Google is expanding Search Live and AI Mode with new features that make searches more interactive and AI-driven. From real-time video input to dynamic planning tools, these updates provide marketers with opportunities to engage audiences and optimize content for AI-enhanced search. Here’s what you need to know about what Google is doing.
Search Live Goes Video
What’s new: Search Live now supports video input, building on last month’s audio-only version. Users can show their camera feed in Google Lens, and AI provides real-time explanations of diagrams, formulas, and objects.
Why it matters: Marketers can create richer visual content, tutorials, or product demos to engage audiences in real time.
Upload Images and PDFs to AI Mode
What’s new: Users can now upload images and PDFs to AI Mode and ask questions about their content. Google’s Gemini analyzes the files and cross-references web data to provide accurate, helpful answers.
Why it matters: Brands can turn static guides, product sheets, and educational content into interactive AI-driven experiences.
Canvas in Google AI Mode
What’s new: Canvas allows users to create plans and organize information in a side panel while using AI Mode, perfect for studying, research, or travel planning.
Why it matters: Marketers can guide users through multi-step processes or campaigns, boosting engagement and retention.
Lens in Chrome
What’s new: Lens in Chrome now integrates with AI Mode. Users can ask follow-up questions about images or web pages directly from the browser.
Why it matters: Optimizing content for AI Mode and Lens in Chrome can increase visibility in AI Overviews and enhance user experience.
How Marketers Can Leverage These Features
- Produce video and visual content optimized for AI interactions
- Use PDFs and guides as interactive AI resources
- Explore Canvas for multi-step user experiences
- Optimize web content for Lens in Chrome and AI Mode
At Foundery, we help brands navigate AI-driven search trends and craft strategies that maximize engagement, reach, and ROI.
Curious how Google’s new AI search features could enhance your campaigns?
