Author: ben

Posts by ben

Is Your Content Aligned with Your Client’s Needs?

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In today’s digital marketing landscape, a crucial question arises: Is your content truly resonating with your clients? Whether you’re a B2B (business-to-business) company negotiating deals or a B2C (business-to-consumer) brand selling the latest products, understanding your audience and your brand is vital. Here’s how to make sure your content aligns with your clients’ needs. Connecting […]

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TikTok Ban: A Wake-Up Call for Marketers

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The recent TikTok ban in the U.S. caused widespread disruption, leaving users and marketers scrambling. Although the platform quickly restored service, this incident serves as a reminder of the unpredictability of social media platforms. What Happened with the TikTok Ban? On January 18, 2025, TikTok services were suspended due to a US federal ban, cutting […]

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Ad Revenue Hits $1 Trillion: What Advertisers Need to Know

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The global advertising market surpassed $1 trillion in 2024 for the first time, with digital giants like Google and Meta leading the charge. These platforms are expected to capture over half of the total ad spend, highlighting the increasing dominance of digital channels in the advertising world. For businesses, this milestone emphasizes the need for […]

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YouTube Trends Reshaping Digital Marketing and Pop Culture

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With over 2.5 billion monthly active users (MAUs), YouTube is a marketing powerhouse. Leveraging its latest trends is key to creating successful campaigns. Here are the top insights from 2024 to shape your YouTube advertising strategy in 2025: 1. YouTube’s Global Influence YouTube’s audience outpaces platforms like Instagram and TikTok, with 85% of U.S. adults […]

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What You Need to Know About Meta’s New Content Policies

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Meta has updated its content moderation policies, ending its fact-checking program and loosening rules on sensitive topics, sparking concerns about misinformation and online safety. For businesses relying on organic social to build trust and engagement, understanding these shifts is critical. What’s Changing? Meta’s new policies include: These changes reflect a push for “free speech,” but […]

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Best Practices for Email Marketing: Keeping Your Travel Customers Coming Back

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In the competitive travel industry, attracting new customers is only half the battle, keeping them coming back can be even more important and challenging. The right email marketing strategy can help build loyalty, encourage repeat bookings, and strengthen customer relationships. Why is Customer Retention is Important in the Travel Industry? Repeat customers are more likely […]

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Should Businesses Explore TikTok in 2025? Yes, Probably.

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As digital marketing changes quickly, it’s crucial for businesses to keep up with new trends and platform features. TikTok, with its massive global reach and innovative advertising tools, remains a powerful channel for businesses to explore in 2025. The Power of TikTok’s Audience TikTok has cemented itself as a cultural and advertising phenomenon, particularly with […]

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DOJ Proposes Radical Changes to Google’s Business Practices

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The U.S. Department of Justice (DOJ) has proposed major changes to Google’s business structure, including selling its Chrome browser, to curb the company’s dominance in online search. This follows an August ruling that found Google guilty of maintaining an illegal monopoly over search services. The DOJ wants Google to stop paying companies like Apple to […]

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Google Search Ad Spend Slows, But CPC Continues to Rise

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The digital advertising landscape is shifting as costs rise across key platforms. In Q2 2024, Google Search saw a 13% year-over-year (YoY) increase in cost-per-click (CPC), driving a 6% increase in paid search ad spend. While ad spending continues to grow, the pace has slowed compared to previous quarters, signaling a more cautious approach from […]

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Understanding Meta’s Shift to Views as the Primary Metric

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Meta is making a big change by standardizing performance metrics across its platforms, with “views” now being the main measure of content success on Facebook, Instagram, and Threads. This change simplifies how creators and brands track content engagement and reach, especially as Meta continues to evolve its approach. What’s Meta Metrics Are Changing? Views Everywhere […]

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