Controlling your Brand Message with Google Responsive Search Ads (RSAs)

As we near the end of the Expanded Text Ads (ETA) era and turn all our Google paid search efforts towards the flagship responsive search ads (RSAs), we have to adapt our copywriting methods for optimal use of what is now the standard ad format in Google Ads. RSAs differ from their predecessor most notably […]

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How to Adapt Your Organic Instagram Content Strategy for Reels

Meta as a company has been going all-in on video content on Instagram and Facebook, and it’s changing the game for content generation. Instagram is heavily invested in short term content. With these huge changes to the platform brings a lot of challenges, but also massive potential. Why are my Instagram posts performing worse than […]

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Why Is My Google Business Profile Suspended?

If you’ve received the dreaded, “Google Business Profile Suspended” email or notification in your Google Business Profile dashboard, don’t panic. Depending on your situation, getting your profile reinstated may not be as impossible as it sounds. In this blog, we’ll tell you everything you need to know about Google Business Profile suspensions, common reasons why […]

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How to Create a Segment in Google Analytics (and why you would)

Google Analytics (GA) is a powerful tool that reports on hundreds of data points that can give insights into users’ behaviour, help guide marketing decisions as well as measure the impact of digital campaigns. However, with so many data points, and without proper organization and segmentation, its easy to get bogged down in the details. […]

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How to Tell If Your Blog Strategy Is Working

You’ve worked hard to develop a content strategy for your blog that houses unique and thoughtful content, but it is common to question whether or not your blog strategy is actually working. Seasoned digital marketers are no stranger to in-depth analysis and measuring the results of marketing campaigns. Measuring the success of a blogging strategy […]

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What is Google’s Consent Mode?

In 2020, Google rolled out Consent Mode. Typically, when you enter a website, a banner pop-up will appear asking for your consent to be tracked by cookies. Google created Consent Mode to help respect a user’s consent for cookies and help businesses comply with privacy regulations, while still generating customer insights from user data. How […]

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Tips on How to Optimize Your Responsive Search Ads

The retirement of extended text ads in Google Ads is quickly approaching. By July 2022, you won’t be able to create expanded text ads (ETA) or edit existing ones. As the options for creating ads are reduced to one, now is the time to take full advantage of responsive search ads (RSA). Optimizing responsive search […]

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How to Know If My Facebook Ads are Resonating

Have you ever been browsing on Facebook and come across an ad that you have no idea how it was served to you? It’s not something you’re interested in, it’s not related to your demographics, and the copy leaves a lot to be desired. There is a chance that someone could be having that same […]

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