New service evaluates whether companies will appear in ChatGPT, Perplexity, and other AI-powered answer engines – or become invisible. customers.
When potential customers ask AI assistants for recommendations, will your business be mentioned? As AI-powered search rapidly displaces traditional Google queries, businesses face a critical challenge: being invisible to AI means being invisible to customers.
Foundery Digital Marketing Group has launched its AI Readiness Audit in response to this fundamental shift in how people find information online. The comprehensive assessment evaluates whether a company’s digital presence is structured to appear in AI-generated answers, or whether it’s at risk of being bypassed entirely.
“We’re witnessing the biggest disruption to online discovery since Google became a verb,” says Kim Atkinson at Foundery. “Companies that dominated traditional search rankings are discovering they’re nowhere to be found when ChatGPT or Perplexity answers a customer’s question. The rules have changed but the playbooks haven’t caught up, and most businesses don’t even realize they’re already losing visibility.”
The New Reality of AI-Driven Discovery
Unlike traditional search engines that display ten blue links, AI answer engines synthesize information and present direct answers. They prioritize sources with clear authority markers, semantic structure, and credible signals; criteria that differ significantly from conventional SEO best practices.
The AI Readiness Audit examines how well a business is positioned for this new landscape across seven critical dimensions:
- Entity Recognition & Authority: Can AI systems clearly identify what your business does and why it matters?
- Topical Authority: Does your content demonstrate deep expertise AI can trust?
- Semantic Structure: Is your information organized in ways AI can understand and extract?
- Credibility Signals: Do you have the markers of trustworthiness AI prioritizes?
- Content Quality & Depth: Does your content answer questions comprehensively?
- Technical Foundation: Is your site optimized for AI crawlers and data extraction?
- LLM Considerations: Are you positioned for semantic retrieval, contextual anchoring, and multi-query discovery?
What Businesses Receive
Each audit delivers a scored assessment showing exactly where a business stands and where gaps exist. More importantly, it provides a prioritized action plan that in-house marketing teams can implement immediately.
“The audit isn’t about overwhelming businesses with technical jargon,” adds Kim “It’s about giving them a clear roadmap: here’s what’s working, here’s what’s missing, and here’s what to fix first to stay visible where your customers are actually looking.”
Why This Matters Now
Recent data shows that as many as 65% or more informational search results are being dominated by AI overviews. As AI-powered search continues to grow, the window to establish authority and visibility in these systems is narrowing.
Companies that wait risk a troubling scenario: their competitors appear in AI-generated recommendations while they remain invisible, not because they lack quality or expertise, but because their digital presence isn’t structured for AI discovery.
Getting Started
Foundery is offering AI Readiness Audits to businesses ready to evaluate their position in the AI-driven search landscape. The audit identifies both quick wins and strategic priorities to ensure visibility wherever customers turn for answers.
