makes thin content its arch-nemesis. Beyond that, thin content is one of fourteen […]