ben, Author at Foundery Digital Marketing Group

Google Ads Now Sets Broad Match as the Default Option for New Search Campaigns

Posted on July 11, 2024 (August 20, 2024)

Google Ads now has broad match as the default setting for new Search campaigns changing from their previous default of having it turned off. This significant change could have major implications for campaign performance and budget spend, especially if advertisers do not pay close attention. Here are some important details to keep in mind about […]

Gain Deeper Insights with Meta’s Latest Ad Attribution Update

Posted on July 9, 2024 (October 1, 2024)

Meta has issued an update to its ad attribution system, offering advertisers an easier way to view the difference between all conversions and first-time conversions. This change aims to address concerns about inflated performance data and provide a better understanding of customer acquisition. New Attribution Options Meta ads now differentiate between these attribution settings: Why […]

SEO and Digital Marketing with the CanadianSME Small Business Podcast

Posted on June 18, 2024 (July 12, 2024)

Revolutionize your Digital Engagement with Kim Atkinson In a recent episode, the CanadianSME Small Business Podcast featured Foundery’s Co-Founder and COO, Kim Atkinson. In this episode, Kim sheds light on the dynamic world of SEO and digital marketing, drawing from a unique perspective that blends her education in psychology with her digital marketing expertise. Join […]

Google Ads for Non-Profit Organizations: An Introduction

Posted on June 10, 2024 (July 12, 2024)

In our current digital age, nonprofits and charities face a unique challenge where they need to effectively reach their target audience and drive meaningful engagement while working within a (sometimes) rigid budget. Traditional marketing strategies often fall short in driving results and some digital channels are simply becoming more and more expensive. However, there is […]

How to Strategically Cut Back Your Marketing Budget

Posted on June 4, 2024 (July 4, 2024)

Have you been tasked with saving on your marketing budget? At a time when marketing budgets are being reduced, a business might be tempted to temporarily reduce or pause their digital marketing efforts. We have seen this trend in the past (think, COVID-19) as businesses try to scrimp and save in light of changing economic […]

Google Marketing Live Recap: What You Need to Know

Posted on May 28, 2024 (August 20, 2024)

Google Marketing Live 2024 started off with Philipp Schindler, Chief Business Officer at Google, describing a transformative moment, perhaps the most transformative yet, referring to the new era of AI. A few years ago, the conversations were, “What is AI and how does it work?” Last year, it was, “Is this real?” Now, everyone is […]

Google rolls out AI overviews in the US

Posted on May 28, 2024 (October 1, 2024)

The landscape of Google Search is constantly evolving, and, as of May 14th, AI Overviews have been available to all US-based searchers in Google Search. This new feature promises to change the way we find information online. AI Overviews will also be launching in more countries soon and be available to more than a billion […]

How Chrome’s IP Protection Could Upend Search Advertising

Posted on May 14, 2024 (August 19, 2024)

Google Chrome, the dominant web browser, is prioritizing user privacy with a new Chrome IP Protection feature. This system utilizes a two-hop proxy, essentially an advanced security measure that routes your online traffic through two separate VPN servers. This double encryption strengthens data protection and anonymizes your online activity. While this is a positive step […]

Google Announces Major Changes to Comply With the DMA

Posted on April 17, 2024 (July 12, 2024)

In response to the European Union’s Digital Markets Act (DMA), Google has announced a series of forthcoming changes that are aimed at ensuring compliance with the regulatory framework. These changes reflect Google’s commitment to adapting its practices in line with evolving regulatory standards to maintain a fair and competitive digital ecosystem. Google’s Upcoming Changes: Search […]

Google Renames Bard to Gemini

Posted on February 23, 2024 (May 30, 2024)

Google has announced the renaming of its generative AI-powered conversational tool, Bard, to Gemini. The objective of this change is to provide clear branding and a more streamlined user experience. Key Updates You Need to Know With the renaming of Bard to Gemini, users will now have to access the tool at gemini.google.com. Gemini will […]

Google is Changing its Search Results in Europe

Posted on February 20, 2024 (July 3, 2024)

Google’s search results in Europe may appear different starting from March 2024. Google is making changes to comply with a new regulation called the Digital Markets Act (DMA), which was introduced by the European Union (EU). The changes are expected to impact how users in Europe interact with Google’s search results, potentially affecting the visibility […]

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