In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate that TikTok search ads are currently in the beta testing phase for selected partners, although this has not yet officially been confirmed or announced by […]
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On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what Performance Max for travel goals is, how it works, and how it can potentially benefit hotel advertisers. What is Performance Max for Travel Goals? Performance […]
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In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travellers. But organic reach alone may not be enough for travel marketers to achieve their marketing goals. In this blog, we will explore why organic social media marketing is not enough for travel […]
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Duplicate location listings in Google Business Profile can be frustrating and tiresome. Clicking your posts doesn’t offer a lot of insight and it can take time to submit support tickets or make customer service line calls. Looking for answers online can show mixed results or even outdated content. Relax—we’ve got this. Our team deals with this […]
On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how to set them up on your GA4 properties. What are Custom Channel Groups? Custom Channel Groups allow you to categorize your website’s traffic sources based […]
Are you interested in optimizing your LinkedIn advertising campaigns for better results? This month I had the opportunity to attend the ‘Effective Campaigns for Maximum Business Strategy’ LinkedIn webinar which provided some valuable insights and tips on how to drive targeted lead generation at scale and maximize ROI with LinkedIn campaigns. The webinar covered various […]
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched in Australia and New Zealand in February 2023. Accounts that were verified prior to the launch of the program will keep their blue checkmarks. What […]
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What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way to combine first-party data with insights from ad platforms to uncover potential consumers without violating any privacy regulations. Essentially, you can use a clean room […]
Most hotels experience low seasons. This may be due to a variety of factors such as bad weather, reduced tourism, or seasonal trends, which can have a significant impact on revenue. However, by identifying when these low or off-seasons occur, you can prepare and create a targeted marketing strategy to increase bookings during these periods. […]
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We were proud to be a sponsor of this years Smashing Barriers event on International Women’s Day On March 8th the London community joined to celebrate the successes of women in leadership. This event brought together inspiring speakers and innovative organizations to network, learn, and empower. Proud to be Women-Led As a provider of digital […]
Whether you’re looking to meet aggressive growth targets or reduce your ad costs to combat inflation, optimizing your Google Ads conversion rate is one of the most important things you can do. Increase your leads & sales, without increasing your costs Improving your conversion rate can have a positive impact across your entire account, increasing […]
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Having a strategy to ensure the success of your social media campaigns is the foundation of everything else that follows. In this blog, we go over the steps you can take to develop a killer social media strategy that knocks your competition out of the park. How to create a social media strategy 1. Set […]
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