Search Engine Optimization
Dominate search,
drive growth
Reach prospects at every stage of the customer journey through a continuous, results-driven SEO strategy that maximizes visibility in search engines and AI-powered discovery platforms.
For 20 years, Foundery has been delivering business growth for our clients. We have navigated every algorithm shift, every “SEO is dead” headline, and the rise of AI-powered search. We’re still here because our approach adapts.
Our SEO services go beyond traditional search rankings. We ensure your brand is visible wherever your prospects are searching – Google, Bing, ChatGPT, Perplexity, and beyond. Whether you need a one-time technical audit or an ongoing retainer, every engagement is built around one measure of success: business growth.
Unlike paid media, SEO compounds over time, building authority, trust, and discoverability that continues to generate ROI long after implementation. SEO is the foundational element of Search Optimization, focusing on the strategies and tactics that build website authority and expertise signals, and drive search engine visibility, traffic, and conversions.
While ranking in traditional search engines like Google and Bing remains critical, modern search optimization must also account for AI-powered discovery. That’s where Generative Engine Optimization (GEO) strengthens your visibility, ensuring your content is structured, semantically rich, and authoritative enough to be cited in AI-generated answers.
Partner with Foundery to position your business for continuous organic growth year after year, no matter how the online search landscape evolves.
on a search engine
– BrightEdge
– Search Engine Journal
– UpCity
SEO Services
Explore comprehensive search optimization services built for rankings, revenue and AI visibility. From one-time technical SEO projects and audits to ongoing retainers and consulting, our SEO services are fully customizable to meet the unique needs of various businesses, including B2B, B2C, and e-commerce organizations. We combine traditional SEO with Generative Engine Optimization (GEO) to ensure your brand is discoverable not only in search engines but also in AI-powered overviews, LLM summaries, and conversational queries, creating a multi-channel organic visibility strategy that drives measurable results.
SEO Strategy
Solve any SEO problem with a multi-pronged approach customized to meet the needs of your business.
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Content Marketing
Engage your audience with a powerful content marketing strategy that amplifies your brand and generates results.
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Technical SEO
Stay ahead of evolving search algorithms with a technical SEO approach that ensures your site can always be found.
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Local SEO
Stand out in location-based searches and bring more customers to your door with our proven local SEO strategies.
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Generative Engine Optimization (GEO)
Stay visible in AI-driven search with content optimized for AI Overviews, answer engines, and LLM-generated responses. Expand your reach beyond traditional search results.
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How We Deliver SEO Results
Our SEO process is structured, data-driven, and designed to deliver measurable growth for your business. We combine traditional SEO with Generative Engine Optimization (GEO) to ensure your brand is discoverable across both search engines and AI-driven platforms.
Understanding
We start by learning about you, your business, your customers, and your goals. Every new client is paired with a dedicated Account Manager and Digital Manager who will keep you informed about progress and answer any questions throughout the project.
This step allows us to define your business objectives, ideal customer profiles, and the “jobs to be done” that your content must fulfill. By clearly understanding your goals, we ensure that all SEO efforts are aligned to drive meaningful growth.
Research
Achieving top rankings requires understanding both your competitive landscape and your audience’s search behaviour. As a part of our SEO services, our research process includes competitor research, content audits, keyword research and semantic / conversational query analysis, to identify weaknesses and content gaps.
We also evaluate what content is being surfaced by AI assistants, overviews, and large language models (LLMs), and other generative answer engines. This makes sure your organic marketing strategy captures opportunities not just in traditional SERPs, but in AI-driven discovery platforms as well.
SEO Strategy
Once we understand your unique landscape, we take all of our research and consolidate it into an actionable SEO strategy. This roadmap includes on-page optimization, HTML tag refinement, internal linking adjustments, structured data implementation, and GEO alignment for AI visibility.
Our strategy is designed to cover the full customer journey, from brand discovery and consideration to conversion, and makes sure your business is consistently visible wherever prospects are searching.
Implementation
After you have approved your SEO strategy, our in-house SEO and web development specialists prioritize and implement the tactics. SEO implementation can include optimizing content, improving site architecture, implementing schema markup, resolving technical issues, and executing link-building campaigns.
We carefully monitor not just traditional ranking improvements, but also how your content is picked up and featured in AI overviews and LLM answers. We adjust our approach as needed so that you benefit from both conventional organic visibility and newer AI-driven discovery paths, ensuring maximum exposure and impact.
Growth
SEO is a continuous process, not a one-time effort. Each month, we review performance metrics, track AI and SERP visibility, and refine our tactics based on data insights.
Quarterly, our cross-functional teams explore new growth opportunities for your SEO project. As your full-service digital marketing partner, we can expertly integrate and align your SEO program with your paid media, social media, email, and offline marketing efforts.
This approach ensures sustainable growth while keeping your business at the forefront of both traditional and generative search channels.
Our SEO Principles
Align
All of our digital marketing projects start with gaining a deep understanding of your business, your audience needs, and the market landscape. We align SEO efforts with both short-term goals and long-term business objectives, ensuring every tactic supports measurable growth, brand authority, and visibility in AI-driven search results.
This alignment also includes consideration of Generative Engine Optimization (GEO), so content is structured to be accurately interpreted, cited, and recommended by AI assistants and LLMs.
Scale
Our SEO process involves meticulous execution and constant refinement based on user data and market insights.
We continuously expand and optimize your SEO program to increase reach across multiple search channels, including organic search, local SEO, and AI-driven platforms. By scaling strategically, we maximize your visibility, improve keyword coverage, and strengthen your brand’s authority over time.
Grow
We continuously assess the effectiveness of your organic search strategy, making data-driven adjustments to optimize performance and maximize ROI.
Growth is achieved through iterative optimization, incorporating insights from search trends, AI discovery behaviour, and user engagement metrics. By combining traditional SEO with GEO tactics and ongoing content refinement, we help your business maintain relevance, increase traffic, and capture audiences across both search engines and AI-powered discovery platforms.
I cannot recommend Foundery enough! Since partnering with them, our website’s traffic has significantly increased, and we’ve seen a remarkable boost in our online presence. Their expertise in optimizing our content for search engines has led to higher rankings and more visibility, which has translated into more leads and conversions for our business. Their team is professional, knowledgeable, and always ready to go the extra mile to ensure our success. We’re thrilled with the results and look forward to continuing this fruitful partnership!
– Dave W, Davidoff Roofing
Why choose Foundery?
A luxury boutique hotel chain saw their website revenue improve over 4x since 2015, with annual growth averaging 25% after partnering with us on a multichannel project.
A client in the health and safety industry experienced remarkable growth in organic traffic with recent years averaging 2.5x annual growth.
A leading tour company in Mexico partnered with us to enhance organic visibility and transactions, resulting in a 75% increase in organic traffic, a 24% boost in conversion rate, and an 84% rise in website revenue.
Dominate search and drive growth with Foundery
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FAQs About SEO
FAQ
Search Engine Optimization (SEO) is the practice of improving a website’s visibility on the search results page (SERP) on search engines like Google and Bing. This practice involves optimizing content, technical structure, HTML tags, internal links, and authority signals so search engines can understand and rank your pages effectively.
Generative Engine Optimization (GEO) is the process of structuring and optimizing content so it can be cited, summarized, or referenced by AI-powered search systems and large language models. While traditional SEO focuses on rankings in search engines, GEO ensures your brand is mentioned in AI overviews, conversational search results, and generative summaries.
SEO results are not immediate and can vary depending on your business, website history, local and online competition, and marketing goals. Typically, noticeable improvements in rankings and traffic in new clients may take 3–6 months, but meaningful impact on leads, conversions, and revenue often develops over 6–12 months.
Because SEO is a dynamic process, results are constantly evolving rather than linear. Factors like algorithm updates, new content, competitor activity, and AI-driven search changes can influence how quickly and prominently your pages perform. The best approach is to discuss your specific goals with our team, so we can tailor a strategy and timeline that aligns with your business and marketing objectives and ensures measurable, sustainable growth.
Because AI systems rely heavily on authoritative, high-ranking sources when generating answers. Strong SEO performance increases the likelihood of being cited in generative results.
Put simply: if you are a business that wants to be found online, you need SEO. 93% of consumers use search engines to find businesses and if you’re not showing up in those searches, your customers are likely going to find your competitors instead.
SEO is constantly evolving and changing, so staying in the top of the SERP is also an ongoing process, not a one-and-done project. Despite its name, SEO is not only about search engines, it’s also an important practice for the humans visiting your site who want to helpful see content that’s relevant to their searches.
Yes, there is. While SEO & PPC often have similar goals of bringing more traffic and driving more leads to websites, it’s important to understand that they are two very different marketing channels:
PPC (or Pay Per Click advertising) is a channel that aims to bring paid traffic to a site through clickable ads deployed on ad platforms like Google Ads, Microsoft Ads and Meta Ads.
SEO, on the other hand, is a channel that aims to bring (unpaid) organic traffic to a website by being the most visible and relevant listing in the search engine results.
Each digital marketing channel has unique benefits. Leveraging multiple channels can generate amazing results for businesses who integrate both.
Search Engine Optimization and Search Engine Marketing are both powerful digital marketing channels. When it comes to deciding which is best for your business, it really depends. Ideally, we recommend investing in both, because leveraging both channels can drive great results.
However, if your business does not have enough resources to invest in both, you’ll need to choose a channel that best aligns with your needs. For example, if you would like to start generating leads right away, SEM may be the best course of action as SEO can take some time before you start seeing results. However, if you’re looking for a more long-term, high-value strategy with results that won’t be limited by budget, SEO is the way to go.
SEO increases sales by:
- Improving rankings on the search engine results page (SERP), which can drive more qualified organic traffic, leads, sales to your site
- Its ability to refine targeting for queries that have the highest purchase-intent
- Ensuring your business shows up in the SERP at every stage of the purchase funnel
- Creating the best on-page user experience possible, which makes users more likely to convert
The main goal of SEO is to drive organic website traffic and then turn that traffic into leads. How? SEO is focused on improving rankings on the search engine results page (SERP) for queries that are relevant to your business. The higher your rankings, the more likely a user will click on your listing. A recent study found that the first result has an average CTR of 43% in the SERP, while the 10th position (which is still on the first page), was found to have an average CTR of just 3%. To obtain better rankings and therefore increase website traffic, you’ll need a robust SEO strategy that utilizes a multitude of tactics including keyword research and mapping, on-page content optimization, backlinks, technical SEO, and much more.
SEO ensures your business is visible on one of the most popular digital marketing channels customers can be found on: search engines. Good SEO means that you will show up at the exact moment your customers are searching for your products/services and when they are looking to find solutions to their pain points. SEO is also an important practice in digital marketing because it’s focused on providing the best website user experience possible, which benefits not only customers from organic search but customers from other marketing channels as well.
When paired together, SEO and Google Ads can be powerful digital marketing tools. Since SEO takes longer to see results, Google Ads can be used to ensure your business is showing up in the top positions for keywords that you are not ranking very high for yet organically. Google ads can also be a great way to test customer behaviour for particular keywords and copy, which can then be leveraged for your SEO strategies.