Fact: online travel agencies dominate the travel industry and businesses need them to remain competitive. That being said, however, travel and tourism businesses still need to strike a fine balance between leveraging the power of online travel agencies (OTAs) and generating their own direct bookings. In this blog, we’ll go over the challenges of solely […]
It costs more money to acquire a new customer than it does to retain an existing one. This is true across all industries, including travel and tourism. In fact, studies have shown that (depending on the industry you are in), acquiring a new customer can cost as much as five to seven times more than […]
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As a digital marketing agency that has worked with countless businesses in the travel and tourism industry, we have come to understand the important role that destination marketing plays in driving brand awareness and revenue for our clients. In this blog, we’ll explain what exactly destination marketing is as well as the benefits it can […]
What is Google Trends? Google Trends primarily intends for tracking and analyzing the popularity of search queries and topics over time. It’s a valuable resource for marketers, researchers, journalists, and businesses to gain insights into consumer interests and behaviour. Google Trends gathers its data from the billions of searches performed on Google’s search engine. It […]
With the rise of AI and Chat GPT, content creation has undoubtedly become more accessible than ever before. However, this newfound ease of generating content comes with one major drawback: a complete lack of authenticity, which results in poor-quality content that no one wants to read. So, how do you ensure you’re posting high-quality content […]
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The way customers interact and discover brands has changed over the years. Gone are the big phones books full of businesses. Customers now discover brands online and look for ones that are trusted experts to help them solve a problem, make a purchase, or discover something new. Becoming a trusted expert requires a content creation […]
Read More… from How a Blog Strategy Can Support Your B2B Business
Running a travel and tourism business comes with its fair share of challenges, and one of the most significant hurdles is dealing with seasonality. The demand for travel and tourism can fluctuate greatly throughout the year, posing difficulties for businesses trying to maintain a steady stream of bookings and revenue. In this blog, we will […]
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Google Ads Verification is Google’s response to increase security, transparency, and the user experience on the Google Ads platform. The intention is to require a strict audit process of some business information to ensure the authenticity of the business and the adherence to Google Ads’ advertising process. By doing so, Google aims to create a […]
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Last month, Google announced that Interaction to Next Paint (INP) will replace First Input Delay (FID) as a Core Web Vitals (CWV) metric starting in March 2024. In this blog, we’ll go over what those two metrics are and how this change will impact Google Search Console and website owners. First Input Delay vs Interaction […]
Read More… from Google to Replace Core Web Vitals FID Metric with INP in 2024
In a fast-changing world, Google is constantly modifying its Google Ads terminology. As a result, it is important to understand the meaning behind this terminology to identify missed advertising opportunities and strengthen your PPC strategy. In this blog, we will define Google’s paid search terminology and the various campaign types available to advertisers. Paid Search […]
Technology has revolutionized many aspects of our lives and travel is no exception. Booking vacation nowadays is a multi-device and multi-channel experience for customers. Gone are the days when travelers simply booked a flight and hotel without much thought or research. With access to endless information and reviews online, the planning process can be overwhelming […]
Read More… from Your Guide to Mapping the Travel Customer Journey
If you are a business that prioritizes ranking well on Google, you may have come across instances where your competitor looks better and takes up more space on Google’s highly coveted search engine results page (SERP). While this can be frustrating, it’s important to understand exactly why. In this blog, we’ll break down some of […]
Read More… from Why Does My Competitor Look Better in Google Search?