pat, Author at Foundery Digital Marketing Group

Supporting Local Arts with Digital Marketing for Home County Music and Art Festival

Posted on July 16, 2026 (July 16, 2026)

At Foundery, we believe creativity drives culture, and culture shapes connection. That’s why sponsoring and supporting the 2026 Home County Music and Art Festival was more than just an opportunity to give back. It was a chance to contribute to a meaningful celebration of music, art, and community right here in London, Ontario. This year […]

Google’s AI Optimization Guide Confirms What We’ve Been Saying About SEO and GEO

Posted on June 30, 2026 (July 3, 2026)

Google has released its new AI Optimization Guide, providing official recommendations for improving visibility in AI Overviews, AI Mode, and other AI-powered search experiences. For marketers, the guide offers something valuable: clarity. Over the past two years, businesses have been flooded with new terms and theories about how to appear in AI-generated search results. Every […]

The End of Predictable Traffic: How to Adapt in an AI-Driven Search World

Posted on June 4, 2026 (July 3, 2026)

For many businesses, strong content is no longer translating into the same level of online visibility. Companies are continuing to invest in SEO, landing pages, content production, and campaign optimization, yet traffic patterns are becoming less predictable. The challenge is not necessarily the quality of the work being produced, but a shift in how users […]

Advertising Updates: What Marketers Need to Know

Posted on May 28, 2026 (July 3, 2026)

Digital advertising platforms are continuing to move toward more automation, more integrated tracking, and more AI-assisted campaign management. Recent updates from Google, Meta, LinkedIn, YouTube, and Claude all point in the same direction: digital advertisers are being asked to rely less on manual control and more on better data, stronger strategy, and clearer measurement. This […]

Google Marketing Live Recap: What You Need to Know About Google Ads in 2026

Posted on May 26, 2026 (July 3, 2026)

At this year’s Google Marketing Live, one message stood out clearly: AI is no longer an add-on to Google’s advertising ecosystem, Google Ads. It is becoming the system itself. The announcements went far beyond new features. Google revealed a broader transformation across Google Ads, Shopping, YouTube, Analytics, and campaign management, all increasingly connected through Gemini-powered […]

Why Technical SEO Fundamentals Are More Essential Than Ever

Posted on May 23, 2026 (July 3, 2026)

For years, technical SEO fundamentals were often treated as maintenance work in the background of digital marketing. Clean site architecture, properly implemented canonical tags, organized internal linking, and structured HTML were considered important, but rarely exciting. Attention frequently shifted toward algorithm changes, content velocity, and short-term on-page optimization tactics instead. Today, that perspective is changing […]

Why GEO Influence is More Important than AI Mentions

Posted on March 30, 2026 (March 30, 2026)

If one of your 2026 marketing goals is to, “show up more in AI search,” you are not alone. It is one of the most common briefs landing on marketing desks right now, and the instinct is reasonable. AI tools like ChatGPT and Perplexity are now a primary research channel for buyers, and being visible […]

Do Google Business Profile Posts Actually Help GEO?

Posted on March 19, 2026 (March 30, 2026)

As generative search features become more visible in local results, many marketers are re-evaluating every part of the Google Business Profile. One question comes up repeatedly: are Google Business Profile posts worth the effort in a world shaped by AI Overviews and generative answers? The short answer is yes, but not for the reasons often […]

From Automation to Control: What Google’s Latest Ads Updates Mean for Marketers

Posted on March 15, 2026 (July 3, 2026)

Google is continuing to refine how automation works across its advertising platform. Recent updates to Performance Max and Search campaigns point to a clear shift. Instead of choosing between control and efficiency, Google Ads managers are being given tools to balance both. Recent updates to Performance Max testing and campaign budget management in Search and […]

What Meta’s Click Attribution Changes Mean for Your Ad Reporting

Posted on March 11, 2026 (April 2, 2026)

What’s Changing and Why You’ll See Different Numbers in Ads Manager Meta is rolling out an important update to how it measures clicks and attributes conversions from your ads, and we want to make sure you understand what to expect. How is Meta Ads Attribution Changing? Meta is narrowing its definition of click-through attribution for […]

Agentic Commerce Is Reshaping How People Buy Online

Posted on February 24, 2026 (July 3, 2026)

The next phase of digital commerce is not just about smarter recommendations. It is about AI systems that can act. These systems can already answer questions, compare options, and surface relevant products. Now they are starting to complete transactions as well. Google’s Universal Commerce Protocol is one example of how this is being built at […]

Foundery’s Kim Atkinson Featured in London Inc.’s “The Faces of Women-Led Business”

Posted on March 19, 2025 (May 14, 2025)

London Inc. magazine is shining a spotlight on inspiring women entrepreneurs in its Spring issue, The Faces of Women-Led Business. Among the featured leaders is Kim Atkinson, COO and co-founder of Foundery Digital Marketing Group. Kim’s journey is one of adaptability, resilience, and a passion for meaningful impact. A Business Built on Strategy and Growth […]

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