Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the impact of digital campaigns. However, with so many data points, and without proper organization and segmentation, its easy to get bogged down in the details. […]
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What is thin content? Thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating search engine rankings. Providing value to users is the main goal in SEO, which makes thin content its arch-nemesis. Beyond that, thin content is one of fourteen […]
When it comes to responsive search ads on Google Ads, there’s a score Google gives each individual ad based on the assets and copy in the ad. The score is presented in one of four categories: Poor, Average, Good, Excellent. As you add or edit your ad copy, your ad strength changes. Google will also […]
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As an Account Manager, a portion of my time is spent answering client questions about their accounts, their results and SEO in general. Since I find myself having similar conversations with many clients across different industries, I figured it was time to share key takeaways about SEO. 1. SEO is a Long Game I understand […]
You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is actually working. Seasoned digital marketers are no stranger to in-depth analysis and measuring the results of marketing campaigns. Measuring the success of a blogging strategy […]
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In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent Mode to help respect a user’s consent for cookies and help businesses comply with privacy regulations, while still generating customer insights from user data. How […]
The retirement of extended text ads in Google Ads is quickly approaching. By July 2022, you won’t be able to create expanded text ads (ETA) or edit existing ones. As the options for creating ads are reduced to one, now is the time to take full advantage of responsive search ads (RSA). Optimizing responsive search […]
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Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s not related to your demographics, and the copy leaves a lot to be desired. There is a chance that someone could be having that same […]
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Hiring an SEO Agency vs. In-House SEO Specialist How do you decide which will enhance your odds of achieving worldwide (web) domination? There comes a time in most businesses where they need to decide if it makes sense to hire an search engine optimization specialist or outsource their SEO efforts to an agency. We could never hope to […]
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The Taming of the Company Testimonial You know your business is great, your grandmother knows your business is great, and so do your customers. However, unless you get your brand evangelists to share their positive reviews about your business, you may be missing opportunities to expand your brand. You can have incredible marketing with persuasive product details, but unless you are backing up your brand claims your efforts may […]
Ever wonder why everyone is so up in arms about quality score? Need a refresher on what quality score even is? Then this is the blog for you. When it comes to the search engine results page (SERP), Google’s number one goal has always been to serve the most relevant listings to users. Whether the listing is organic or a paid advertisement, it’s not […]
How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things and get straight to creating your ads. You’ve probably wondered what a Meta pixel is, and if it’s really necessary. The bad news: You do […]