In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent Mode to help respect a user’s consent for cookies and help businesses comply with privacy regulations, while still generating customer insights from user data. How […]
The retirement of extended text ads in Google Ads is quickly approaching. By July 2022, you won’t be able to create expanded text ads (ETA) or edit existing ones. As the options for creating ads are reduced to one, now is the time to take full advantage of responsive search ads (RSA). Optimizing responsive search […]
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Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s not related to your demographics, and the copy leaves a lot to be desired. There is a chance that someone could be having that same […]
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Hiring an SEO Agency vs. In-House SEO Specialist How do you decide which will enhance your odds of achieving worldwide (web) domination? There comes a time in most businesses where they need to decide if it makes sense to hire an search engine optimization specialist or outsource their SEO efforts to an agency. We could never hope to […]
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The Taming of the Company Testimonial You know your business is great, your grandmother knows your business is great, and so do your customers. However, unless you get your brand evangelists to share their positive reviews about your business, you may be missing opportunities to expand your brand. You can have incredible marketing with persuasive product details, but unless you are backing up your brand claims your efforts may […]
Ever wonder why everyone is so up in arms about quality score? Need a refresher on what quality score even is? Then this is the blog for you. When it comes to the search engine results page (SERP), Google’s number one goal has always been to serve the most relevant listings to users. Whether the listing is organic or a paid advertisement, it’s not […]
How do you spot a rookie advertiser? Check if they have a Meta pixel. If you’re like most new advertisers, you probably want to skip the technical side of things and get straight to creating your ads. You’ve probably wondered what a Meta pixel is, and if it’s really necessary. The bad news: You do […]
Use the 404 TLDR: Create a custom 404 We have spent so much time fearing the 404 page that we’ve neglected what a great opportunity this can present. A well optimized website certainly limits the number of times a (potential) customer may stumble upon that dreaded 404 error. However, if someone does land on this page let’s use […]
What does craving Chinese takeout, needing a tow truck and wanting to book a hair appointment all have in common? They all result in you pulling out your phone and conducting a search. Claiming and verifying your Google Business Profile (formerly known as Google My Business) listing is necessary if you want to show up […]
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Every marketing expert knows that a call-to-action that inspires users to act is an absolute must when crafting digital ads and a content marketing strategy. Yet so many of these self-proclaimed experts fail time and time again to get users to take the intended action. You need to think outside of the box and start […]
The Google Search Partner network provides advertisers with the opportunity to advertise on additional web properties that Google owns or partners with. This means that, when you activate Google Search Partners, your advertisement will be placed on many sites across the internet, not just Google search results. But what other places does this include, and should you enable or disable this setting? What are Google Search Partners? Google’s network is divided into two sections – Google’s […]
It’s no secret that running your website on a CMS (Content Management System) like WordPress or Drupal comes with the added responsibility of CMS and plugin maintenance. In this blog, I will go over what security updates are and why it’s important to keep your CMS and plugins updated as often as possible to protect your website. What are security updates? WordPress and Drupal are both considered open-source CMS software. […]
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