Author: Kiersten

Posts by Kiersten

Google Ads Updates – Q2 2025: What Marketers Need to Know 

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The second quarter of 2025 brought important Google Ads updates that marketers should watch closely. From new bidding options to improved planning tools and shifting paid media trends, these changes are already shaping how campaigns are built and optimized across paid media.  Target CPC Bidding in Demand Gen Campaigns  In June, Google added Target Cost-Per-Click (tCPC) bidding to Demand Gen campaigns. This strategy lets […]

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A Year of Growth and Transformation: Foundery Marks One Year Since Rebranding

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One year ago, Ontario SEO reintroduced itself to the world as Foundery Digital Marketing Group, a name change that signaled more than a shift in branding. It was a milestone that redefined how the agency collaborates, leads, and grows in today’s digital landscape.  Twelve months in, it’s clear that Foundery’s transformation is resonating internally with […]

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Google Phases Out Support for Some Structured Data to Simplify Search Results

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What’s Changing in Google Search Google is phasing out support for several structured data types as part of its ongoing efforts to simplify the Search results page. This change will remove some visual enhancements that are rarely used or don’t add significant value to users. Which Structured Data Types Are Affected The following schema types […]

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Is Your Content Aligned with Your Audience’s Needs?

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You’ve got the content, but does it connect with what matters most to your target market? More importantly, is it resonating with their goals and objectives? Content strategy that is misaligned with your audience’s needs can be a missed opportunity for your business.  Why is it important to understand your audience’s goals, needs and challenges? […]

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Why You Should Use the LinkedIn Insight Tag and How to Set It Up

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For marketers and business owners, understanding who’s visiting your website is just as important as getting traffic in the first place. That’s where the LinkedIn Insight Tag comes in; a small piece of code that unlocks powerful audience insights and ad targeting capabilities.  What Is the LinkedIn Insight Tag? The LinkedIn Insight Tag, sometimes called […]

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Understanding Google Ads in AI Overviews

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As Google continues integrating AI into search, AI Overviews are reshaping how users discover information. With this shift, Google Ads are evolving too, but how and where ads appear in these AI-powered results can be confusing for advertisers. Here’s a clear overview of what you need to know about ads in AI Overviews (as of […]

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Using Journalistic Principles to Enhance the EEAT of Your Content Marketing  

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In today’s crowded digital landscape, the brands that stand out aren’t just creating content — they’re creating credible content. With Google doubling down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), trust is no longer optional.  One powerful — and often overlooked — way to boost your content’s EEAT? Journalistic principles. As marketers, we borrow from […]

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Google Ads Rolls Out AI Max for Search, Explained

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Google Ads is rolling out its latest innovation, AI Max for Search, a powerful AI-driven tool designed to transform how advertisers run Search campaigns. Combining generative AI with advanced search intelligence, AI Max aims to deliver smarter automation, more precise targeting, and improved campaign performance for search advertising.  What is AI Max for Search? AI […]

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The Power of Influencers and User-Generated Content in Travel and Tourism

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Why Authentic Destination Reviews Matter Imagine planning your next getaway. You see a polished ad: crystal-clear blue water, a model with a cocktail, perfect lighting. It’s beautiful—but it feels staged. Then, you scroll past a traveller’s video: sand on her feet, a sunburn, and a smile as she shares a café she found thanks to […]

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Google Boosts Ad Power with PMax, Data Tools and Conversion Tracking

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Google Ads has rolled out a series of powerful updates to help advertisers make smarter, more strategic decisions—especially in an era of automation and evolving privacy standards. From Performance Max (PMax) upgrades to better iOS tracking and creative flexibility, these changes aim to give advertisers more control without compromising efficiency. Search Themes Expansion in Performance […]

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Google Marketing Live 2025: Updates Every Marketing Team Needs to Know

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The 2025 edition of Google Marketing Live highlighted a significant shift in the digital advertising landscape. AI is no longer a supporting tool; it is becoming a strategic partner. This year’s announcements showcased Google’s commitment to automation, personalization, and data-driven insights designed to enhance every stage of the marketing funnel.  AI Powered Search Ads Now […]

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