Author: Kiersten

Posts by Kiersten

First-Party Data Collection Options for Business Websites

Posted on

With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behaviour and preferences. In this post, we’ve compiled a list of different methods for collecting first-party data to make sure you don’t have any large disruptions.   We’ve also highlighted the benefits and potential drawbacks of […]

Read More… from First-Party Data Collection Options for Business Websites

How to Use Your Google Business Profile for Travel and Tourism

Posted on

A strong presence on Google Business Profile (GBP) is vital for travel and tourism operators who are looking to increase their revenue and bookings. In this blog, we’ll share some effective strategies to make the most of your GBP listing and maximize its potential for your business. 1. Claim, Verify, and Optimize Your Profile To […]

Read More… from How to Use Your Google Business Profile for Travel and Tourism

How Data Thresholding in GA4 is Hiding Data and How to Avoid It

Posted on

Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, you may run into issues with data missing from reports, especially if you are running UA simultaneously with GA4. If you’re noticing this, it could […]

Read More… from How Data Thresholding in GA4 is Hiding Data and How to Avoid It

TikTok Search Ads Now in Beta for Selected Partners

Posted on

In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate that TikTok search ads are currently in the beta testing phase for selected partners, although this has not yet officially been confirmed or announced by […]

Read More… from TikTok Search Ads Now in Beta for Selected Partners

Google Unveils Performance Max for Travel Goals Campaigns

Posted on

On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what Performance Max for travel goals is, how it works, and how it can potentially benefit hotel advertisers.   What is Performance Max for Travel Goals? Performance […]

Read More… from Google Unveils Performance Max for Travel Goals Campaigns

Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads

Posted on

In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travellers. But organic reach alone may not be enough for travel marketers to achieve their marketing goals. In this blog, we will explore why organic social media marketing is not enough for travel […]

Read More… from Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads

How to address “Duplicate Location” in GBP  

Posted on

Duplicate location listings in Google Business Profile can be frustrating and tiresome. Clicking your posts doesn’t offer a lot of insight and it can take time to submit support tickets or make customer service line calls. Looking for answers online can show mixed results or even outdated content. Relax—we’ve got this. Our team deals with this […]

Read More… from How to address “Duplicate Location” in GBP  

GA4 Adds Custom Channel Groups Feature

Posted on

On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how to set them up on your GA4 properties. What are Custom Channel Groups? Custom Channel Groups allow you to categorize your website’s traffic sources based […]

Read More… from GA4 Adds Custom Channel Groups Feature

Quick Tips from LinkedIn

Posted on

Are you interested in optimizing your LinkedIn advertising campaigns for better results? This month I had the opportunity to attend the ‘Effective Campaigns for Maximum Business Strategy’ LinkedIn webinar which provided some valuable insights and tips on how to drive targeted lead generation at scale and maximize ROI with LinkedIn campaigns. The webinar covered various […]

Read More… from Quick Tips from LinkedIn

Meta announces paid verification program now available in the U.S.

Posted on

Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched in Australia and New Zealand in February 2023. Accounts that were verified prior to the launch of the program will keep their blue checkmarks.  What […]

Read More… from Meta announces paid verification program now available in the U.S.

The Role of Data Clean Rooms

Posted on

What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way to combine first-party data with insights from ad platforms to uncover potential consumers without violating any privacy regulations. Essentially, you can use a clean room […]

Read More… from The Role of Data Clean Rooms

How to Increase Hotel Occupancy in Low Season

Posted on

Most hotels experience low seasons. This may be due to a variety of factors such as bad weather, reduced tourism, or seasonal trends, which can have a significant impact on revenue. However, by identifying when these low or off-seasons occur, you can prepare and create a targeted marketing strategy to increase bookings during these periods. […]

Read More… from How to Increase Hotel Occupancy in Low Season