ben, Author at Foundery Digital Marketing Group

Google Partners Connect for Home Services – May 2017

Posted on May 23, 2017 (July 15, 2024)

The latest Google Partners Connect event focused on digital marketing tactics for Home Services providers like plumbers, electricians, contractors and repairman. Ben Tyson, Google Program Lead, explained the growing value of digital marketing as the home service business model changes in response to millennial home owners and mobile devices. Frederick Vallaeys, CEO of Optmyzr, then […]

How to Write a Better Business Blog

Posted on April 3, 2017 (August 15, 2024)

A well written and informative blog can be an effective marketing tool for your company by increasing the number of visitors to your business’ website. Providing your website’s visitors with insider information about your business’ services, news, and industry developments can build the trustworthiness and authority of your brand and help move potential customers closer […]

Google Partners Connect for Real Estate March 15, 2017

Posted on March 27, 2017 (July 12, 2024)

Google held another great Partner’s Connect event on March 15, 2017 focused entirely on real estate. Guest speakers Tom Ferry, a real estate training coach, and Google Strategic Partner Manager Raluca Monet, shared their best ideas about digital marketing for real estate. There were some great suggestions in this presentation that apply to most service-based […]

Foundery at DECA U Western’s End-of-the-Year Event

Posted on March 24, 2017 (June 3, 2024)

Recently Ontario SEO’s director, Kim Atkinson, was invited to participate in DECA U Western’s end-of-the-year speaker panel at the University of Western Ontario. The panel consisted of 4 speakers from various industries in the London area. The students asked the panel a series of tough questions; if they were so curious, we thought you might […]

Google’s 10 Best Tips on How to Make the Perfect Mobile Website

Posted on March 3, 2017 (July 15, 2024)

5-MINUTE READ The number of people who own smartphones in Canada is growing – and fast. Today smartphones are an integral part of the average customer’s life. As consumers become more familiar with smart devices, their expectations continue to grow. These days, whenever we have a need or a question, we are going online and […]

Cross Device Measurement & Attribution – Part 2

Posted on February 15, 2017 (July 15, 2024)

AdWords Tools for Cross Device Measurement Google is in a unique position to tackle the issue of cross-device conversion tracking. Because the Google ecosystem includes so many different properties (Chrome, Gmail, YouTube, Maps, Apps etc.), that each have over a billion users, they have a gigantic data set on which to analyze the behaviour of […]

Cross Device Measurement & Attribution

Posted on February 10, 2017 (July 15, 2024)

Google Partners Event Recap Part 1 This month’s Google Partners event focused on the theme “measurement”. The first speaker was Jeff Montgomery from Google Marketing Solutions. Jeff’s talk outlined how mobile devices have dramatically changed the world of digital advertising. Kevin Cho, an Agency Account Strategist with Google Marketing Solutions then shared how correctly leveraging […]

Digital Marketing: What We Wish You Knew

Posted on November 4, 2016 (July 15, 2024)

We recently asked our staff, “What do you wish business owners knew about running their website?” We’ve compiled the answers in a handy blog post below. Check out our tips and see if there is room for improvement on your business’ website. From our digital marketing strategists: Learn More about how Ontario SEO can help […]

Understanding Quality Score

Posted on July 6, 2016 (June 5, 2024)

Learning more about the “animal” that is Google AdWords’ Quality Score & why you should care about it Google defines Quality Score as a combination of how relevant your ads and landing pages are when they are triggered by a particular keyword. The Quality Score can range from 1 to 10 and is reported for […]

The Future of Voice Search (& Why You Should Care)

Posted on June 8, 2016 (July 12, 2024)

If you own a smartphone, iPhone, Samsung, etc. (we’ll save that argument for another day), you’ve probably used a digital personal assistant like Google Voice, Siri or Cortana to conduct a voice search. And yes, a voice search is exactly what it sounds like – asking your smartphone a question and getting an answer, or […]

Online Reviews: How Much Do They Actually Matter?

Posted on May 6, 2016 (July 3, 2024)

I’m going to a wedding in Cuba this week and since I didn’t book my resort, I have no idea what to expect. So like any normal person, I’ve been compulsively reading online reviews on Google and Trip Advisor to prepare myself. And what I’ve gathered from my diligent review-reading is one main thing: this […]

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