grace, Author at Foundery Digital Marketing Group

Why EEAT Matters More Than Ever in the Era of AI Overviews

Posted on March 5, 2026 (March 5, 2026)

Google didn’t just tweak search with AI Overviews. It rewired the ecosystem. The focus shifted overnight from “how do we rank in the top 10?” to “how do we become a source that Google trusts enough to summarize?” And here’s the truth most marketers don’t want to hear: If your brand hasn’t built strong EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness), you are already behind. AI Overviews don’t guess, and they don’t take chances. They pull […]

OTAs and Agentic Search: Why Travel Sites Must Modernize Quickly

Posted on February 24, 2026 (March 9, 2026)

Agentic AI is changing how people plan and book travel. Instead of searching and clicking through many websites, travelers may now rely on AI assistants to do the work for them. AI search tools research options, compare prices, follow preferences, and complete bookings in one continuous conversation, often without ever leaving the conversation platform. For online travel agencies (OTAs) and travel […]

Keeping Up with Apple Ads’ Changing Ecosystem

Posted on February 6, 2026 (February 6, 2026)

Apple Ads, formerly Apple Search Ads, marks Apple’s expansion into a full-scale advertising platform. As it becomes a more reliable paid media channel for iOS it’s important to reassess your marketing strategy to take advantage of Apple Ads’ growing potential. Apple’s First-Party Data and Intent Advantage Apple’s App Tracking Transparency (ATT) framework has limited data for most platforms. But Apple continues to thrive by leveraging first-party App Store data. Intent driven Search Ads boast conversion rates […]

Google AI and the Future of Search

Posted on December 11, 2025 (January 16, 2026)

Search is changing fast. With Google AI now built directly into search results, businesses are no longer optimizing just for rankings. They are optimizing to be recommended. In 2024–2025, Google introduced AI Overviews, AI Mode, and more conversational search experiences. Now, to stay competitive online, understanding how AI shapes visibility is essential. Google has been clear: AI search is not replacing search. It is […]

What Rising AI Adoption Really Means for Search Behavior

Posted on December 6, 2025 (April 6, 2026)

AI tools continue to shape how we search information, research products, and generally speaking, solve problems. Yet new data shows a more nuanced shift than the “AI will replace Google” narrative. While AI adoption is growing and engagement is strong, traditional search remains the dominant channel for most users. For marketers planning 2026 strategies, the story is not AI versus search. It’s how the two now reinforce and complement each other. […]

AI Mode’s Global Expansion: What Businesses Need to Know

Posted on November 25, 2025 (January 20, 2026)

Google’s AI Mode is no longer an early-stage experiment. With its November 2025 expansion to more than 35 additional languages and over 40 new countries, the feature is now available in 200+ regions worldwide. According to Google’s official announcement, this rollout reflects the company’s goal of making AI-powered search “more helpful and more accessible for everyone.” ¹ For SEO teams […]

ChatGPT & Open AI updates – ATLAS web browser & shopping features

Posted on November 4, 2025 (January 8, 2026)

OpenAI’s ChatGPT is evolving rapidly, with new updates that transform browsing and shopping. The launch of ChatGPT Atlas, a web browser, and AI-first shopping features through partners like Walmart are changing how users search, discover products, and complete purchases. Businesses that understand these updates can maintain visibility, drive highly qualified traffic, and optimize SEO for 2025. Key Features of ChatGPT Atlas and […]

Author: grace

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