In a fast-changing world, Google is constantly modifying its Google Ads terminology. As a result, it is important to understand the meaning behind this terminology to identify missed advertising opportunities and strengthen your PPC strategy. In this blog, we will define Google’s paid search terminology and the various campaign types available to advertisers. Paid Search […]
Technology has revolutionized many aspects of our lives and travel is no exception. Booking vacation nowadays is a multi-device and multi-channel experience for customers. Gone are the days when travelers simply booked a flight and hotel without much thought or research. With access to endless information and reviews online, the planning process can be overwhelming […]
Read More… from Your Guide to Mapping the Travel Customer Journey
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly coveted search engine results page (SERP). While this can be frustrating, it’s important to understand exactly why. In this blog, we’ll break down some of […]
Read More… from Why Does My Competitor Look Better in Google Search?
On May 10, 2023, Google announced that users can now sign up to test its highly anticipated AI-powered update to Google Search which promises to be a more visual, “snackable,” personal, and human experience. In this blog, we’ll go over what the new search experience looks like and how it works. What the Google Search […]
Read More… from Introducing the All-New Google Search Generative Experience
With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behaviour and preferences. In this post, we’ve compiled a list of different methods for collecting first-party data to make sure you don’t have any large disruptions. We’ve also highlighted the benefits and potential drawbacks of […]
Read More… from First-Party Data Collection Options for Business Websites
A strong presence on Google Business Profile (GBP) is vital for travel and tourism operators who are looking to increase their revenue and bookings. In this blog, we’ll share some effective strategies to make the most of your GBP listing and maximize its potential for your business. 1. Claim, Verify, and Optimize Your Profile To […]
Read More… from How to Use Your Google Business Profile for Travel and Tourism
Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, you may run into issues with data missing from reports, especially if you are running UA simultaneously with GA4. If you’re noticing this, it could […]
Read More… from How Data Thresholding in GA4 is Hiding Data and How to Avoid It
In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate that TikTok search ads are currently in the beta testing phase for selected partners, although this has not yet officially been confirmed or announced by […]
Read More… from TikTok Search Ads Now in Beta for Selected Partners
On March 7, 2023, Google Ads announced that they will be rolling out Performance Max for travel goals campaigns to all hotel suppliers. In this blog, we’ll go over what Performance Max for travel goals is, how it works, and how it can potentially benefit hotel advertisers. What is Performance Max for Travel Goals? Performance […]
Read More… from Google Unveils Performance Max for Travel Goals Campaigns
In today’s digital age, social media has become an essential platform for travel marketers to showcase their destinations and connect with potential travellers. But organic reach alone may not be enough for travel marketers to achieve their marketing goals. In this blog, we will explore why organic social media marketing is not enough for travel […]
Read More… from Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads
Duplicate location listings in Google Business Profile can be frustrating and tiresome. Clicking your posts doesn’t offer a lot of insight and it can take time to submit support tickets or make customer service line calls. Looking for answers online can show mixed results or even outdated content. Relax—we’ve got this. Our team deals with this […]
On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how to set them up on your GA4 properties. What are Custom Channel Groups? Custom Channel Groups allow you to categorize your website’s traffic sources based […]