Author: Kiersten

Posts by Kiersten

Why Search Console Impressions are Up, but Your Website Traffic is Declining

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Website Clicks Drop as AI Overviews Increase Impressions If you’re seeing an unusual trend in your Google Search Console, with rising impressions but dropping clicks, you’re not alone. This isn’t a bug or poor SEO. This is the result of a major shift in how search engines deliver results: the rise of AI Overviews. Why […]

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Canada DST Fee Removed from Google Ads: What Advertisers Need to Know

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As your trusted digital marketing partner, we’re committed to keeping you informed about changes that impact your advertising strategy. Effective July 1, 2025, Google will no longer apply the 2.5% “Canada DST Fee” to ads served in Canada. This follows the Canadian government’s announced intention to repeal the Digital Services Tax (DST).  This update will […]

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GEO vs SEO Explained: How Will This Impact Your Digital Marketing Strategy?

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Welcome to the Post-Blue-Link Era The search landscape is evolving rapidly. Traditional search engines like Google once displayed results as ranked lists of blue links where webpages users clicked to find answers. Now, AI-driven overviews, chatbots, and generative engines summarize information from many sources and deliver direct answers. Why is this important for your business? […]

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A Year of Growth and Transformation: Foundery Marks One Year Since Rebranding

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One year ago, Ontario SEO reintroduced itself to the world as Foundery Digital Marketing Group, a name change that signaled more than a shift in branding. It was a milestone that redefined how the agency collaborates, leads, and grows in today’s digital landscape.  Twelve months in, it’s clear that Foundery’s transformation is resonating internally with […]

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Google Phases Out Support for Some Structured Data to Simplify Search Results

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What’s Changing in Google Search Google is phasing out support for several structured data types as part of its ongoing efforts to simplify the Search results page. This change will remove some visual enhancements that are rarely used or don’t add significant value to users. Which Structured Data Types Are Affected The following schema types […]

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Why You Should Use the LinkedIn Insight Tag and How to Set It Up

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For marketers and business owners, understanding who’s visiting your website is just as important as getting traffic in the first place. That’s where the LinkedIn Insight Tag comes in; a small piece of code that unlocks powerful audience insights and ad targeting capabilities.  What Is the LinkedIn Insight Tag? The LinkedIn Insight Tag, sometimes called […]

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Is Your Content Aligned with Your Audience’s Needs?

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You’ve got the content, but does it connect with what matters most to your target market? More importantly, is it resonating with their goals and objectives? Content strategy that is misaligned with your audience’s needs can be a missed opportunity for your business.  Why is it important to understand your audience’s goals, needs and challenges? […]

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Understanding Google Ads in AI Overviews

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As Google continues integrating AI into search, AI Overviews are reshaping how users discover information. With this shift, Google Ads are evolving too, but how and where ads appear in these AI-powered results can be confusing for advertisers. Here’s a clear overview of what you need to know about ads in AI Overviews (as of […]

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Using Journalistic Principles to Enhance the EEAT of Your Content Marketing  

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In today’s crowded digital landscape, the brands that stand out aren’t just creating content — they’re creating credible content. With Google doubling down on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), trust is no longer optional.  One powerful — and often overlooked — way to boost your content’s EEAT? Journalistic principles. As marketers, we borrow from […]

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Google Ads Rolls Out AI Max for Search, Explained

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Google Ads is rolling out its latest innovation, AI Max for Search, a powerful AI-driven tool designed to transform how advertisers run Search campaigns. Combining generative AI with advanced search intelligence, AI Max aims to deliver smarter automation, more precise targeting, and improved campaign performance for search advertising.  What is AI Max for Search? AI […]

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