Author: Kiersten

Posts by Kiersten

How Natural Language Processing Affects Digital Marketing 

Posted on

Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that helps machines understand, interpret, and respond to human language. It plays a powerful role in modern digital marketing—improving search engine optimization (SEO), enabling AI-powered content, and allowing marketers to deliver highly personalized experiences.  As more businesses rely on AI in digital marketing, understanding […]

Read More… from How Natural Language Processing Affects Digital Marketing 

What Advertisers Need to Know about Google Enhancing Its Ad Transparency  

Posted on

In a move aimed at strengthening accountability in digital advertising, Google has changed its Ads Transparency rules. As of May 1, it now shows the name of the person or company actually paying for the ad—based on the payment information—if that name is different from the one listed as the advertiser.  Why This Update Matters […]

Read More… from What Advertisers Need to Know about Google Enhancing Its Ad Transparency  

The New SEO Playbook: How AI is Redefining Search

Posted on

The search landscape is undergoing one of its biggest shakeups in years. At SocialNext Toronto 2025, it became clear that AI is not just influencing SEO—it’s transforming how people find, trust, and engage with information. From AI-generated overviews to longer, more conversational queries, brands are being pushed to rethink how they show up online.  In […]

Read More… from The New SEO Playbook: How AI is Redefining Search

Social Media Marketing Trends from SocialNext 2025: Engagement, Benchmarking & Strategy 

Posted on

We recently attended SocialNext Toronto 2025, a leading Canadian digital marketing conference focused on content strategy, AI, community building, and the future of brand engagement. As a digital marketing agency supporting businesses across Canada and beyond, we found the event packed with fresh perspectives and practical insights.  In the event, social media was a major […]

Read More… from Social Media Marketing Trends from SocialNext 2025: Engagement, Benchmarking & Strategy 

Earned Media, Emotional Marketing, and the Real Work of Building Brand Trust

Posted on

In a digital world overwhelmed by noise, algorithms, and AI-generated everything, one theme rang loud and clear at this year’s SocialNext: Toronto conference: marketers must earn trust—not just buy attention.  With sessions led by some of the sharpest minds in marketing and communications, SocialNext offered a timely reminder that authenticity, adaptability, and audience empathy aren’t […]

Read More… from Earned Media, Emotional Marketing, and the Real Work of Building Brand Trust

Social Media Strategy for Hotels

Posted on

Your target market is likely scrolling through social media right now, whether planning their next getaway or sharing vacation memories. Social media has become an important channel for any hotel aiming to stand out in a crowded marketplace. For hotels, social media isn’t just a nice-to-have, it’s a must-have tool to attract and engage guests. […]

Read More… from Social Media Strategy for Hotels

Google Performance Max Updates New Search Terms Visibility and Negative Keyword Controls 

Posted on

Google has introduced a major update to Performance Max campaigns, giving advertisers long-awaited transparency into which search terms trigger their ads. This new feature lets businesses optimize their campaigns more effectively by adding negative keywords directly from the Search Terms report, a huge milestone for controlling ad spend and improving targeting.  What’s Changing in Google […]

Read More… from Google Performance Max Updates New Search Terms Visibility and Negative Keyword Controls 

Maximizing Control and Performance with the New Updates for Google Demand Gen Campaigns

Posted on

Google has introduced two major updates to Demand Gen campaigns, giving advertisers more control over where their ads appear and offering new conversion tracking features to improve performance visibility. These changes aim to make Google’s Demand Gen campaigns more competitive with social advertising platforms while enhancing transparency for advertisers.  Update #1: More Control Over Ad […]

Read More… from Maximizing Control and Performance with the New Updates for Google Demand Gen Campaigns

Google Ads Update New Rules for Multiple Ad Placements

Posted on

Google is making a significant update to its Unfair Advantage Policy, now allowing advertisers to display multiple ads for the same business in different locations on a search results page. Starting April 14, this change will impact visibility, bidding strategies, and competition in Google Ads.  What is the Unfair Advantage Policy? Google’s Unfair Advantage Policy […]

Read More… from Google Ads Update New Rules for Multiple Ad Placements

How AI is Reshaping Organic Search in 2025

Posted on

Some things in life are constant—Google rankings aren’t one of them.  If you’ve been following SEO trends, you’ve likely noticed that organic search is more unpredictable than ever. Rankings are shifting faster, AI search tools are gaining traction, and traditional search engine behaviors are evolving. The impact? A new era of SEO that requires brands […]

Read More… from How AI is Reshaping Organic Search in 2025

X Introduces AI-Powered Ad Tools: What It Means for Marketers

Posted on

Social media advertising just got smarter.  X (formerly Twitter) has rolled out AI-powered tools to automate ad creation and real-time campaign analysis. Powered by Grok, X’s AI assistant, these features are designed to help advertisers create better ads, optimize performance, and make faster, data-driven decisions.  Here’s what’s changing and how brands can leverage these new […]

Read More… from X Introduces AI-Powered Ad Tools: What It Means for Marketers

Google Ads March Updates: Why You Need to Keep a Close Eye on Your Ad Performance 

Posted on

If you’re running Google Ads, now is the time to pay attention.  Google is rolling out updates that give Responsive Search Ads (RSAs) more flexibility, dynamically adjusting your ad copy and assets based on predicted performance. While this could mean better engagement and conversions, it also means less control over how your ads appear—which could […]

Read More… from Google Ads March Updates: Why You Need to Keep a Close Eye on Your Ad Performance