Recently, the Danish Business Authority has declared that working with Google Analytics to collect data on EU residents is unlawful under General Data Protection Regulation (GDPR). Not the first EU country to take such a stance, Denmark joins Austria, France, and Italy in their decision to conclude that “the tool cannot be used legally.” … […]
In an update to Google Maps reviews guidelines, Google will now disallow making requests for revisions or removals of negative reviews. This includes discounts, free goods or services, or any other incentives. The new guideline prohibits “content that has been incentivised by a business in exchange for discounts, free goods and/or services” going on to […]
What is FLEDGE? FLEDGE (first locally-executed decision over groups experiment) is an approach by Google to provide a privacy-compliant way of delivering behaviourally targeted digital advertising (without the use of 3rd party cookies). How does FLEDGE work? FLEDGE is designed to use interest groups to enable sites to display ads to relevant users. When a […]
Read More… from Google has started testing FLEDGE as a replacement to 3rd Party Cookies
The purpose of blogs on your website is to expand your website’s visibility for top of funnel queries relating to your business. Blogs are an effective way to capture potential customers in the early stages of their journey. There is no exact formula for search engine optimization. But all blog posts can benefit from some […]
Update: On the 27th February, during a Q&A session at Pubcon, Gary Illyes from Google said that while recovering from the Google helpful content update is possible, you will not always get back to where you were. Apparently it also can take several months to see any sign of a recovery. In August, Google announced […]
Google has pushed back on its own deadline of 2023 for the removal of third-party cookies from Chrome. The pushing out of cookies is now set to begin in the second half of 2024. The most common theory regarding this delay is that more time is needed for testing and perfecting privacy technologies before the […]
Read More… from Google’s Third-Party Cookies to Remain until Late 2024
U.S. Federal Communications Commissioner Brendan Carr wants Apple and Google to ban TikTok from their app stores. The request follows a recent BuzzFeed News report that U.S. data had been accessed from China. TikTok’s official stance is that U.S. data is kept in the U.S., but leaked audio tells a different story of TikTok employees […]
Read More… from “Surreptitious Data Practices” Has TikTok in the FCC’s Crosshairs
Whenever the Google Ads interface is updated, we hold our breath. Despite Google’s claims of improving the user experience, we’ve found over the years that many platform updates have actually made it harder to navigate or access important data. That’s why we’re especially excited to share some details about one of the latest developments in […]
Read More… from Get More Out of Your Google Ads with the Insights Page
The most recent core algorithm update started rolling out around May 25, 2022, with most significant fluctuations in the SERP tracked around June 6. Google’s broad core rollouts are meant to make improvements to the ranking process for organic search. The idea is to make search results more useful and relevant for the end user. […]
Google held their annual marketing event last week. As always, it was a day full of excitement about what things are coming down the Google pipeline. To spare our audience from scouring through all the content available out there; I’m here to break down the things we found the most interesting as it relates to […]
New legislation continues to be created by governments looking to regulate the world’s tech giants. The European Union is one of the governing bodies looking to take on the challenge of enforcing policies to reduce the strength of tech companies like Google and Meta. In the last few years, they’ve crafted three major laws with […]
Read More… from EU Digital Services Act targets Advertising Algorithms
The battle against spam continues to increase every year. Google is continuously looking for ways to combat spam as it tries to keep its search results useful for customers with high-quality websites. Its 2021 Webspam and Ads Safety Report shows Google’s latest efforts to remove spam and publicly shares, for the first time, the name […]
Read More… from How Google’s SPAM Filters Are Making the Internet Better for Your Customers
