Author: Kiersten

Posts by Kiersten

Advertising Market Updates: Meta’s Growth, TikTok’s Uncertainty & Google’s Decline

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The digital advertising world is changing fast. Meta is seeing strong growth, TikTok is facing setbacks, and Google’s search market share has dropped below 90% for the first time in nearly a decade. Here’s what marketers need to know for their ad strategy this year.  Meta’s Ad Revenue Grows While TikTok Struggles  Meta’s ad revenue […]

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UK Regulators Investigate Google Search Dominance and Advertising 

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In January, the UK’s Competition and Markets Authority (CMA) launched an investigation into Google’s dominance in search, marking a major move under new digital market regulations. This could lead to significant changes in how Google ranks search results and displays ads.  Why Google’s UK Search Monopoly Matters for Advertisers  Google controls over 90% of general […]

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Google Updates Performance Max for More Control and Insights 

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Google has introduced key updates to Performance Max (PMax) campaigns, offering advertisers more control, better budget management, and improved search data insights. These changes help marketers optimize their ad performance more effectively.  More Control Over Google Ad Placements For a long time, Google said that advertisers couldn’t use API (Application Programming Interfaces) tools to block […]

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12 Days of Marketing: A Guide to Digital Marketing During the Holidays

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As the holiday season approaches, it’s crucial to start early and build a solid marketing strategy to stand out in a competitive market. This approach helps make sure your marketing efforts are well-prepared and sustainable, setting you up for long-term success beyond just the holiday rush.  Day One: Start with a Strong SEO Foundation  Effective […]

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Foundery Named London’s Best Place to Work in 2024

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We’re excited to announce that Foundery (formerly Ontario SEO) has been named one of London’s Best Places to Work for 2024! After our rebranding, we’re even prouder to see our evolving company culture and values recognized in this way.   This award celebrates businesses where employees consistently rate their workplace as outstanding, excelling in leadership, collaboration, […]

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Do You Need SEO & Paid Search?

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Many business owners and marketing managers wonder if they need to invest in both search engine optimization (SEO) and paid search. The truth is that SEO and paid search are both essential for online success. Each of these marketing approaches has a unique role to play in the future success of your marketing strategy. However, […]

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Why You Need to Save Your Universal Analytics Data Now

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In 2023 the transition from Universal Analytics to Google Analytics 4 (GA4) brought many reporting and measurement challenges for businesses. For most businesses, leveraging detailed analytics data is crucial to understanding customer behaviour, optimizing online presence, and ultimately driving growth in online leads. On July 1, 2024, Google Analytics users will no longer have access […]

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Why Your B2B Business Needs Social Media Marketing

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Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform to an indispensable tool for B2B enterprises seeking to drive tangible business outcomes. Not convinced yet? Here’s a detailed look at why B2B companies should […]

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How to Choose a Category for your Google Business Profile

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In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of the greatest tools to help local businesses do this, is the Google Business Profile (GBP). If you are unfamiliar with what a Google Business Profile […]

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Gemma: Google’s New Open-Source AI Model

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Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to assist developers and researchers in building AI responsibly. Gemma Open Models Google is releasing tools to support developer innovation, encourage collaboration, and ensure responsible use […]

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Google’s Direction with AI in 2024

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According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial Intelligence (AI) in Google Search. Here are some highlights about SGE, Gemini, Ads and AI search from the Q4 Alphabet earnings call: SGE SGE has […]

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