The Tea Haus
A refreshed paid media strategy that brought new creative direction, stronger campaign performance, and continued revenue growth.
59%
Increase in paid media revenue
35%
Increase in transactions
88%
Increase in Google Ads revenue
The client
The Tea Haus is a specialty tea retailer offering a wide selection of premium loose leaf teas, teaware, seasonal blends, and curated tea products. With a strong product catalogue and loyal customer base, The Tea Haus serves both local customers and online shoppers looking for high-quality teas and thoughtful gift options.
Their product offering includes classic blends, herbal teas, matcha, seasonal collections, wellness-focused teas, mugs, accessories, and limited-time promotional products. With a business rooted in quality, experience, and product discovery, The Tea Haus needed digital advertising that reflected the warmth, variety, and personality of the brand.
The brief
After running Google Ads with the same agency for several years, The Tea Haus was looking for a fresh perspective on its digital advertising strategy. The account had a strong foundation, but there was an opportunity to refine campaign structure, improve ad performance, and refresh the creative direction across paid media channels.
The Tea Haus partnered with Foundery to manage Google Search Ads and Meta Ads with a renewed focus on performance, creative testing, and seasonal campaign strategy. The goal was to increase online transactions and revenue while presenting the brand in a more inviting and engaging way across search and social platforms.
To support these goals, we focused on:
- Increasing online purchases and paid media revenue
- Auditing and optimizing the existing Google Ads account
- Refreshing ad copy and campaign messaging
- Developing more engaging creative for Meta Ads
- Aligning campaigns with seasonal promotions and product demand
- Improving performance reporting and strategic decision-making
The approach
To improve paid media performance, we developed a refreshed advertising strategy that combined account optimization, seasonal campaign planning, and stronger creative execution across Google Search and Meta Ads.
1. Google Ads Account Audit & Optimization
We began by auditing the existing Google Ads account to identify opportunities to improve structure, keyword targeting, ad copy, and campaign efficiency. This helped us better understand what was already working, where performance could be improved, and how the account could be refined to support stronger revenue growth.
From there, we optimized campaigns to better align with high-intent shoppers searching for tea, loose leaf tea, giftable products, and seasonal tea collections.
2. Refreshed Paid Media Creative
The Tea Haus needed advertising that felt fresh, inviting, and more aligned with the customer experience. We refreshed the ad copy and creative direction across paid channels to better showcase product variety, seasonal promotions, and the warmth of the brand.
On Meta, this included designed ads that highlighted featured teas, seasonal collections, promotions, and high-performing product categories. Campaigns were updated regularly to reflect customer interest, product availability, and key retail moments throughout the year.
3. Seasonal Campaign Strategy
Tea is highly seasonal, with customer interest shifting throughout the year based on holidays, gifting periods, weather, and product trends. Our strategy used this seasonality to guide campaign messaging and creative.
Campaigns were built around key moments and product themes such as Chinese New Year, Valentine’s Day, maple tea, spring teas, Darjeeling, matcha, Halloween, anniversary promotions, advent calendars, and holiday gifting. This allowed The Tea Haus to stay relevant to shoppers while continually refreshing campaign creative.
The work
Paid Media Management
Our paid media strategy focused on improving revenue from both Google Search Ads and Meta Ads. Google Ads helped capture high-intent shoppers actively searching for tea products, while Meta Ads supported product discovery, promotion, and repeat engagement.
Through ongoing campaign management, performance monitoring, and creative testing, we helped The Tea Haus improve transactions and revenue across paid media channels.
Google Search Ads
Google Search Ads played a key role in capturing shoppers with purchase intent. We optimized the account to improve visibility for relevant searches, promote key products, and support seasonal demand.
By refining the account structure and refreshing ad messaging, Google Ads became a stronger revenue driver for The Tea Haus, helping increase both online transactions and paid search revenue.
Meta Ads
Meta Ads helped The Tea Haus showcase its products in a more visual and engaging way. We refreshed the creative approach with designed ads that highlighted seasonal teas, product launches, promotions, and giftable items.
This strategy helped generate ongoing product discovery and engagement across Facebook and Instagram. Campaigns such as Spring in Bloom, Darjeeling, Matcha, anniversary promotions, and holiday-focused ads helped drive purchases while keeping the brand active and visible in customers’ feeds.
Measurement & Integration
Measurement and integration through tracking and reporting played an important role in guiding the strategy. By reviewing monthly performance across spend, transactions, revenue, social engagement, and year-over-year growth, we were able to identify high-performing products and campaign themes.
These insights helped guide future creative, campaign planning, and budget decisions across both Google Ads and Meta Ads.
Paid Media Management
Maximize reach, leads and revenue with proven paid media strategies.
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Google Ads
Grow your leads and convert demand into revenue with a powerful Google Ads strategy.
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Meta Ads
Reach the right audience on Facebook and Instagram with strategic campaigns managed by Meta platform experts.
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Measurement & Integration
Enhanced measurement & integration solutions that fuel better marketing decisions.
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The results
- 59% increase in paid media revenue ↑
- 35% increase in transactions ↑
- 88% increase in Google Ads revenue ↑
Additional performance highlights included:
- 4,200 transactions generated through Google Ads and Meta Ads in 2025
- $348,753 in paid media revenue generated in 2025
- 26% increase in Meta Ads transactions in 2025
- 30% increase in Meta Ads revenue in 2025
- Continued revenue growth across Google Ads and Meta Ads in early 2026
The April 2026 report shows that The Tea Haus continued to generate online revenue through both Google Ads and Meta Ads, with Google Ads revenue up 16.8% year-over-year and Meta Ads revenue up 6.4% year-over-year in April 2026.
Don’t settle for a mediocre marketing performance.