Author: Wayne

Posts by Wayne

Query Fan-Out: What It Means for Marketers in the Age of AI Overviews

Posted on

AI Overviews (AIOs) are rewriting the rules of search. If you’ve watched Google roll out AI-generated summaries at the top of results pages, you’ve probably noticed two things: For marketers who’ve spent years fighting for top-10 rankings that drive leads, this feels like their traffic is being stolen. But look closer. The sites cited in […]

Read More… from Query Fan-Out: What It Means for Marketers in the Age of AI Overviews

Don’t Let Outdated Information Define Your Brand in the Age of AI 

Posted on

Is the information customers find about your company through AI searches accurate?  Large Language Models (LLMs) such as ChatGPT, Gemini, and Perplexity are playing an increasingly significant role in how your customers access information. These models aggregate data from various online sources. If inaccurate or outdated details about your company or brand exist on the […]

Read More… from Don’t Let Outdated Information Define Your Brand in the Age of AI 

Posted in AI