A few months ago, we provided some insight on the good and bad of Google Ads Optimization Score and Recommendations. Since then, we’ve seen Google make further efforts to automate the Google Ads platform, rolling out more features to make it easier for new and inexperienced advertisers to create campaigns. As Google Ads continues to automate and simplify, it can be […]
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Reviews are an essential part of our online life, but in order for them to be helpful to others – and ourselves – we need to use them properly. Nowadays, more and more people check and contribute to reviews before and after using a service, buying a product, or engaging with a business. Online reviews can make or break a business; research […]
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In today’s digital landscape, most business owners know that having a website is an absolute must. Companies spend thousands on new websites to articulate their branding & key messaging, and then spend more to drive relevant traffic & conversions through digital programs such as SEO, Google Ads and Paid Social. These are important boxes to check for all companies […]
A few years back, Ogilvy & Mather introduced a new framework of marketing in the article titled, “The 4 Ps are out, and the 4 Es are in.” Though this article was written quite some time ago, it couldn’t stand truer today. In it, they suggest that the traditional teachings of the 4 Ps of […]
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A highly debated topic when it comes to paid search advertising (whether it be Google Ads or Microsoft Advertising) is whether or not you should bid on your branded keywords. Brand keywords (or brand terms) are search words or phrases that include your brand name or a variation of it. For example, “Foundery” would be […]
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The content on your website is one of the most important, yet underrated elements of your website. Content can greatly affect your website rankings, tell a story about your business to new potential customers, and providing valuable information to existing customers. Make sure your website content is checking off all the boxes and speaks to […]
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The seven deadly sins could sound a bit over dramatic but when you think about the challenges a small business faces, one of these sins could be the death of first page rankings. Even scarier is the amount of information or misinformation that is available on the internet. Following the wrong advice can cause you […]
You’re a good-sized business, with a healthy marketing budget of 8-12% of your gross revenue, now, you need to allocate it. First question is, where and how do you spend this money to achieve the best return on investment (ROI)? This is a question we answer daily at Foundery. Everyone wants to see results and […]
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Instagram is one of the most used social media platforms around and is, in fact, a personal favourite of mine. I’ll often find myself creeping a business’ Instagram page to get a better feel for their business before even heading to their website. As a visual person, I can get a quick sense of the […]
We’ve all heard that it’s important to have a LinkedIn account or profile in today’s modern day of networking. You may or may not already have a LinkedIn account created, but are you using it to its full potential or is it sitting stagnant without any recent updates? LinkedIn doesn’t have to be a scary […]
As an Internet marketing Agency, we are often asked about the differences between advertising on social networks and advertising through Google AdWords. Our clients are interested in benefits, cost and expected results. Our experience shows that advertising on social media is a more cost-effective form of advertising compared to Google AdWords, especially for those companies […]
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The rapidly changing digital landscape and the ubiquitous use of mobile devices means that digital marketing for businesses is changing rapidly. The easy availability of information and ability to communicate in a variety of formats means some interesting shifts not just in how B2B buying decisions are happening, but also in who’s responsible for them. […]