Author: julia

Posts by julia

Understanding the Difference Between GEO, AEO, & AISEO

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If you have spent any time with a digital marketing agency lately, you have probably heard terms like GEO, AEO, AISEO, and LLMO thrown around with great confidence. Generative Engine Optimization (GEO) has emerged as the preferred term among digital marketers and Search Engine Optimization (SEO) specialists, though some industry voices still use the other acronyms to describe related work. Underneath all of them is […]

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How Much Website Traffic Am I Getting from ChatGPT and Other LLMs?

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The rise of generative AI tools like ChatGPT, Gemini, Perplexity, and Copilot is transforming how users discover and interact with information online. As a marketer or business owner, you might need to better understand the visibility of your business in these new tools. Currently, there is no single straightforward way to quantify how much visibility […]

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How Generative AI Is Reshaping Content Creation

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Content creation is integral to successful marketing communications. Whether it’s blog posts, social media, or product/service messaging, your content matters. As the demand for fresh, engaging, and highly personalized content grows, we need smarter methods for content creation. That’s where generative AI comes in. Generative AI is a type of artificial intelligence that creates new […]

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