On March 14th, Google released the long-awaited custom channel groups feature for Google Analytics 4 (GA4). In this blog, we’ll go over what exactly custom channel groups are and how to set them up on your GA4 properties. What are Custom Channel Groups? Custom Channel Groups allow you to categorize your website’s traffic sources based […]
Are you interested in optimizing your LinkedIn advertising campaigns for better results? This month I had the opportunity to attend the ‘Effective Campaigns for Maximum Business Strategy’ LinkedIn webinar which provided some valuable insights and tips on how to drive targeted lead generation at scale and maximize ROI with LinkedIn campaigns. The webinar covered various […]
Last month, Meta’s CEO Mark Zuckerberg announced that Meta Verified, a paid verification program, is now available to Facebook and Instagram users in the U.S. The program was initially launched in Australia and New Zealand in February 2023. Accounts that were verified prior to the launch of the program will keep their blue checkmarks. What […]
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What is a Data Clean Room? A data clean room is a software that helps facilitate privacy-friendly digital advertising in the absence of third-party cookie data. It is a way to combine first-party data with insights from ad platforms to uncover potential consumers without violating any privacy regulations. Essentially, you can use a clean room […]
Most hotels experience low seasons. This may be due to a variety of factors such as bad weather, reduced tourism, or seasonal trends, which can have a significant impact on revenue. However, by identifying when these low or off-seasons occur, you can prepare and create a targeted marketing strategy to increase bookings during these periods. […]
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We were proud to be a sponsor of this years Smashing Barriers event on International Women’s Day On March 8th the London community joined to celebrate the successes of women in leadership. This event brought together inspiring speakers and innovative organizations to network, learn, and empower. Proud to be Women-Led As a provider of digital […]
Whether you’re looking to meet aggressive growth targets or reduce your ad costs to combat inflation, optimizing your Google Ads conversion rate is one of the most important things you can do. Increase your leads & sales, without increasing your costs Improving your conversion rate can have a positive impact across your entire account, increasing […]
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Having a strategy to ensure the success of your social media campaigns is the foundation of everything else that follows. In this blog, we go over the steps you can take to develop a killer social media strategy that knocks your competition out of the park. How to create a social media strategy 1. Set […]
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As we all know by now, Google Analytics 4 will be taking the place of Universal Analytics in July. But what does this mean for Google Ads? Google Ads and Google Analytics work best when connected. Google Analytics 4 will be replacing Universal Analytics in July. This means that Google Ads needs to pull from […]
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In today’s digital age, the success of travel and tourism operators is intrinsically tied to their online reputation. In this blog, we’ll go over what online reputation management is, why it’s important for travel and tourism operators, and provide some tips on how to manage your business’s online reputation. What is Online Reputation Management? Online […]
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So you have a Google Ads account. Great! What’s not so great though are the incessant calls and emails that come along with having one. These calls are typically from “Dedicated Google Account Strategists” asking if you have time to discuss your account, stating that they have “helpful” recommendations to improve your account’s performance. If […]
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Are you a business looking to verify a Google Search Console property? In this blog, we go over what Google Search Console is, its benefits, as well as the steps to verify your property. What is Google Search Console? Google Search Console (GSC) is a free website monitoring tool offered by Google that allows you […]
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