Valentine’s Day has officially arrived, and what better way to celebrate this often-disputed holiday than snuggling up on the couch with some Hershey kisses and a good old-fashion Rom-Com. At Ontario SEO, we love a good play on words, and this Valentine’s Day, we couldn’t help but re-imagine some of our favourite romantic movies as […]
Google Analytics has been a boon to businesses around the world to help them better understand how people use their websites. However, a recent decision in Austria from the Data Protection Authority (DPA) may ultimately put the use of Google Analytics in jeopardy. What privacy issues were identified by the Austrian DPA? The Austrian DPA […]
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2021 was a challenge for businesses in more ways than one. Just when you most needed your website to have good search rankings because so many were doing business remotely or shopping online, Google launched several significant Core Updates and changes to their algorithms that affected websites around the world. Many sites lost traffic because […]
Read More… from How to Recover Your Lost SEO Traffic from 2021
2021 was a year of significant upheaval in the Google search results with several major algorithm updates. However, when it comes to Local Search Ranking Factors for your Google Business Profile (formerly known as Google My Business), 2021 was a pretty stable year. Having a consistent and relentless local search strategy is key for success […]
Google’s November 2021 Core Algorithm Update created some volatile search engine result pages (SERPs). The instability was more prevalent on mobile than on desktop, as would be expected. While for some the disruption from the November update settled down fairly quickly, for others the volatility left a mark. Sites that had shown up beyond the […]
Read More… from Updates on Google’s November 2021 Core Algorithm Update
From Google Local (2004), Google Places (2009), to Google My Business (2014), Google is now rebranding its local SEO product to Google Business Profile. If you have your business(es) setup and verified with Google My Business, it’s important to know that changes are currently underway. Google has rebranded Google My Business to Google Business Profile and are planning to make major changes to how you update […]
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Have you noticed how much volatility there was in the Google search results this year? SEO experts know Google has had a very busy year making constant changes to its search algorithms. Search Engine Results Page (SERP) Volatility is the ongoing changes in position of website listings in Google’s search results pages over time. With all of Google’s algorithm updates this year, your website may have been bouncing all over the SERP and your keyword rankings have probably fluctuated, possibly quite dramatically. Changes to keyword rankings can significantly affect your […]
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The last 21 months have been difficult, for so many reasons. As we head into 2022, be prepared for one more blow from the pandemic: rising costs of digital advertising. Thanks to lockdowns around the world, there has been a dramatic rise in competition online, and advertising costs are rising because of the demand. Here’s a breakdown of advertising trends from the past year: Why are digital ad […]
Read More… from Plan for higher digital advertising costs in 2022
No matter where you turn or where you look, SEO is always there – watching and waiting. It could be in the title, in the content you read or down in the depths of the log files… SEO always knows what you did last summer. This Halloween the team at Ontario SEO have combined some iconic horror movie quotes […]
Act now to prepare for a future with more automated ads. As of July 2022, you won’t be able to create any new expanded text ads (ETAs) in Google Ads; it’ll be all about Responsive Search Ads (RSAs). In Google’s announcement of the change, they stressed that automation is key to keeping up with digital trends. They mentioned, “15% […]
Read More… from Google is retiring Expanded Text Ads in 2021
On September 29th, Google made a number of new product announcements at their annual Search On event. New Google Maps Features Wildfire boundaries Google will now show wildfire boundaries in Google maps, in, “real time in critical moments”. The fire boundary maps will include details of the fire as they are updated. Tree canopy insights A new Google maps feature […]
Joshua Waller Selected as One of Business London’s 2021 Twenty in Their 20s We are thrilled to share that Joshua Waller, Digital Marketing Manager at Ontario SEO, has been selected as one of Business London’s 2021 Twenty in Their 20s. Over the summer, Business London was on a search for the brightest, boldest, and most impressive local twenty-somethings making waves in our community. Joshua was […]