The number of questions about Google Analytics 4 (GA4) is beginning to increase. As we get closer to the deadline of Universal Analytics (UA) sunsetting in July 2023, many marketers are preparing to migrate over to GA4. And a lot of them have questions (rightfully so) about the differences between the two. One metric that […]
Read More… from How Sessions are Different in GA4 vs. Universal Analytics
If you’re a hotelier looking to increase revenue, you may be looking for ways to generate hotel bookings with longer stays. In this blog, we share our top marketing tips and strategies that hotels can use to generate more revenue from their bookings. 1. Analyze Your Past Guest Data Before creating any kind of marketing […]
Read More… from How to Generate Hotel Bookings with Longer Stays
As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to adapt our copywriting methods for optimal use of what is now the standard ad format in Google Ads. RSAs differ from their predecessor most notably […]
Read More… from Controlling your Brand Message with Google Responsive Search Ads (RSAs)
Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term content. With these huge changes to the platform brings a lot of challenges, but also massive potential. Why are my Instagram posts performing worse than […]
Read More… from How to Adapt Your Organic Instagram Content Strategy for Reels
“What keywords does my site rank for?” is a question we digital marketers get asked all the time. Although it can take some time to pull this data, the good news is that there are lots of ways to figure out what keywords your site ranks for. In this blog, we’ll go over the importance […]
If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not be as impossible as it sounds. In this blog, we’ll tell you everything you need to know about Google Business Profile suspensions, common reasons why […]
Read More… from Why Is My Google Business Profile Suspended?
Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the impact of digital campaigns. However, with so many data points, and without proper organization and segmentation, its easy to get bogged down in the details. […]
Read More… from How to Create a Segment in Google Analytics (and why you would)
What is thin content? Thin content is content on a website that provides little to no value to users and was created for the sole purpose of manipulating search engine rankings. Providing value to users is the main goal in SEO, which makes thin content its arch-nemesis. Beyond that, thin content is one of fourteen […]
When it comes to responsive search ads on Google Ads, there’s a score Google gives each individual ad based on the assets and copy in the ad. The score is presented in one of four categories: Poor, Average, Good, Excellent. As you add or edit your ad copy, your ad strength changes. Google will also […]
Read More… from What is Ad Strength for Responsive Search Ads?
As an Account Manager, a portion of my time is spent answering client questions about their accounts, their results and SEO in general. Since I find myself having similar conversations with many clients across different industries, I figured it was time to share key takeaways about SEO. 1. SEO is a Long Game I understand […]
You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is actually working. Seasoned digital marketers are no stranger to in-depth analysis and measuring the results of marketing campaigns. Measuring the success of a blogging strategy […]
Read More… from How to Tell If Your Blog Strategy Is Working
In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent Mode to help respect a user’s consent for cookies and help businesses comply with privacy regulations, while still generating customer insights from user data. How […]
