The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones that are trusted experts to help them solve a problem, make a purchase, or discover something new. Becoming a trusted expert requires a content creation […]
Read More… from How a Blog Strategy Can Support Your B2B Business
Running a travel and tourism business comes with its fair share of challenges, and one of the most significant hurdles is dealing with seasonality. The demand for travel and tourism can fluctuate greatly throughout the year, posing difficulties for businesses trying to maintain a steady stream of bookings and revenue. In this blog, we will […]
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Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some business information to ensure the authenticity of the business and the adherence to Google Ads’ advertising process. By doing so, Google aims to create a […]
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Last month, Google announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals (CWV) metric starting in March 2024. In this blog, we’ll go over what those two metrics are and how this change will impact Google Search Console and website owners. First Input Delay vs Interaction […]
Read More… from Google to Replace Core Web Vitals FID Metric with INP in 2024
In a fast-changing world, Google is constantly modifying its Google Ads terminology. As a result, it is important to understand the meaning behind this terminology to identify missed advertising opportunities and strengthen your PPC strategy. In this blog, we will define Google’s paid search terminology and the various campaign types available to advertisers. Paid Search […]
Technology has revolutionized many aspects of our lives and travel is no exception. Booking vacation nowadays is a multi-device and multi-channel experience for customers. Gone are the days when travelers simply booked a flight and hotel without much thought or research. With access to endless information and reviews online, the planning process can be overwhelming […]
Read More… from Your Guide to Mapping the Travel Customer Journey
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly coveted search engine results page (SERP). While this can be frustrating, it’s important to understand exactly why. In this blog, we’ll break down some of […]
Read More… from Why Does My Competitor Look Better in Google Search?
On May 10, 2023, Google announced that users can now sign up to test its highly anticipated AI-powered update to Google Search which promises to be a more visual, “snackable,” personal, and human experience. In this blog, we’ll go over what the new search experience looks like and how it works. What the Google Search […]
Read More… from Introducing the All-New Google Search Generative Experience
With the phasing out of third-party data collection, businesses are turning to first-party data to gain insights into their customers’ behaviour and preferences. In this post, we’ve compiled a list of different methods for collecting first-party data to make sure you don’t have any large disruptions. We’ve also highlighted the benefits and potential drawbacks of […]
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A strong presence on Google Business Profile (GBP) is vital for travel and tourism operators who are looking to increase their revenue and bookings. In this blog, we’ll share some effective strategies to make the most of your GBP listing and maximize its potential for your business. 1. Claim, Verify, and Optimize Your Profile To […]
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Google Analytics 4 provides many challenges for marketers as we start to embrace the inevitable, the end of Universal Analytics. And while you’re finding your way around the new tool, you may run into issues with data missing from reports, especially if you are running UA simultaneously with GA4. If you’re noticing this, it could […]
Read More… from How Data Thresholding in GA4 is Hiding Data and How to Avoid It
In March 2023, news emerged that TikTok was planning to launch its own search ads product, putting the platform in direct competition with Google and Microsoft. Recent reports now indicate that TikTok search ads are currently in the beta testing phase for selected partners, although this has not yet officially been confirmed or announced by […]
Read More… from TikTok Search Ads Now in Beta for Selected Partners