A well written and informative blog can be an effective marketing tool for your company by increasing the number of visitors to your business’ website. Providing your website’s visitors with insider information about your business’ services, news, and industry developments can build the trustworthiness and authority of your brand and help move potential customers closer […]
Google held another great Partner’s Connect event on March 15, 2017 focused entirely on real estate. Guest speakers Tom Ferry, a real estate training coach, and Google Strategic Partner Manager Raluca Monet, shared their best ideas about digital marketing for real estate. There were some great suggestions in this presentation that apply to most service-based […]
Read More… from Google Partners Connect for Real Estate March 15, 2017
Recently Ontario SEO’s director, Kim Atkinson, was invited to participate in DECA U Western’s end-of-the-year speaker panel at the University of Western Ontario. The panel consisted of 4 speakers from various industries in the London area. The students asked the panel a series of tough questions; if they were so curious, we thought you might […]
Read More… from Foundery at DECA U Western’s End-of-the-Year Event
5-MINUTE READ The number of people who own smartphones in Canada is growing – and fast. Today smartphones are an integral part of the average customer’s life. As consumers become more familiar with smart devices, their expectations continue to grow. These days, whenever we have a need or a question, we are going online and […]
Read More… from Google’s 10 Best Tips on How to Make the Perfect Mobile Website
AdWords Tools for Cross Device Measurement Google is in a unique position to tackle the issue of cross-device conversion tracking. Because the Google ecosystem includes so many different properties (Chrome, Gmail, YouTube, Maps, Apps etc.), that each have over a billion users, they have a gigantic data set on which to analyze the behaviour of […]
Read More… from Cross Device Measurement & Attribution – Part 2
Google Partners Event Recap Part 1 This month’s Google Partners event focused on the theme “measurement”. The first speaker was Jeff Montgomery from Google Marketing Solutions. Jeff’s talk outlined how mobile devices have dramatically changed the world of digital advertising. Kevin Cho, an Agency Account Strategist with Google Marketing Solutions then shared how correctly leveraging […]
We recently asked our staff, “What do you wish business owners knew about running their website?” We’ve compiled the answers in a handy blog post below. Check out our tips and see if there is room for improvement on your business’ website. From our digital marketing strategists: Learn More about how Ontario SEO can help […]
Learning more about the “animal” that is Google AdWords’ Quality Score & why you should care about it Google defines Quality Score as a combination of how relevant your ads and landing pages are when they are triggered by a particular keyword. The Quality Score can range from 1 to 10 and is reported for […]
If you own a smartphone, iPhone, Samsung, etc. (we’ll save that argument for another day), you’ve probably used a digital personal assistant like Google Voice, Siri or Cortana to conduct a voice search. And yes, a voice search is exactly what it sounds like – asking your smartphone a question and getting an answer, or […]
Read More… from The Future of Voice Search (& Why You Should Care)
I’m going to a wedding in Cuba this week and since I didn’t book my resort, I have no idea what to expect. So like any normal person, I’ve been compulsively reading online reviews on Google and Trip Advisor to prepare myself. And what I’ve gathered from my diligent review-reading is one main thing: this […]
Read More… from Online Reviews: How Much Do They Actually Matter?
While driving to work today I was thinking about something Erica Ehm said – well, something her dad said to her after a breakup: “Why do you want to be with a guy who doesn’t get you?” Which made me wonder: “Why are so many businesses working with an SEO company that doesn’t get them?” […]
Read More… from Why work with an SEO company that doesn’t get you?
When was the last time you whipped out your smartphone or tablet to dig a little deeper into an advertisement you saw? How about some guidance for your latest DIY project, or clarification for a presentation or report? Like the majority of consumers, it was probably today (or yesterday). We all do this frequently – […]
Read More… from Why you need to know about “want-to-know” micro-moments
