2021 was a year of significant upheaval in the Google search results with several major algorithm updates. However, when it comes to Local Search Ranking Factors for your Google Business Profile (formerly known as Google My Business), 2021 was a pretty stable year. Having a consistent and relentless local search strategy is key for success […]
Google’s November 2021 Core Algorithm Update created some volatile search engine result pages (SERPs). The instability was more prevalent on mobile than on desktop, as would be expected. While for some the disruption from the November update settled down fairly quickly, for others the volatility left a mark. Sites that had shown up beyond the […]
Read More… from Updates on Google’s November 2021 Core Algorithm Update
From Google Local (2004), Google Places (2009), to Google My Business (2014), Google is now rebranding its local SEO product to Google Business Profile. If you have your business(es) setup and verified with Google My Business, it’s important to know that changes are currently underway. Google has rebranded Google My Business to Google Business Profile and are planning to make major changes to how you update […]
Read More… from Google My Business Rebrands to Google Business Profile
Have you noticed how much volatility there was in the Google search results this year? SEO experts know Google has had a very busy year making constant changes to its search algorithms. Search Engine Results Page (SERP) Volatility is the ongoing changes in position of website listings in Google’s search results pages over time. With all of Google’s algorithm updates this year, your website may have been bouncing all over the SERP and your keyword rankings have probably fluctuated, possibly quite dramatically. Changes to keyword rankings can significantly affect your […]
Read More… from 2021 Was a Volatile Year in the Google Search Results
The last 21 months have been difficult, for so many reasons. As we head into 2022, be prepared for one more blow from the pandemic: rising costs of digital advertising. Thanks to lockdowns around the world, there has been a dramatic rise in competition online, and advertising costs are rising because of the demand. Here’s a breakdown of advertising trends from the past year: Why are digital ad […]
Read More… from Plan for higher digital advertising costs in 2022
No matter where you turn or where you look, SEO is always there – watching and waiting. It could be in the title, in the content you read or down in the depths of the log files… SEO always knows what you did last summer. This Halloween the team at Ontario SEO have combined some iconic horror movie quotes […]
Act now to prepare for a future with more automated ads. As of July 2022, you won’t be able to create any new expanded text ads (ETAs) in Google Ads; it’ll be all about Responsive Search Ads (RSAs). In Google’s announcement of the change, they stressed that automation is key to keeping up with digital trends. They mentioned, “15% […]
Read More… from Google is retiring Expanded Text Ads in 2021
On September 29th, Google made a number of new product announcements at their annual Search On event. New Google Maps Features Wildfire boundaries Google will now show wildfire boundaries in Google maps, in, “real time in critical moments”. The fire boundary maps will include details of the fire as they are updated. Tree canopy insights A new Google maps feature […]
Joshua Waller Selected as One of Business London’s 2021 Twenty in Their 20s We are thrilled to share that Joshua Waller, Digital Marketing Manager at Ontario SEO, has been selected as one of Business London’s 2021 Twenty in Their 20s. Over the summer, Business London was on a search for the brightest, boldest, and most impressive local twenty-somethings making waves in our community. Joshua was […]
We are excited to have been chosen as one of London Inc Magazine’s Best Places to Work 2021. For the second year in a row Ontario SEO was selected as the winner of the Best Places to Work in the Small Business category. The award highlights London businesses whose employees rated them exceptionally high for […]
Read More… from Ontario SEO Named One of London’s Best Places to Work 2021
Our team tuned into the annual Google Marketing Livestream to keep up to date on Google’s latest announcements and hints on what to expect for advertisers on the Google ecosystem in the coming months. Here are some highlights from the event: A New Era of Privacy in Digital Marketing The Google Marketing Livestream is always […]
Nothing lasts forever, and that’s especially true in the digital marketing world! Recently, Apple announced some major changes with their iOS 14 operating system that impact how Facebook receives and processes data about users on Apple devices. If you’re running Facebook or Instagram ads, you’ll want to understand how these updates may impact your ad […]
Read More… from How Apple’s iOS 14 Updates May Impact Your Facebook Ads
