Insights

Browse our collection of useful insights from our digital marketing experts.

Foundery Insights

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Consulting & Strategy

The Advantages and Disadvantages of Online Travel Agencies

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SEO

Your Guide to Mapping the Travel Customer Journey

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SEO

Why Does My Competitor Look Better in Google Search?

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AI

Introducing the All-New Google Search Generative Experience

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Measurement & Integration

First-Party Data Collection Options for Business Websites

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SEO

How to Use Your Google Business Profile for Travel and Tourism

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Measurement & Integration

How Data Thresholding in GA4 is Hiding Data and How to Avoid It

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Paid Media

TikTok Search Ads Now in Beta for Selected Partners

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Paid Media

Google Unveils Performance Max for Travel Goals Campaigns

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Brand & Creative

Travel Marketers: Amplify Your Social Media Strategy with Facebook & Instagram Ads

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Consulting & Strategy

How to address “Duplicate Location” in GBP 

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Measurement & Integration

GA4 Adds Custom Channel Groups Feature

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