In a major escalation of global antitrust scrutiny, Google continues to face legal action on both sides of the Atlantic for allegedly abusing its dominant position in digital advertising. A U.S. federal judge recently ruled that Google maintained an illegal monopoly over ad tech, while a £5 billion ($6.6 billion) class action lawsuit has been […]
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As more and more people turn to search engines to find products and services in their area, local SEO is a crucial for marketing businesses. Whether you have a physical storefront or serve specific regions, local SEO ensures your business gets found. Optimizing for local search is not only cost-effective but also a powerful way […]
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Meta has officially launched ads on Threads worldwide, giving brands access to over 300 million monthly users. After months of testing, Threads is now fully integrated into Meta’s ad system, allowing advertisers to include it alongside Facebook and Instagram campaigns. What’s Changing in Meta’s Ad Platform? Starting late April, image ads appear between posts in […]
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Artificial intelligence is reshaping digital advertising, making campaign setup faster and more accessible. But AI-driven tools like LinkedIn’s Accelerate, Meta’s “tailored” campaign setup, and Google’s Performance Max come with hidden costs. These platforms often prioritize ease of use over advertiser control, leading to inefficiencies, wasted budgets, and misaligned targeting. For businesses using Paid Media advertising […]
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Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that helps machines understand, interpret, and respond to human language. It plays a powerful role in modern digital marketing—improving search engine optimization (SEO), enabling AI-powered content, and allowing marketers to deliver highly personalized experiences. As more businesses rely on AI in digital marketing, understanding […]
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In a move aimed at strengthening accountability in digital advertising, Google has changed its Ads Transparency rules. As of May 1, it now shows the name of the person or company actually paying for the ad—based on the payment information—if that name is different from the one listed as the advertiser. Why This Update Matters […]
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The search landscape is undergoing one of its biggest shakeups in years. At SocialNext Toronto 2025, it became clear that AI is not just influencing SEO—it’s transforming how people find, trust, and engage with information. From AI-generated overviews to longer, more conversational queries, brands are being pushed to rethink how they show up online. In […]
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We recently attended SocialNext Toronto 2025, a leading Canadian digital marketing conference focused on content strategy, AI, community building, and the future of brand engagement. As a digital marketing agency supporting businesses across Canada and beyond, we found the event packed with fresh perspectives and practical insights. In the event, social media was a major […]
In a digital world overwhelmed by noise, algorithms, and AI-generated everything, one theme rang loud and clear at this year’s SocialNext: Toronto conference: marketers must earn trust—not just buy attention. With sessions led by some of the sharpest minds in marketing and communications, SocialNext offered a timely reminder that authenticity, adaptability, and audience empathy aren’t […]
Read More… from Earned Media, Emotional Marketing, and the Real Work of Building Brand Trust
Your target market is likely scrolling through social media right now, whether planning their next getaway or sharing vacation memories. Social media has become an important channel for any hotel aiming to stand out in a crowded marketplace. For hotels, social media isn’t just a nice-to-have, it’s a must-have tool to attract and engage guests. […]
Google has introduced a major update to Performance Max campaigns, giving advertisers long-awaited transparency into which search terms trigger their ads. This new feature lets businesses optimize their campaigns more effectively by adding negative keywords directly from the Search Terms report, a huge milestone for controlling ad spend and improving targeting. What’s Changing in Google […]
Google has introduced two major updates to Demand Gen campaigns, giving advertisers more control over where their ads appear and offering new conversion tracking features to improve performance visibility. These changes aim to make Google’s Demand Gen campaigns more competitive with social advertising platforms while enhancing transparency for advertisers. Update #1: More Control Over Ad […]