Google Unveils Performance Max for Travel Goals Campaigns

On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what Performance Max for travel goals is, how it works, and how it can potentially benefit hotel advertisers.   What is Performance Max for Travel Goals? Performance […]

Read More… from Google Unveils Performance Max for Travel Goals Campaigns

Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads

In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travellers. But organic reach alone may not be enough for travel marketers to achieve their marketing goals. In this blog, we will explore why organic social media marketing is not enough for travel […]

Read More… from Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads

How to address “Duplicate Location” in GBP  

Duplicate location listings in Google Business Profile can be frustrating and tiresome. Clicking your posts doesn’t offer a lot of insight and it can take time to submit support tickets or make customer service line calls. Looking for answers online can show mixed results or even outdated content. Relax—we’ve got this. Our team deals with this […]

Read More… from How to address “Duplicate Location” in GBP  

GA4 Adds Custom Channel Groups Feature

On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how to set them up on your GA4 properties. What are Custom Channel Groups? Custom Channel Groups allow you to categorize your website’s traffic sources based […]

Read More… from GA4 Adds Custom Channel Groups Feature

Quick Tips from LinkedIn

Are you interested in optimizing your LinkedIn advertising campaigns for better results? This month I had the opportunity to attend the ‘Effective Campaigns for Maximum Business Strategy’ LinkedIn webinar which provided some valuable insights and tips on how to drive targeted lead generation at scale and maximize ROI with LinkedIn campaigns. The webinar covered various […]

Read More… from Quick Tips from LinkedIn

Meta announces paid verification program now available in the U.S.

Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched in Australia and New Zealand in February 2023. Accounts that were verified prior to the launch of the program will keep their blue checkmarks.  What […]

Read More… from Meta announces paid verification program now available in the U.S.

The Role of Data Clean Rooms

What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way to combine first-party data with insights from ad platforms to uncover potential consumers without violating any privacy regulations. Essentially, you can use a clean room […]

Read More… from The Role of Data Clean Rooms

How to Increase Hotel Occupancy in Low Season

Most hotels experience low seasons. This may be due to a variety of factors such as bad weather, reduced tourism, or seasonal trends, which can have a significant impact on revenue. However, by identifying when these low or off-seasons occur, you can prepare and create a targeted marketing strategy to increase bookings during these periods. […]

Read More… from How to Increase Hotel Occupancy in Low Season

Smashing Barriers – March 8, 2023

We were proud to be a sponsor of this years Smashing Barriers event on International Women’s Day On March 8th the London community joined to celebrate the successes of women in leadership. This event brought together inspiring speakers and innovative organizations to network, learn, and empower. Proud to be Women-Led As a provider of digital […]

Read More… from Smashing Barriers – March 8, 2023

How to Improve Your Conversion Rate in Google Ads

Whether you’re looking to meet aggressive growth targets or reduce your ad costs to combat inflation, optimizing your Google Ads conversion rate is one of the most important things you can do. Increase your leads & sales, without increasing your costs Improving your conversion rate can have a positive impact across your entire account, increasing […]

Read More… from How to Improve Your Conversion Rate in Google Ads

How to Create an Effective Social Media Strategy

Having a strategy to ensure the success of your social media campaigns is the foundation of everything else that follows. In this blog, we go over the steps you can take to develop a killer social media strategy that knocks your competition out of the park. How to create a social media strategy 1. Set […]

Read More… from How to Create an Effective Social Media Strategy

Why Do I Need to Connect Google Ads and GA4?

As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads?  Google Ads and Google Analytics work best when connected. Google Analytics 4 will be replacing Universal Analytics in July. This means that Google Ads needs to pull from […]

Read More… from Why Do I Need to Connect Google Ads and GA4?