Moving from the 4 Ps of Marketing to the 4 Es
A few years back, Ogilvy & Mather introduced a new framework of marketing in the article titled, “The 4 Ps are out, and the 4 Es are in.” Though this article was written quite some time ago, it couldn’t stand truer today. In it, they suggest that the traditional teachings of the 4 Ps of […]
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