Kiersten, Author at Foundery Digital Marketing Group

The Importance of Online Reputation Management for Travel and Tourism Operators

Posted on February 9, 2023 (August 16, 2024)

In today’s digital age, the success of travel and tourism operators is intrinsically tied to their online reputation. In this blog, we’ll go over what online reputation management is, why it’s important for travel and tourism operators, and provide some tips on how to manage your business’s online reputation. What is Online Reputation Management? Online […]

How & Why to Verify a Google Search Console Property

Posted on January 27, 2023 (May 28, 2024)

Are you a business looking to verify a Google Search Console property? In this blog, we go over what Google Search Console is, its benefits, as well as the steps to verify your property. What is Google Search Console? Google Search Console (GSC) is a free website monitoring tool offered by Google that allows you […]

How Sessions are Different in GA4 vs. Universal Analytics

Posted on January 20, 2023 (July 12, 2024)

The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers are preparing to migrate over to GA4. And a lot of them have questions (rightfully so) about the differences between the two. One metric that […]

How to Generate Hotel Bookings with Longer Stays

Posted on January 17, 2023 (August 16, 2024)

If you’re a hotelier looking to increase revenue, you may be looking for ways to generate hotel bookings with longer stays. In this blog, we share our top marketing tips and strategies that hotels can use to generate more revenue from their bookings. 1. Analyze Your Past Guest Data Before creating any kind of marketing […]

Controlling your Brand Message with Google Responsive Search Ads (RSAs)

Posted on January 3, 2023 (May 29, 2024)

As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to adapt our copywriting methods for optimal use of what is now the standard ad format in Google Ads. RSAs differ from their predecessor most notably […]

What Keywords Does My Site Rank For?

Posted on December 6, 2022 (July 9, 2024)

“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good news is that there are lots of ways to figure out what keywords your site ranks for. In this blog, we’ll go over the importance […]

Why Is My Google Business Profile Suspended?

Posted on November 17, 2022 (July 12, 2024)

If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not be as impossible as it sounds. In this blog, we’ll tell you everything you need to know about Google Business Profile suspensions, common reasons why […]

How to Create a Segment in Google Analytics (and why you would)

Posted on November 4, 2022 (June 3, 2024)

Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the impact of digital campaigns. However, with so many data points, and without proper organization and segmentation, its easy to get bogged down in the details. […]

What is Thin Content & How to Fix It

Posted on July 20, 2022 (July 12, 2024)

What is thin content? Thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating search engine rankings. Providing value to users is the main goal in SEO, which makes thin content its arch-nemesis. Beyond that, thin content is one of fourteen […]

What is Ad Strength for Responsive Search Ads?

Posted on July 13, 2022 (June 3, 2024)

When it comes to responsive search ads on Google Ads, there’s a score Google gives each individual ad based on the assets and copy in the ad. The score is presented in one of four categories: Poor, Average, Good, Excellent. As you add or edit your ad copy, your ad strength changes. Google will also […]

Author: Kiersten

Posts by Kiersten