Author: ben

Posts by ben

Understanding Meta’s Shift to Views as the Primary Metric

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Meta is making a big change by standardizing performance metrics across its platforms, with “views” now being the main measure of content success on Facebook, Instagram, and Threads. This change simplifies how creators and brands track content engagement and reach, especially as Meta continues to evolve its approach. What’s Meta Metrics Are Changing? Views Everywhere […]

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Introducing ChatGPT Search: A New Era of AI-Powered Discovery

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OpenAI has officially launched its long-anticipated ChatGPT search product, marking a significant shift in how we interact with information online. While ChatGPT has had search capabilities for several months, today’s update signals a broader push into AI-driven search, one that’s poised to challenge Google’s longstanding dominance in space. Why This Matters?  For years, we’ve been […]

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Understanding Google Ads’ Segmentation Feature in Performance Max Asset Groups

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Google Ads Segmentation in PMax allows advertisers to improve campaign effectiveness Google Ads has introduced a “segment” option for Performance Max (PMax) Asset Groups, allowing advertisers to gain a new level of campaign insight and optimization. This feature, gradually rolling out to select accounts, answers a longstanding request for more granular data views within PMax […]

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Unlocking the Power of Ads Data Hub for Marketers

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In today’s data-driven world, understanding your audience is more important than ever. Google’s Ads Data Hub (ADH) offers a powerful solution for marketers looking to leverage their data effectively while maintaining user privacy. In this blog post, we’ll explore what Ads Data Hub is, its benefits for marketers, and how you can get started.  What […]

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What You Need to Know About Google’s Antitrust Adtech Case

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The ongoing antitrust trial against Google could reshape the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ) alleges that Google has monopolized the advertising technology stack through acquisitions and anticompetitive practices, effectively controlling both sides of the ad market. What’s Happening? Google stands accused of dominating the advertising technology (“adtech”) market, controlling […]

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Using New Paid Media Features for Enhanced Shopping and Lead Generation

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As businesses strive to connect with their audiences this fall, new tools from Google and LinkedIn are reshaping how marketers approach shopping and lead generation. From advanced AI in Google Shopping to targeted strategies on LinkedIn, there are exciting opportunities to boost engagement and conversions. Google Shopping’s AI Innovations In October 2024, Google unveiled updates […]

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Why Your Service Pages Need Your Attention

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The online world is a crowded place. For service-based businesses, the pursuit to stand out amidst competitors and capture the attention of potential clients is a constant challenge. Complicating matters further, search engines hold dominion over visibility, underscoring the need for search engine optimization (SEO). Learn why your services pages matter and how to optimize […]

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Google Is Now Recognizing Content Creators: What This Means for SEO

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Google is now recognizing “content creators” as individual entities [people] in the search results. This development offers an opportunity for a brand with a successful content marketing approach to leverage their social content for SEO success. Why is This Important? The fact that Google is now recognizing individual content creators gives those entities greater authority […]

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Google Ads is Phasing Out Card Payments: What You Need to Know

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Google Ads is implementing a change for some high-spending advertisers, requiring them to shift from credit or debit card payments to bank-based methods as of July 31. This update is designed to simplify payment processes and improve scalability for accounts with high advertising investments. At Foundery, we’re here to help you adapt to these changes […]

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Exploring OpenAI’s New “o1” Model 

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OpenAI has recently launched its latest language model, called “o1,” claiming it can think and reason like a human. The company says this new model can outperform people in math, coding, and science. But what does this really mean, and should we believe these bold claims? This development is sure to affect marketer’s creative strategies […]

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Google Enhances User Privacy with Confidential Matching

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In a move towards prioritizing data privacy, Google unveiled its new feature, confidential matching. This new solution allows advertisers to securely link their first-party data for effective audience targeting and campaign measurement, all while using confidential computing technology. What is Confidential Computing? Confidential computing uses Trusted Execution Environments (TEEs) to make sure that data is […]

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Inside My Internship at Foundery Digital Marketing Group

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As my Arts & Humanities Internship Program at Foundery Digital Marketing Group comes to an end, I am thrilled to share the extraordinary experiences and growth I’ve undergone as a Digital Marketing Associate and Content Writer. This role has been both rewarding and transformative, offering me an in-depth exploration of digital marketing and SEO. The […]

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