The biggest marketing challenge facing brands right now is not AI. It is the lack of brand clarity that AI is exposing. Over the past year, many organizations have increased content production in response to AI-driven search and the rise of generative engine optimization (GEO). They are publishing more blogs, creating more landing pages, expanding social […]
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The Moment Content Stopped Being Enough As a writer who moved into marketing, I quickly learned that content was often the answer. Need more traffic? Publish more. Need more visibility? Expand your blog. Need better rankings? Cover every variation of a keyword. And for a while, that held true. But especially over the past year, something shifted. Not gradually, but […]
Foundery has been named a finalist for the Medium Business of the Year Award by the London Chamber of Commerce. This award honors medium-sized companies (11–49 employees) that demonstrate excellence in business growth, innovation, and community impact here in London, Ontario. We are proud to be finalists alongside these other deserving companies. Business of the Year – Medium Company Finalists were recognized at the BAA 2026 […]
The 4 Ps of marketing (Product, Price, Place, and Promotion) were built for a world where marketers controlled the message and customers had limited ability to push back. The 4 Es of marketing replace that model with something more honest about how buyers actually behave today: they research independently, move across channels freely, and share […]
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AI-powered search is transforming how users find information online. As platforms like Google AI Mode, Bing AI, and ChatGPT-integrated search become mainstream, traditional SEO strategies are no longer enough. Businesses need to adapt to ensure visibility in AI, which often prioritize concise, authoritative content over traditional organic rankings. Why AI Search Changes Visibility AI search models pull information from […]
For the second year running, Foundery has been named Top Social Media Marketing Firm in London, Ontario, a back-to-back win that speaks volumes about the kind of work we’re doing, and the results our clients are seeing. In an industry where trends shift overnight and platforms evolve weekly, consistency matters. Results matter. And behind those […]
Read More… from Foundery Named Top Social Media Marketing Firm. Two Years in a Row
Google is expanding Search Live and AI Mode with new features that make searches more interactive and AI-driven. From real-time video input to dynamic planning tools, these updates provide marketers with opportunities to engage audiences and optimize content for AI-enhanced search. Here’s what you need to know about what Google is doing. Search Live Goes Video What’s new: Search Live now supports video input, building on […]
Read More… from Google Search Live Video, AI Mode, Canvas, and Lens in Chrome Updates
Website Clicks Drop as AI Overviews Increase Impressions If you’re seeing an unusual trend in your Google Search Console, with rising impressions but dropping clicks, you’re not alone. This isn’t a bug or poor SEO. This is the result of a major shift in how search engines deliver results: the rise of AI Overviews. Why […]
Read More… from Why Search Console Impressions are Up, but Your Website Traffic is Declining
As your trusted digital marketing partner, we’re committed to keeping you informed about changes that impact your advertising strategy. Effective July 1, 2025, Google will no longer apply the 2.5% “Canada DST Fee” to ads served in Canada. This follows the Canadian government’s announced intention to repeal the Digital Services Tax (DST). This update will […]
Read More… from Canada DST Fee Removed from Google Ads: What Advertisers Need to Know
Welcome to the Post-Blue-Link Era The search landscape is evolving rapidly. Traditional search engines like Google once displayed results as ranked lists of blue links where webpages users clicked to find answers. Now, AI-driven overviews, chatbots, and generative engines summarize information from many sources and deliver direct answers. Why is this important for your business? […]
Read More… from GEO vs SEO Explained: How Will This Impact Your Digital Marketing Strategy?
The second quarter of 2025 brought important Google Ads updates that marketers should watch closely. From new bidding options to improved planning tools and shifting paid media trends, these changes are already shaping how campaigns are built and optimized across paid media. Target CPC Bidding in Demand Gen Campaigns In June, Google added Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns. This strategy lets […]
Read More… from Google Ads Updates – Q2 2025: What Marketers Need to Know
One year ago, Ontario SEO reintroduced itself to the world as Foundery Digital Marketing Group, a name change that signaled more than a shift in branding. It was a milestone that redefined how the agency collaborates, leads, and grows in today’s digital landscape. Twelve months in, it’s clear that Foundery’s transformation is resonating internally with […]
Read More… from A Year of Growth and Transformation: Foundery Marks One Year Since Rebranding