Kiersten, Author at Foundery Digital Marketing Group

A Guide to Google Ads Automated Bidding Strategies

Posted on October 25, 2023 (July 4, 2024)

In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers to better achieve their campaign goals. One of the most impactful automated tools, Google Ads’ Automated Bidding, has disrupted the traditional manual bid management methods, […]

The Importance of Video Advertising in the Travel & Tourism Industry

Posted on September 26, 2023 (August 16, 2024)

Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 billion by 2023. While various industries can reap the rewards of this dynamic medium, its impact on travel and tourism operators is especially noteworthy. In […]

Marketing Compliance in a Nutshell

Posted on September 23, 2023 (May 28, 2024)

Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of legal requirements and industry guidelines aimed at safeguarding consumer rights, protecting personal data, and ensuring fair and transparent marketing practices. Key aspects of marketing compliance […]

How to Bid Against Online Travel Agencies

Posted on September 6, 2023 (August 16, 2024)

Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance between leveraging the power of online travel agencies (OTAs) and generating their own direct bookings. In this blog, we’ll go over the challenges of solely […]

The Importance of Repeat Customers in the Travel & Tourism Industry

Posted on September 5, 2023 (August 16, 2024)

It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies have shown that (depending on the industry you are in), acquiring a new customer can cost as much as five to seven times more than […]

The Importance of Destination Marketing

Posted on September 1, 2023 (August 16, 2024)

As a digital marketing agency that has worked with countless businesses in the travel and tourism industry, we have come to understand the important role that destination marketing plays in driving brand awareness and revenue for our clients. In this blog, we’ll explain what exactly destination marketing is as well as the benefits it can […]

Leveraging Google Trends to Your Benefit

Posted on August 22, 2023 (July 9, 2024)

What is Google Trends? Google Trends primarily intends for tracking and analyzing the popularity of search queries and topics over time. It’s a valuable resource for marketers, researchers, journalists, and businesses to gain insights into consumer interests and behaviour. Google Trends gathers its data from the billions of searches performed on Google’s search engine. It […]

How to Ensure You’re Posting High-Quality Content

Posted on August 14, 2023 (July 4, 2024)

With the rise of AI and Chat GPT, content creation has undoubtedly become more accessible than ever before. However, this newfound ease of generating content comes with one major drawback: a complete lack of authenticity, which results in poor-quality content that no one wants to read. So, how do you ensure you’re posting high-quality content […]

How a Blog Strategy Can Support Your B2B Business

Posted on August 12, 2023 (July 15, 2024)

The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones that are trusted experts to help them solve a problem, make a purchase, or discover something new. Becoming a trusted expert requires a content creation […]

How to Address Seasonality as a Travel and Tourism Operator

Posted on August 7, 2023 (August 16, 2024)

Running a travel and tourism business comes with its fair share of challenges, and one of the most significant hurdles is dealing with seasonality. The demand for travel and tourism can fluctuate greatly throughout the year, posing difficulties for businesses trying to maintain a steady stream of bookings and revenue. In this blog, we will […]

What is the Google Ads Verification Process?

Posted on July 28, 2023 (July 9, 2024)

Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some business information to ensure the authenticity of the business and the adherence to Google Ads’ advertising process. By doing so, Google aims to create a […]

Google to Replace Core Web Vitals FID Metric with INP in 2024

Posted on July 11, 2023 (May 30, 2024)

Last month, Google announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals (CWV) metric starting in March 2024. In this blog, we’ll go over what those two metrics are and how this change will impact Google Search Console and website owners. First Input Delay vs Interaction […]

Author: Kiersten

Posts by Kiersten