Author: Kiersten

Posts by Kiersten

Using Journalistic Principles to Enhance the EEAT of Your Content Marketing  

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In today’s crowded digital landscape, the brands that stand out aren’t just creating content — they’re creating credible content. With Google doubling down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), trust is no longer optional.  One powerful — and often overlooked — way to boost your content’s EEAT? Journalistic principles. As marketers, we borrow from […]

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Google Ads Rolls Out AI Max for Search, Explained

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Google Ads is rolling out its latest innovation, AI Max for Search, a powerful AI-driven tool designed to transform how advertisers run Search campaigns. Combining generative AI with advanced search intelligence, AI Max aims to deliver smarter automation, more precise targeting, and improved campaign performance for search advertising.  What is AI Max for Search? AI […]

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The Power of Influencers and User-Generated Content in Travel and Tourism

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Why Authentic Destination Reviews Matter Imagine planning your next getaway. You see a polished ad: crystal-clear blue water, a model with a cocktail, perfect lighting. It’s beautiful—but it feels staged. Then, you scroll past a traveller’s video: sand on her feet, a sunburn, and a smile as she shares a café she found thanks to […]

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Google Boosts Ad Power with PMax, Data Tools and Conversion Tracking

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Google Ads has rolled out a series of powerful updates to help advertisers make smarter, more strategic decisions—especially in an era of automation and evolving privacy standards. From Performance Max (PMax) upgrades to better iOS tracking and creative flexibility, these changes aim to give advertisers more control without compromising efficiency. Search Themes Expansion in Performance […]

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Google Marketing Live 2025: Updates Every Marketing Team Needs to Know

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The 2025 edition of Google Marketing Live highlighted a significant shift in the digital advertising landscape. AI is no longer a supporting tool; it is becoming a strategic partner. This year’s announcements showcased Google’s commitment to automation, personalization, and data-driven insights designed to enhance every stage of the marketing funnel.  AI Powered Search Ads Now […]

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Google Faces Global Legal Pressure Over Ad Tech Monopoly

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In a major escalation of global antitrust scrutiny, Google continues to face legal action on both sides of the Atlantic for allegedly abusing its dominant position in digital advertising. A U.S. federal judge recently ruled that Google maintained an illegal monopoly over ad tech, while a £5 billion ($6.6 billion) class action lawsuit has been […]

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Strategies for Optimizing Your Website for Local Search

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As more and more people turn to search engines to find products and services in their area, local SEO is a crucial for marketing businesses. Whether you have a physical storefront or serve specific regions, local SEO ensures your business gets found. Optimizing for local search is not only cost-effective but also a powerful way […]

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Meta Rolls Out Ads on Threads Globally: A Guide for Advertisers

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Meta has officially launched ads on Threads worldwide, giving brands access to over 300 million monthly users. After months of testing, Threads is now fully integrated into Meta’s ad system, allowing advertisers to include it alongside Facebook and Instagram campaigns.  What’s Changing in Meta’s Ad Platform? Starting late April, image ads appear between posts in […]

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The Hidden Costs of AI-Driven Campaign Setup

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Artificial intelligence is reshaping digital advertising, making campaign setup faster and more accessible. But AI-driven tools like LinkedIn’s Accelerate, Meta’s “tailored” campaign setup, and Google’s Performance Max come with hidden costs. These platforms often prioritize ease of use over advertiser control, leading to inefficiencies, wasted budgets, and misaligned targeting. For businesses using Paid Media advertising […]

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How Natural Language Processing Affects Digital Marketing 

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Natural Language Processing (NLP) is a branch of artificial intelligence (AI) that helps machines understand, interpret, and respond to human language. It plays a powerful role in modern digital marketing—improving search engine optimization (SEO), enabling AI-powered content, and allowing marketers to deliver highly personalized experiences.  As more businesses rely on AI in digital marketing, understanding […]

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What Advertisers Need to Know about Google Enhancing Its Ad Transparency  

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In a move aimed at strengthening accountability in digital advertising, Google has changed its Ads Transparency rules. As of May 1, it now shows the name of the person or company actually paying for the ad—based on the payment information—if that name is different from the one listed as the advertiser.  Why This Update Matters […]

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The New SEO Playbook: How AI is Redefining Search

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The search landscape is undergoing one of its biggest shakeups in years. At SocialNext Toronto 2025, it became clear that AI is not just influencing SEO—it’s transforming how people find, trust, and engage with information. From AI-generated overviews to longer, more conversational queries, brands are being pushed to rethink how they show up online.  In […]

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