Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news on Google and Meta platforms has cast a spotlight on the consequences of Bill C-18, Canada’s Online News Act. In this article, we explore the […]
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On August 24, 2023, Google announced its plans to comply with the EU’s Digital Services Act (DSA) and its ongoing efforts to provide greater transparency regarding the delivery of targeted ads to users within the EU. In this blog, we’ll go over the key takeaways from that announcement and what it means for advertisers. About […]
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On August 22, 2023, TikTok announced the launch of Search Ads Toggle, a new feature on TikTok ads that allows advertisers to serve ads in TikTok’s search results. In this blog, we’ll go over what exactly these ads are, how they work, and what they look like. What Is Search Ads Toggle? Search Ads Toggle […]
This October, Google Ads is set to release its AI-driven Demand Gen campaigns to all advertisers. This new campaign type will be replacing Discovery Ads (first introduced in 2019) and all Discovery campaigns will be automatically upgraded to Demand Gen by early 2024. What is Demand Gen Beta? Demand Gen campaigns combine image and video […]
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Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics 4 (GA4) and the decision to shut down Universal Analytics (UA). Almost 2 months after the migration to GA4, Google started sending messages to analytics […]
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On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering whether the app will be a valuable tool for their social media marketing strategy. The answer to that question depends on whether your business’ target […]
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In a series of Twitter changes, the platform has created a significant stir in the social media industry. From changing its image to reducing its search presence, and a tense rivalry with Meta’s “Threads”, Twitter is navigating a pivotal period in its history. Rebranding and the “X” Revolution The iconic blue bird that has long […]
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Data-Sharing Agreement Between the EU and US is Good News for Google Product Users The European Commission has approved an agreement with the US that allows for easier legal transfer of personal data between the two regions, benefiting tech giants like Meta and Google. The pact addresses concerns about US intelligence agencies accessing European data, […]
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The future of the Google Ads business has never been more uncertain in Europe. Recently, Google was accused of violating antitrust laws by the European Commission. This case adds to a series of similar cases that have been brought against Google, all of which question the fundamental business model of the internet giant. What Happened? […]
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In the world of SEO, having a good page experience is one of the many key factors to achieving better rankings on the search engine results page (SERP). This point was further emphasized by Google recently, as the search engine added a section about page experience to its helpful content guide. In this blog, we’ll […]
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During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s AI-powered chat feature you will be able to create campaigns from scratch with just a few text prompts. Search Generative Experience will incorporate ads They […]
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion credit import approach, leading to more accurate measurements and better optimization. What is Last Non-Direct Click Attribution? Before this update (which is expected to be […]
Read More… from How GA4 Is Changing Conversion Attribution in Google Ads
