Google is making a significant update to its Unfair Advantage Policy, now allowing advertisers to display multiple ads for the same business in different locations on a search results page. Starting April 14, this change will impact visibility, bidding strategies, and competition in Google Ads. What is the Unfair Advantage Policy? Google’s Unfair Advantage Policy […]
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Some things in life are constant—Google rankings aren’t one of them. If you’ve been following SEO trends, you’ve likely noticed that organic search is more unpredictable than ever. Rankings are shifting faster, AI search tools are gaining traction, and traditional search engine behaviors are evolving. The impact? A new era of SEO that requires brands […]
Social media advertising just got smarter. X (formerly Twitter) has rolled out AI-powered tools to automate ad creation and real-time campaign analysis. Powered by Grok, X’s AI assistant, these features are designed to help advertisers create better ads, optimize performance, and make faster, data-driven decisions. Here’s what’s changing and how brands can leverage these new […]
Read More… from X Introduces AI-Powered Ad Tools: What It Means for Marketers
If you’re running Google Ads, now is the time to pay attention. Google is rolling out updates that give Responsive Search Ads (RSAs) more flexibility, dynamically adjusting your ad copy and assets based on predicted performance. While this could mean better engagement and conversions, it also means less control over how your ads appear—which could […]
Read More… from Google Ads March Updates: Why You Need to Keep a Close Eye on Your Ad Performance
Google has always aimed to diversify search results, ensuring users see a variety of relevant options in the organic search and local pack rankings. But a recent algorithm change—what some are calling the Google Diversity Update—has significantly reshaped how businesses rank in local search. If your business relies on both Google Business Profile (GBP) visibility […]
Read More… from Google’s “Diversity” Update: What It Means for Your SEO Strategy
The digital advertising world is changing fast. Meta is seeing strong growth, TikTok is facing setbacks, and Google’s search market share has dropped below 90% for the first time in nearly a decade. Here’s what marketers need to know for their ad strategy this year. Meta’s Ad Revenue Grows While TikTok Struggles Meta’s ad revenue […]
Read More… from Advertising Market Updates: Meta’s Growth, TikTok’s Uncertainty & Google’s Decline
In January, the UK’s Competition and Markets Authority (CMA) launched an investigation into Google’s dominance in search, marking a major move under new digital market regulations. This could lead to significant changes in how Google ranks search results and displays ads. Why Google’s UK Search Monopoly Matters for Advertisers Google controls over 90% of general […]
Read More… from UK Regulators Investigate Google Search Dominance and Advertising
Google has introduced key updates to Performance Max (PMax) campaigns, offering advertisers more control, better budget management, and improved search data insights. These changes help marketers optimize their ad performance more effectively. More Control Over Google Ad Placements For a long time, Google said that advertisers couldn’t use API (Application Programming Interfaces) tools to block […]
Read More… from Google Updates Performance Max for More Control and Insights
As the holiday season approaches, it’s crucial to start early and build a solid marketing strategy to stand out in a competitive market. This approach helps make sure your marketing efforts are well-prepared and sustainable, setting you up for long-term success beyond just the holiday rush. Day One: Start with a Strong SEO Foundation Effective […]
Read More… from 12 Days of Marketing: A Guide to Digital Marketing During the Holidays
We’re excited to announce that Foundery (formerly Ontario SEO) has been named one of London’s Best Places to Work for 2024! After our rebranding, we’re even prouder to see our evolving company culture and values recognized in this way. This award celebrates businesses where employees consistently rate their workplace as outstanding, excelling in leadership, collaboration, […]
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Many business owners and marketing managers wonder if they need to invest in both search engine optimization (SEO) and paid search. The truth is that SEO and paid search are both essential for online success. Each of these marketing approaches has a unique role to play in the future success of your marketing strategy. However, […]
In 2023 the transition from Universal Analytics to Google Analytics 4 (GA4) brought many reporting and measurement challenges for businesses. For most businesses, leveraging detailed analytics data is crucial to understanding customer behaviour, optimizing online presence, and ultimately driving growth in online leads. On July 1, 2024, Google Analytics users will no longer have access […]
Read More… from Why You Need to Save Your Universal Analytics Data Now