New legislation continues to be created by governments looking to regulate the world’s tech giants. The European Union is one of the governing bodies looking to take on the challenge of enforcing policies to reduce the strength of tech companies like Google and Meta. In the last few years, they’ve crafted three major laws with […]
Read More… from EU Digital Services Act targets Advertising Algorithms
The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with high-quality websites. Its 2021 Webspam and Ads Safety Report shows Google’s latest efforts to remove spam and publicly shares, for the first time, the name […]
Read More… from How Google’s SPAM Filters Are Making the Internet Better for Your Customers
In late April we had the opportunity to participate in one of the most anticipated SEO conferences for digital marketing professionals, BrightonSEO. Thanks to the pandemic, our entire team was able to attend the conference virtually. Events like these always lead to new ideas and renewed enthusiasm. Here are our top takeaways from Brighton this […]
Compared to more popular platforms like Google Ads and Facebook Ads, LinkedIn has always been a bit behind the times with a clunky interface and fewer advertising options. Over the last couple of years however, LinkedIn has made some improvements to help it compete and even stand out among advertising platforms! With an improved user […]
Read More… from Should you reconsider LinkedIn advertising in 2022?
Google’s answer to replacing third-party cookies is dead in the water. Its controversial project called FLoC (Federated Learning of Cohorts) was meant to provide a way to advertise to specific audiences without using third-party cookies. Google claimed that this method was more private than cookies but just as effective for advertising. Instead of tracking users […]
So long, farewell, auf Wiedersehen, goodbye. In March 2022, Google made the announcement that it will stop processing new hits on properties on Universal Analytics on July 1, 2023. The company is fully embracing Google Analytics 4 (GA4) and soon, you will too. With their announcement, Google finally revealed its first concrete timeline of the […]
Earlier this month, Google announced a new Google Ads format for advertising vehicles to consumers. The announcement launched automated vehicle ads that are available to all advertisers in the United States, with more countries to be added at a later date. This is a new ad format that is ideal for automotive dealership owners who […]
Web browsers from Apple and Firefox have already blocked third-party cookies by default and Google is said to be following suit soon. Originally, Google shared in a blog post that it would end third-party cookies in 2022 but that has now been pushed until 2023. Many in the digital advertising industry is calling it the […]
Meta titles and descriptions have gone through lots of changes over the years. Not only in terms of best practices but also in terms of their importance to SEO. Not to mention, Google has been dynamically generating page titles and meta descriptions recently, meaning that many of the metas we work so hard to write […]
Last year, Google introduced a new campaign type called Performance Max campaigns on their advertising platform. It was created because Google wanted to deliver more automated solutions for businesses and agencies and to help businesses stay ahead of consumer trends. This new feature will now replace Smart Shopping and Local campaigns and allow you to […]
Read More… from Upgrading from Local Campaigns to Performance Max in Google Ads
Well what can I say? 2022 has started off in so many unexpected ways that I am quite delayed on writing this year’s round-up of our digital marketing predictions. 2021 certainly didn’t roll out quite as expected, and at this point, we are all learning to just roll with the constant changes. So without further […]
Read More… from Digital Marketing Trends We’re Watching in 2022
Valentine’s Day has officially arrived, and what better way to celebrate this often-disputed holiday than snuggling up on the couch with some Hershey kisses and a good old-fashion Rom-Com. At Ontario SEO, we love a good play on words, and this Valentine’s Day, we couldn’t help but re-imagine some of our favourite romantic movies as […]