ben, Author at Foundery Digital Marketing Group

Gain Deeper Insights with Meta’s Latest Ad Attribution Update

Posted on July 9, 2024 (October 1, 2024)

Meta has issued an update to its ad attribution system, offering advertisers an easier way to view the difference between all conversions and first-time conversions. This change aims to address concerns about inflated performance data and provide a better understanding of customer acquisition. New Attribution Options Meta ads now differentiate between these attribution settings: Why […]

SEO and Digital Marketing with the CanadianSME Small Business Podcast

Posted on June 18, 2024 (November 22, 2024)

Revolutionize your Digital Engagement with Kim Atkinson In a recent episode, the CanadianSME Small Business Podcast featured Foundery’s Co-Founder and COO, Kim Atkinson. In this episode, Kim sheds light on the dynamic world of SEO and digital marketing, drawing from a unique perspective that blends her education in psychology with her digital marketing expertise. Join […]

Google Analytics 4 Adds New Consent Mode Setting

Posted on June 11, 2024 (January 2, 2025)

Google Analytics 4 now has a new consent setting section that is available to all users globally. This feature was added in preparation for the enforcement of Google’s EU User Consent Policy (EU UCP). Advertisers will need to send verifiable consent signals in order to serve personalized ads in the UK and European Economic Area […]

Google Ads for Non-Profit Organizations: An Introduction

Posted on June 10, 2024 (July 12, 2024)

In our current digital age, nonprofits and charities face a unique challenge where they need to effectively reach their target audience and drive meaningful engagement while working within a (sometimes) rigid budget. Traditional marketing strategies often fall short in driving results and some digital channels are simply becoming more and more expensive. However, there is […]

Goodbye, Google Business Profile Chat and Call History

Posted on June 7, 2024 (December 17, 2024)

As of July 31, 2024, Google will be discontinuing its Google Business Profile chat and call history feature. After July 15, 2024, users will no longer be able to initiate new chats. By the end of July 2024, the chat and call history features will be completely disabled. “We acknowledge this may be difficult news […]

Google is Releasing Google Ads Data Manager

Posted on June 6, 2024 (December 16, 2024)

Following Google Marketing Live 2024, Google Ads announced its launch of a new feature called Data Manager, designed to help advertisers manage and analyze their data more effectively. This tool aims to streamline the process of handling various data sets, providing a more intuitive and efficient way to enhance campaign performance. This blog explores the […]

Google Initiates Enforcement of New Site Reputation Abuse Policy, Leading to De-Ranking of Website Sections

Posted on June 5, 2024 (January 8, 2025)

Google has initiated the enforcement of its new site reputation abuse policy by deranking or deindexing specific sections of websites from the Google Search index. This enforcement is impacting major sites such as CNN, USA Today, Fortune, and LA Times, whose coupon directories are no longer ranking for coupon-related keyword phrases. Anticipation and Implementation of […]

How to Strategically Cut Back Your Marketing Budget

Posted on June 4, 2024 (July 4, 2024)

Have you been tasked with saving on your marketing budget? At a time when marketing budgets are being reduced, a business might be tempted to temporarily reduce or pause their digital marketing efforts. We have seen this trend in the past (think, COVID-19) as businesses try to scrimp and save in light of changing economic […]

Google Marketing Live Recap: What You Need to Know

Posted on May 28, 2024 (November 22, 2024)

Google Marketing Live 2024 started off with Philipp Schindler, Chief Business Officer at Google, describing a transformative moment, perhaps the most transformative yet, referring to the new era of AI. A few years ago, the conversations were, “What is AI and how does it work?” Last year, it was, “Is this real?” Now, everyone is […]

Google rolls out AI overviews in the US

Posted on May 28, 2024 (October 1, 2024)

The landscape of Google Search is constantly evolving, and, as of May 14th, AI Overviews have been available to all US-based searchers in Google Search. This new feature promises to change the way we find information online. AI Overviews will also be launching in more countries soon and be available to more than a billion […]

How Chrome’s IP Protection Could Upend Search Advertising

Posted on May 14, 2024 (August 19, 2024)

Google Chrome, the dominant web browser, is prioritizing user privacy with a new Chrome IP Protection feature. This system utilizes a two-hop proxy, essentially an advanced security measure that routes your online traffic through two separate VPN servers. This double encryption strengthens data protection and anonymizes your online activity. While this is a positive step […]

Google Announces Major Changes to Comply With the DMA

Posted on April 17, 2024 (July 12, 2024)

In response to the European Union’s Digital Markets Act (DMA), Google has announced a series of forthcoming changes that are aimed at ensuring compliance with the regulatory framework. These changes reflect Google’s commitment to adapting its practices in line with evolving regulatory standards to maintain a fair and competitive digital ecosystem. Google’s Upcoming Changes: Search […]

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