Google Ads Update New Rules for Multiple Ad Placements

Google is making a significant update to its Unfair Advantage Policy, now allowing advertisers to display multiple ads for the same business in different locations on a search results page. Starting April 14, this change will impact visibility, bidding strategies, and competition in Google Ads. 

What is the Unfair Advantage Policy?

Google’s Unfair Advantage Policy is designed to prevent advertisers from gaining an unfair competitive edge by exploiting loopholes or manipulating the ad system. Previously, it restricted businesses from showing more than one ad per search results page. However, with this update, the restriction now applies only to individual ad locations, allowing businesses to secure multiple positions within the same search results. 

How Google’s New Ad Placement Rules Work

Previously, Google restricted businesses to just one ad per search results page. Now, that limitation applies only to a single ad location, meaning advertisers can secure multiple positions in different sections of the same page. 

Here’s how this affects your digital marketing strategy: 

• Increased Search Presence – Businesses can now appear multiple times on a single search page, boosting brand visibility and click-through rates. 

• Changes in Ad Auctions – Separate auctions will take place for different ad positions, offering businesses a chance to secure multiple placements simultaneously. 

• More Competition, Higher Costs? – While this benefits larger brands with bigger budgets, smaller advertisers may find it harder to compete for top spots. 

H2: Why This Google Ads Change Matters for Marketers 

This update opens new opportunities but also brings challenges: 

• More ad placements mean better visibility, but they also intensify competition. 

• Higher demand for premium positions could lead to increased CPC (cost-per-click). 

• Businesses must refine bidding strategies to stay competitive in search rankings. 

Industry Reactions to Google’s New Ad Policy

Digital marketing experts have shared mixed opinions: 

• Some believe this update allows brands to strengthen their presence on search pages. 

• Others argue that Google is prioritizing revenue over user experience and reducing fairness for small businesses. 

Maximize Your Google Ads Success with Foundery

Google’s latest ad policy shift requires a strategic approach to ensure your business remains competitive. At Foundery, we help businesses navigate these changes, optimize ad spend, and drive better results.