Kiersten Fay is Foundery’s Content Strategist. She joined Foundery as an intern in 2024, moved into a Content Specialist role later that year, and was promoted to Content Strategist in 2026. She holds a BA with an Honours Specialization in Creative Writing and English Language and Literature, and a Minor in Media, Information, and Technoculture, from Western University.
Kiersten builds content strategies around intent and the jobs-to-be-done framework, the same approach behind Foundery’s Discover → Extract → Decide → Create → Activate → Improve process. She draws on journalism and creative writing structures to organize content clearly, then researches what’s already working, maps it against what users and the business need, and turns that into plans built to perform in both search and AI-generated results. She writes both the strategy and the content itself.
Outside of work, Kiersten is always in pursuit of inspiration, whether through reading, writing, hiking scenic trails, or challenging herself at the rock climbing gym. She’s also an avid gamer, a regular at the D&D table, and always has a craft or DIY project on the go. Rounding out her household is Stanley, her (girl) cat and self-appointed supervisor.
