How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things and get straight to creating your ads. You’ve probably wondered what a Meta pixel is, and if it’s really necessary. The bad news: You do […]
Use the 404 TLDR: Create a custom 404 We have spent so much time fearing the 404 page that we’ve neglected what a great opportunity this can present. A well optimized website certainly limits the number of times a (potential) customer may stumble upon that dreaded 404 error. However, if someone does land on this page let’s use […]
What does craving Chinese takeout, needing a tow truck and wanting to book a hair appointment all have in common? They all result in you pulling out your phone and conducting a search. Claiming and verifying your Google Business Profile (formerly known as Google My Business) listing is necessary if you want to show up […]
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Every marketing expert knows that a call-to-action that inspires users to act is an absolute must when crafting digital ads and a content marketing strategy. Yet so many of these self-proclaimed experts fail time and time again to get users to take the intended action. You need to think outside of the box and start […]
The Google Search Partner network provides advertisers with the opportunity to advertise on additional web properties that Google owns or partners with. This means that, when you activate Google Search Partners, your advertisement will be placed on many sites across the internet, not just Google search results. But what other places does this network include, and should you enable or disable this setting? What are Google Search Partners? Google’s network is divided into two sections – […]
It’s no secret that running your website on a CMS (Content Management System) like WordPress or Drupal comes with the added responsibility of CMS and plugin maintenance. In this blog, I will go over what security updates are and why it’s important to keep your CMS and plugins updated as often as possible to protect your website. What are security updates? WordPress and Drupal are both considered open-source CMS software. […]
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What Are Featured Snippets? As Google’s search engine results pages are becoming more and more informative, zero-click searches are more prevalent in today’s digital landscape. One of the most common resources for information found on Google are featured snippets, also known as position zero. Featured snippets are selected search results that appear at the top […]
Blogs are a tried and true way to get in front of potential customers at multiple phases in their path to purchase. With that said, there is no point in developing blogs with no strategic thought on the outcome. Creating an optimized blog goes further than your typical page title and meta description updates. Before diving into creating SEO-friendly […]
A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, rolling out more features to make it easier for new and inexperienced advertisers to create campaigns. As Google Ads continues to automate and simplify, it can be […]
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Reviews are an essential part of our online life, but in order for them to be helpful to others – and ourselves – we need to use them properly. Nowadays, more and more people check and contribute to reviews before and after using a service, buying a product, or engaging with a business. Online reviews can make or break a business; research […]
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In today’s digital landscape, most business owners know that having a website is an absolute must. Companies spend thousands on new websites to articulate their branding & key messaging, and then spend more to drive relevant traffic & conversions through digital programs such as SEO, Google Ads and Paid Social. These are important boxes to check for all companies […]
A highly debated topic when it comes to paid search advertising (whether it be Google Ads or Microsoft Advertising) is whether or not you should bid on your branded keywords. Brand keywords (or brand terms) are search words or phrases that include your brand name or a variation of it. For example, “Foundery” would be […]
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