A highly debated topic when it comes to paid search advertising (whether it be Google Ads or Microsoft Advertising) is whether or not you should bid on your branded keywords. Brand keywords (or brand terms) are search words or phrases that include your brand name or a variation of it. For example, “Foundery” would be […]
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The content on your website is one of the most important, yet underrated elements of your website. Content can greatly affect your website rankings, tell a story about your business to new potential customers, and providing valuable information to existing customers. Make sure your website content is checking off all the boxes and speaks to […]
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The seven deadly sins could sound a bit over dramatic but when you think about the challenges a small business faces, one of these sins could be the death of first page rankings. Even scarier is the amount of information or misinformation that is available on the internet. Following the wrong advice can cause you […]
You’re a good-sized business, with a healthy marketing budget of 8-12% of your gross revenue, now, you need to allocate it. First question is, where and how do you spend this money to achieve the best return on investment (ROI)? This is a question we answer daily at Foundery. Everyone wants to see results and […]
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Instagram is one of the most used social media platforms around and is, in fact, a personal favourite of mine. I’ll often find myself creeping a business’ Instagram page to get a better feel for their business before even heading to their website. As a visual person, I can get a quick sense of the […]
We’ve all heard that it’s important to have a LinkedIn account or profile in today’s modern day of networking. You may or may not already have a LinkedIn account created, but are you using it to its full potential or is it sitting stagnant without any recent updates? LinkedIn doesn’t have to be a scary […]
Google Ads and Meta Ads are the two dominant paid advertising platforms for most businesses, but they work in fundamentally different ways. Google Ads captures demand: your ad appears when someone is actively searching for what you offer. Meta Ads creates demand: your ad reaches people while they are browsing Facebook, Instagram, or Messenger, often […]
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The rapidly changing digital landscape and the ubiquitous use of mobile devices means that digital marketing for businesses is changing rapidly. The easy availability of information and ability to communicate in a variety of formats means some interesting shifts not just in how B2B buying decisions are happening, but also in who’s responsible for them. […]
Is your business sending out commercial or promotional information about your organization or products via email? Then this Blog post is a must- read for you, if not then you can read for general knowledge (sit back and relax). Please note the sections of the Canadian Anti-Spam Legislation that deal with the right to private […]
Read More… from What You Need to Know About CASL or Canadian Anti-Spam Legislation for July 1, 2017
We love to get clients who are switching their SEO services to us, but often, before we can start our work, we have to spend a lot of time helping clients to get access to their website assets so we can get started. We cannot stress how important it is for you to have full […]
If you’re a client at Foundery or have had social media marketing campaigns for your business, you probably already know how effective Facebook ads can be. They’re relatively inexpensive (especially when compared to other types of social ads, like LinkedIn and Twitter), the targeting options are extremely vast, and the results are usually impressive. Facebook […]
Someone told you that you should start tracking traffic to your website. Excited by the idea, you set up a free Google Analytics account and started watching the data pour in. Or maybe you had an agency or an employee set up your account and they are tracking your website data for you, sending you […]
Read More… from Users or Sessions? Source or Medium? 4 Google Analytics Terms Demystified