Be found.
Be relevant.
Grow.
We’re a digital marketing agency that transforms great ideas into real results.
At Foundery, we provide growth-focused digital marketing solutions crafted to expand market share and increase leads and revenue.
By merging data, strategy, and impeccable execution, we build lasting brand relevance that fuels consistent growth, year after year.
Meet Foundery
Foundery is a full-service digital marketing agency based in London, Ontario, serving B2B and B2C businesses across Canada, the United States, and globally. From one-time marketing strategy engagements to ongoing SEO, GEO, digital advertising, and analytics retainers, we help clients transform great ideas into real results.
Originally established in 2005 as Ontario SEO, we are an award-winning marketing agency with international reach, serving over 14+ industries and more than 300+ satisfied clients. Foundery was recognized as Best Social Media Marketing Firm 2024 and Best Places to Work in London, Ontario for five consecutive years.
How can we help?
Drive growth across all channels
Say goodbye to fragmented efforts and embrace a more unified approach. At Foundery, we specialize in integrated marketing strategies designed to boost your traffic, generate high-quality leads, and drive sales across all your digital channels.
Search Engine Optimization
SEO is not just about ranking higher – it’s about ensuring your brand remains visible and relevant to your target audience. A robust SEO strategy is foundational to your online success.
By strategically optimizing your website and content, we help your brand stand out in search results, driving relevant organic traffic and attracting quality leads.
Paid Media Management
While your organic efforts start to deliver steady growth, adding paid media to your digital strategy allows you to immediately reach a specific audience based on demographics, interests, and behaviours.
By investing in paid media with Foundery, you gain the advantage of targeted outreach, immediate impact, and the potential to achieve significant business growth in a cost-effective manner.
Generative Engine Optimization
AI-powered platforms like Google’s AI Overviews, ChatGPT, and Perplexity are changing how customers discover brands. Being visible now requires more than traditional SEO. It requires content and structure that AI systems can understand, trust, and surface in their answers.
Through our AI Readiness approach, we assess how well your website is prepared for AI-driven discovery, from topical authority and entity structure to content quality, structured data, and technical foundations. The result is a clear, actionable roadmap to help your brand appear where your audience is already searching inside AI-generated results.
Consulting & Strategy
For marketing teams aiming for growth but hampered by limited internal resources, our team works with you to identify growth opportunities and develop tailored digital marketing strategies that align with your unique goals and challenges.
We are committed to transparency, innovation, and client success that will give you the confidence to navigate the digital landscape with ease and to achieve sustainable growth.
Brand & Creative
From eye-catching ads to purpose-built landing pages, we blend creativity with strategic insights to create memorable experiences across all digital touchpoints.
We collaborate closely to understand your unique value proposition and communicate it to your audience in an effective and engaging way.
Measurement & Integration
Through our robust tracking and reporting capabilities, you can gain deeper insights into your marketing and sales data.
Our team can help you capture critical data points, analyse user interactions, and optimize your marketing performance to drive your business forward.
This group produces ‘weapons grade’ SEO and digital marketing. They’re my go-to for strategic insights and tactical excellence.
– Nick H, Director of Brand Strategy
FAQ
We offer a full range of digital marketing services designed to work together, not in silos. Our core areas of expertise include Search Optimization (SEO & GEO), Paid Media Management, Consulting and Strategy, and Social Media Management.
The right mix of services depends on your goals. Some clients need a strong organic foundation built through SEO. Others need the immediacy of paid search and social. Most benefit from a combination. We identify the channels that are essential to your success and build an integrated strategy around them, so there are no gaps for competitors to exploit.
SEO is about ranking in traditional search results on search engines like Google and Bing. It’s foundational, and it’s still essential. However, search behaviour is shifting.
GEO is about being found in a different kind of result entirely. When someone asks ChatGPT, Claude, or Google’s AI Overviews a question and gets a direct answer, that answer is pulling from somewhere. GEO is the work of making sure your brand is what gets cited, referenced, and recommended in those AI-generated responses.
We treat GEO as the natural evolution of SEO, not a replacement for it. The two work together; strong SEO foundations support your GEO visibility, and we build both in parallel.
We don’t publish set rates, because we don’t believe in one-size-fits-all pricing. Every engagement starts with understanding your business, your goals, and what it will actually take to move the needle in your specific industry and geography.
What we can tell you: we work with growth-oriented businesses, not just enterprise budgets. The best starting point is a free consultation. We’ll assess your current situation and give you a clear picture of what an investment with Foundery would look like. Contact us via the website or call 1-866-711-4260.
We have dedicated experience in Manufacturing, Travel and Tourism, Financial Services, Health and Wellness, and Non-Profits. Each of those comes with its own audience dynamics, regulatory considerations, and competitive landscape. We build strategies that reflect that, not generic templates applied across the board.
That said, our work spans both B2B and B2C, and we’re equipped to support businesses in virtually any industry. If you don’t see your sector listed, get in touch; chances are we’ve tackled challenges like yours before.
Yes. While we’re based in Ontario we work with clients across Canada and globally, including US, Mexico, Cayman, UK, South Africa, Luxembourg, Hong Kong and Singapore. Where you’re located matters far less than whether your goals are a fit for what we do.
Foundery has been in the digital marketing business since 2005, over 20 years. We started as Ontario SEO, building a reputation for SEO and digital advertising before rebranding to Foundery in 2024 to reflect how much our services had grown. The name changed; the team, the clients, and the commitment to results didn’t.
Two decades in this industry means we’ve seen every algorithm update, every platform shift, and every wave of “the next big thing.” That experience shapes how we build strategies; grounded, forward-looking, and built to last.
earn your continued partnership every month than hold you to paperwork.
We work with businesses at a range of stages, from growth-focused SMBs to established mid-market brands. What matters more than size is mindset. Our best client relationships are with businesses that are serious about growth, willing to invest in a real strategy, and looking for a partner rather than just a vendor.
If you’re not sure whether you’re the right fit, the easiest thing to do is have a conversation. A free consultation costs you nothing and gives us both a chance to figure out if it makes sense.
You don’t need to take on everything at once. We work with clients on focused, single-channel engagements all the time. Whether that’s an SEO retainer, Google Ads management, or a content program.
That said, we’ll always be honest with you about where a single channel has limits. SEO and paid media tend to amplify each other. Analytics inform everything. If we see an opportunity you’re leaving on the table, we’ll tell you — but the decision is always yours. Start where it makes sense for your budget and goals, and build from there.
We’ll be honest: digital marketing takes time to work properly, and we’re not interested in short engagements that don’t give strategies enough runway to deliver real results. That said, we don’t believe in locking clients into something that isn’t working for them.
What we ask for is enough time to do the job properly. In practice, most of our client relationships are ongoing. Not because they’re contractually obligated to stay, but because the results keep them here.
The short answer: we’re specialists, not generalists.
A lot of agencies will tell you they do everything. We’d rather be exceptionally good at the things that actually move the needle for your business. Our team is made up of channel specialists — people who live and breathe SEO, paid media, content, and analytics — not account managers stretching across ten disciplines at once.
We also don’t do cookie-cutter. Every strategy is built around your business, your audience, and your goals. And because we’ve been doing this since 2005, we bring a depth of experience that newer agencies simply can’t replicate. We have a few marketing unicorns around here too – that helps.
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