Many business-to-business (B2B) firms are under the false belief that social media is just for business-to-consumer (B2C) companies. In recent years, social media has transcended from a consumer engagement platform to an indispensable tool for B2B enterprises seeking to drive tangible business outcomes. Not convinced yet? Here’s a detailed look at why B2B companies should […]
Read More… from Why Your B2B Business Needs Social Media Marketing
In a world where everything has gone digital, local businesses are no exception. They need to be found and found often online in order to survive their competition. One of the greatest tools to help local businesses do this, is the Google Business Profile (GBP). If you are unfamiliar with what a Google Business Profile […]
Read More… from How to Choose a Category for your Google Business Profile
Gemma is designed for responsible AI development, which uses the same research and technology as the Gemini models. Google is excited to introduce this new generation of open models to assist developers and researchers in building AI responsibly. Gemma Open Models Google is releasing tools to support developer innovation, encourage collaboration, and ensure responsible use […]
According to the latest earnings call of Alphabet, Google’s parent company, Google will be moving towards the “Gemini era,” which will focus on the Search Generative Experience (SGE) and Artificial Intelligence (AI) in Google Search. Here are some highlights about SGE, Gemini, Ads and AI search from the Q4 Alphabet earnings call: SGE SGE has […]
This blog is written in collaboration with Manuela Zuleta Jiménez, a Marketing Expert at rTraction. rTraction helps non-profits and charities achieve their missions. To connect with rTraction or learn more about what they do, start by booking a call today. Social media campaigns can be a great way to promote an event, product, or service […]
Read More… from How to Plan an Organic Social Media Campaign
In early November, we had the pleasure of attending Google’s “Think Lead Gen 2023” event held in Toronto. The exclusive event offered a wealth of insights for marketers who focus on B2C lead generation. As we step into planning for 2024, it’s crucial to reflect on these takeaways to stay ahead in the dynamic digital […]
Read More… from Key Takeaways from the Recent Google Event for Marketers Planning for 2024
Get ready to elevate your holiday advertising game! As the holiday season approaches, the online shopping activity increases, demanding that businesses enhance their advertising strategies. Our simple yet comprehensive guide will help you refine your Google Ads during this festive period. Whether you are a seasoned marketer or a newcomer, our list of effective strategies […]
Read More… from Unlock Success This Holiday Season with Proven Google Ads Strategies
In a rapidly evolving digital landscape, safeguarding user privacy and staying compliant with data regulations surrounding website and marketing data is a paramount concern for businesses. The importance of properly maintaining website data cannot be understated, especially for marketing teams whose objectives are often at odds with legal obligations and internal data privacy policies. In […]
In the ever-evolving digital marketing landscape, adaptability is key to success. Google Ads, the undisputed titan of online advertising, consistently changes, optimizes, and automates their tools to supposedly empower marketers to better achieve their campaign goals. One of the most impactful automated tools, Google Ads’ Automated Bidding, has disrupted the traditional manual bid management methods, […]
Read More… from A Guide to Google Ads Automated Bidding Strategies
Video advertising has become an undeniable powerhouse in the realm of digital marketing, with the US investing a staggering $55.34 billion in 2021, a figure anticipated to soar to $78.5 billion by 2023. While various industries can reap the rewards of this dynamic medium, its impact on travel and tourism operators is especially noteworthy. In […]
Read More… from The Importance of Video Advertising in the Travel & Tourism Industry
Marketing compliance refers to the adherence of businesses and marketers to relevant laws, regulations, and ethical standards while conducting their marketing campaigns and activities. It encompasses a wide range of legal requirements and industry guidelines aimed at safeguarding consumer rights, protecting personal data, and ensuring fair and transparent marketing practices. Key aspects of marketing compliance […]