To better optimize your site for Google search, you first need to understand how Google thinks. In November 2022, Google published a new document titled, “A Guide to Google’s Search Ranking System”, which breaks down the more notable ranking systems that Google’s algorithm currently uses as well as the systems that have been retired. In-Use […]
Starting on July 1st, 2023, Universal Analytics standard properties will stop collecting data. Google recommends switching to GA4 now so all users will have time to configure their account with a GA4 property. In March, GA4 will set up a property for you with basic settings if you have not done so yourself. These settings […]
Read More… from The GA4 Migration Will Copy Your UA Property to a Basic Version
Meta has removed the ability to target ads based on the in-app activity of teens. Data related to who the account follows on Instagram or what Facebook pages they like will be affected. The update also restricts targeted advertising to teen users based on gender. Effects on Digital Marketing With these changes in place, products […]
Read More… from Meta Outlines New Targeted Ad Restrictions for Teens
The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content that has the intent to inform the user as opposed to content written to simply rank well on a search engine. The launch in August […]
Read More… from December Saw the Roll-out of Google Helpful Content’s Latest Update
For a second time in the last six months, Google has updated its search quality rating guidelines. What was once known as E-A-T is now E-E-A-T, adding “experience” to the already existing “expertise”, “authoritativeness”, and “trustworthiness”. What Does “Experience” Add? The new ‘E’ adds another level to Google’s quality rater guidelines. Raters are looking for […]
Read More… from Google Adds an ‘E’ to its E-E-A-T Quality Guidelines
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous year in search AND digital advertising. While many of our clients had great performance in 2022 (thanks of course to solid digital positioning), we also […]
Read More… from Digital Marketing Trends We’re Watching in 2023
Since its launch in 2018, Google Discover has seen millions of people discover content from around the web that is based on your interests. Each person’s Google Discover feed is unique and personalized to their preferences. Having content featured on Google Discover can lead to increased traffic, more leads, and more money for your business. […]
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a brand-new platform, not everything is unfamiliar to someone experienced in Google Analytics. Some metrics are very different than what you’re used to. Going into GA4 […]
Read More… from Comparing Metrics in Universal Analytics to GA4
The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to decipher. This is because of data protection rules that from the General Data Protection Regulation (GDPR) that have been set in place by the European […]
It’s no secret that midweek bookings pose a significant challenge for hoteliers. However, there are strategies that you can implement to increase visibility and reach more potential guests. In this blog, we’ll provide some useful tips to help you overcome the midweek hurdle. 1. Understand the Midweek Market In order to increase your midweek bookings, […]
Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products. Google’s ultimate goal is to house their business intelligence tools under one Looker Studio brand. Google has also announced a paid “Pro” version of Looker Studio, aptly named “Looker Studio Pro”. This paid […]
Read More… from Google Rebrands Data Studio to Looker Studio
As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, was designed to use interest groups to display ads to relevant users, without the use of 3rd party data. We are now 4 months into […]