Halloween Movie Quotes for Digital Marketers It’s that time of year again! This year we’ve put our spooky minds together to rewrite some of our favourite Halloween movie taglines…with a digital marketing twist, of course. IT (2017) “We all bounce down here. You’ll bounce too!” What non-digital marketers may not know, is that bounces (users […]
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Economic Cycles and your PPC Advertising As we’ve all faced a rise in pricing in our supermarkets and restaurants, we have also noticed an increase in pricing in the world of digital advertising. Fortunately, there are some solutions that can help reduce the impact of our current state of inflation and the looming recession. Every […]
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We are proud to announce that Foundery(formerly Ontario SEO) has been named one of London’s Best Places to Work 2022! The award spotlights London businesses whose employees consistently rank them as exceptional in areas such as leadership, collaborative culture, personal engagement, and employee satisfaction. We have been honoured with this award in the Small Business […]
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Recently, the Danish Business Authority has declared that working with Google Analytics to collect data on EU residents is unlawful under General Data Protection Regulation (GDPR). Not the first EU country to take such a stance, Denmark joins Austria, France, and Italy in their decision to conclude that “the tool cannot be used legally.” … […]
In an update to Google Maps reviews guidelines, Google will now disallow making requests for revisions or removals of negative reviews. This includes discounts, free goods or services, or any other incentives. The new guideline prohibits “content that has been incentivised by a business in exchange for discounts, free goods and/or services” going on to […]
What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of 3rd party cookies). How does FLEDGE work? FLEDGE is designed to use interest groups to enable sites to display ads to relevant users. When a […]
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The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential customers in the early stages of their journey. There is no exact formula for search engine optimization. But all blog posts can benefit from some […]
Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not always get back to where you were. Apparently it also can take several months to see any sign of a recovery. In August, Google announced […]
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the second half of 2024. The most common theory regarding this delay is that more time is needed for testing and perfecting privacy technologies before the […]
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U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been accessed from China. TikTok’s official stance is that U.S. data is kept in the U.S., but leaked audio tells a different story of TikTok employees […]
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Whenever the Google Ads interface is updated, we hold our breath. Despite Google’s claims of improving the user experience, we’ve found over the years that many platform updates have actually made it harder to navigate or access important data. That’s why we’re especially excited to share some details about one of the latest developments in […]
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The most recent core algorithm update started rolling out around May 25, 2022, with most significant fluctuations in the SERP tracked around June 6. Google’s broad core rollouts are meant to make improvements to the ranking process for organic search. The idea is to make search results more useful and relevant for the end user. […]