Kiersten, Author at Foundery Digital Marketing Group

What You Need to Know About Security Updates for Your Website

Posted on December 14, 2020 (July 9, 2024)

It’s no secret that running your website on a CMS (Content Management System) like WordPress or Drupal comes with the added responsibility of CMS and plugin maintenance. In this blog, I will go over what security updates are and why it’s important to keep your CMS and plugins updated as often as possible to protect your website. What are security updates? WordPress and Drupal are both considered open-source CMS software. […]

Featured Snippets

Posted on November 20, 2020 (July 9, 2024)

What Are Featured Snippets? As Google’s search engine results pages are becoming more and more informative, zero-click searches are more prevalent in today’s digital landscape. One of the most common resources for information found on Google are featured snippets, also known as position zero. Featured snippets are selected search results that appear at the top […]

How to Create SEO-Friendly Blog Posts

Posted on September 17, 2020 (July 12, 2024)

Blogs are a tried and true way to get in front of potential customers at multiple phases in their path to purchase. With that said, there is no point in developing blogs with no strategic thought on the outcome. Creating an optimized blog goes further than your typical page title and meta description updates. Before diving into creating SEO-friendly […]

The Danger of Auto-Applied Google Ads Recommendations

Posted on July 14, 2020 (May 31, 2024)

A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, rolling out more features to make it easier for new and inexperienced advertisers to create campaigns. As Google Ads continues to automate and simplify, it can be […]

The Power of Reviews – and Why You Should Wield it Carefully

Posted on June 25, 2020 (July 12, 2024)

Reviews are an essential part of our online life, but in order for them to be helpful to others – and ourselves – we need to use them properly. Nowadays, more and more people check and contribute to reviews before and after using a service, buying a product, or engaging with a business. Online reviews can make or break a business; research […]

Why is Website Maintenance Important?

Posted on April 13, 2020 (July 9, 2024)

In today’s digital landscape, most business owners know that having a website is an absolute must. Companies spend thousands on new websites to articulate their branding & key messaging, and then spend more to drive relevant traffic & conversions through digital programs such as SEO, Google Ads and Paid Social. These are important boxes to check for all companies […]

Moving from the 4 Ps of Marketing to the 4 Es

Posted on February 21, 2020 (July 23, 2024)

A few years back, Ogilvy & Mather introduced a new framework of marketing in the article titled, “The 4 Ps are out, and the 4 Es are in.” Though this article was written quite some time ago, it couldn’t stand truer today. In it, they suggest that the traditional teachings of the 4 Ps of […]

Should You Bid on Branded Terms in Google Ads?

Posted on January 9, 2020 (May 29, 2024)

A highly debated topic when it comes to paid search advertising (whether it be Google Ads or Microsoft Advertising) is whether or not you should bid on your branded keywords. Brand keywords (or brand terms) are search words or phrases that include your brand name or a variation of it. For example, “Foundery” would be […]

Opportunities to Enhance Your Website Content

Posted on July 9, 2018 (July 12, 2024)

The content on your website is one of the most important, yet underrated elements of your website. Content can greatly affect your website rankings, tell a story about your business to new potential customers, and providing valuable information to existing customers. Make sure your website content is checking off all the boxes and speaks to […]

Benefits of Partnering with an Agency vs Hiring an Internal Marketing Team

Posted on April 20, 2018 (May 31, 2024)

You’re a good-sized business, with a healthy marketing budget of 8-12% of your gross revenue, now, you need to allocate it. First question is, where and how do you spend this money to achieve the best return on investment (ROI)? This is a question we answer daily at Foundery. Everyone wants to see results and […]

Author: Kiersten

Posts by Kiersten