Kiersten, Author at Foundery Digital Marketing Group

Google AI Mode Hotel Booking: What Independent Hotels Need to Know

Posted on September 4, 2026 (September 11, 2026)

Google now lets travellers book hotels directly inside AI Mode, its conversational search tool, with no hotel website or OTA required. The feature launched in the U.S. on August 27, 2026, with ten travel partners live from day one: Booking.com, Choice Hotels, Expedia, Hilton, Hotels.com, IHG, Marriott, Priceline, Trip.com, and Wyndham. If your hotel isn’t on that list, this update matters. Here’s what changed, […]

EU AI Disclosure Rules Take Effect: What Businesses Need to Know

Posted on August 4, 2026 (August 11, 2026)

New transparency requirements under the European Union’s AI Act took effect on August 2, 2026. The rules require certain providers and business users of AI to disclose when people are interacting with AI or viewing AI-generated or manipulated content. Canadian companies may also be affected if they offer AI systems in the European Union or […]

Why Brand Clarity is the Real Marketing Challenge, Not AI

Posted on June 11, 2026 (June 15, 2026)

The biggest marketing challenge facing brands right now is not AI. It is the lack of brand clarity that AI is exposing. Over the past year, many organizations have increased content production in response to AI-driven search and the rise of generative engine optimization (GEO). They are publishing more blogs, creating more landing pages, expanding social […]

Why Copywriting Is Becoming the Most Critical Digital Marketing Skill in the AI Search Era

Posted on March 23, 2026 (March 23, 2026)

The Moment Content Stopped Being Enough As a writer who moved into marketing, I quickly learned that content was often the answer. Need more traffic? Publish more. Need more visibility? Expand your blog. Need better rankings? Cover every variation of a keyword. And for a while, that held true. But especially over the past year, something shifted. Not gradually, but […]

Foundery Named Finalist for Medium Business of the Year by London Chamber of Commerce

Posted on March 6, 2026 (May 15, 2026)

Foundery has been named a finalist for the Medium Business of the Year Award by the London Chamber of Commerce. This award honors medium-sized companies (11–49 employees) that demonstrate excellence in business growth, innovation, and community impact here in London, Ontario. We are proud to be finalists alongside these other deserving companies. Business of the Year – Medium Company Finalists were recognized at the BAA 2026 […]

Moving from the 4 Ps of Marketing to the 4 Es

Posted on March 5, 2026 (June 4, 2026)

The 4 Ps of marketing (Product, Price, Place, and Promotion) were built for a world where marketers controlled the message and customers had limited ability to push back. The 4 Es of marketing replace that model with something more honest about how buyers actually behave today: they research independently, move across channels freely, and share […]

How to Be Visible for AI Search

Posted on December 9, 2025 (March 4, 2026)

AI-powered search is transforming how users find information online. As platforms like Google AI Mode, Bing AI, and ChatGPT-integrated search become mainstream, traditional SEO strategies are no longer enough. Businesses need to adapt to ensure visibility in AI, which often prioritize concise, authoritative content over traditional organic rankings. Why AI Search Changes Visibility AI search models pull information from […]

Why Search Console Impressions are Up, but Your Website Traffic is Declining

Posted on August 5, 2025 (September 9, 2025)

Website Clicks Drop as AI Overviews Increase Impressions If you’re seeing an unusual trend in your Google Search Console, with rising impressions but dropping clicks, you’re not alone. This isn’t a bug or poor SEO. This is the result of a major shift in how search engines deliver results: the rise of AI Overviews. Why […]

GEO vs SEO Explained: How Will This Impact Your Digital Marketing Strategy?

Posted on July 28, 2025 (July 30, 2025)

Welcome to the Post-Blue-Link Era The search landscape is evolving rapidly. Traditional search engines like Google once displayed results as ranked lists of blue links where webpages users clicked to find answers. Now, AI-driven overviews, chatbots, and generative engines summarize information from many sources and deliver direct answers. Why is this important for your business? […]

Author: Kiersten

Posts by Kiersten