If one of your 2026 marketing goals is to, “show up more in AI search,” you are not alone. It is one of the most common briefs landing on marketing desks right now, and the instinct is reasonable. AI tools like ChatGPT and Perplexity are now a primary research channel for buyers, and being visible […]
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As generative search features become more visible in local results, many marketers are re-evaluating every part of the Google Business Profile. One question comes up repeatedly: are Google Business Profile posts worth the effort in a world shaped by AI Overviews and generative answers? The short answer is yes, but not for the reasons often […]
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What’s Changing and Why You’ll See Different Numbers in Ads Manager Meta is rolling out an important update to how it measures clicks and attributes conversions from your ads, and we want to make sure you understand what to expect. How is Meta Ads Attribution Changing? Meta is narrowing its definition of click-through attribution for […]
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At Foundery, we believe creativity drives culture, and culture shapes connection. That’s why sponsoring and supporting the 2025 Home County Music and Art Festival was more than just an opportunity to give back. It was a chance to contribute to a meaningful celebration of music, art, and community right here in London, Ontario. Home County […]
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London Inc. magazine is shining a spotlight on inspiring women entrepreneurs in its Spring issue, The Faces of Women-Led Business. Among the featured leaders is Kim Atkinson, COO and co-founder of Foundery Digital Marketing Group. Kim’s journey is one of adaptability, resilience, and a passion for meaningful impact. A Business Built on Strategy and Growth […]
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A guide for marketers to diagnose and fix their website traffic issues It usually starts with a sinking feeling: your weekly monitoring dashboard flags that you are suddenly behind your organic traffic targets or, even worse, when the monthly report goes out, it is very apparent to everyone that you have lost a significant chunk […]
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Google’s reach in revolutionizing digital advertising extends further as it expands its Vehicle Listing Ads (VLA) to new markets across Europe. With the recent launch of VLA in the UK, Germany, and France, and plans for further expansion to Canada, automotive businesses now have access to a powerful tool to enhance lead generation. Initially introduced […]
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Online Travel Agencies, commonly referred to as OTAs, play a central role in how travellers discover, compare, and book accommodations, tours, and experiences. If you’re a business in the travel and tourism sector you’ve probably considered partnering with online travel agencies in an effort to boost your revenue. In this blog, we’ll explore the advantages […]
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