We’re excited to announce that Foundery (formerly Ontario SEO) has been named one of London’s Best Places to Work for 2024! After our rebranding, we’re even prouder to see our evolving company culture and values recognized in this way. This award celebrates businesses where employees consistently rate their workplace as outstanding, excelling in leadership, collaboration, […]
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Many business owners and marketing managers wonder if they need to invest in both search engine optimization (SEO) and paid search. The truth is that SEO and paid search are both essential for online success. Each of these marketing approaches has a unique role to play in the future success of your marketing strategy. However, […]
In 2023 the transition from Universal Analytics to Google Analytics 4 (GA4) brought many reporting and measurement challenges for businesses. For most businesses, leveraging detailed analytics data is crucial to understanding customer behaviour, optimizing online presence, and ultimately driving growth in online leads. On July 1, 2024, Google Analytics users will no longer have access […]
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Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform to an indispensable tool for B2B enterprises seeking to drive tangible business outcomes. Not convinced yet? Here’s a detailed look at why B2B companies should […]
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In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of the greatest tools to help local businesses do this, is the Google Business Profile (GBP). If you are unfamiliar with what a Google Business Profile […]
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Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to assist developers and researchers in building AI responsibly. Gemma Open Models Google is releasing tools to support developer innovation, encourage collaboration, and ensure responsible use […]
According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial Intelligence (AI) in Google Search. Here are some highlights about SGE, Gemini, Ads and AI search from the Q4 Alphabet earnings call: SGE SGE has […]
This blog is written in collaboration with Manuela Zuleta Jiménez, a Marketing Expert at rTraction. rTraction helps non-profits and charities achieve their missions. To connect with rTraction or learn more about what they do, start by booking a call today. Social media campaigns can be a great way to promote an event, product, or service […]
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In early November, we had the pleasure of attending Google’s “Think Lead Gen 2023” event held in Toronto. The exclusive event offered a wealth of insights for marketers who focus on B2C lead generation. As we step into planning for 2024, it’s crucial to reflect on these takeaways to stay ahead in the dynamic digital […]
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Get ready to elevate your holiday advertising game! As the holiday season approaches, the online shopping activity increases, demanding that businesses enhance their advertising strategies. Our simple yet comprehensive guide will help you refine your Google Ads during this festive period. Whether you are a seasoned marketer or a newcomer, our list of effective strategies […]
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In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly maintaining website data cannot be understated, especially for marketing teams whose objectives are often at odds with legal obligations and internal data privacy policies. In […]