During the Google Marketing Live 2023 event, a few changes and new features were unveiled for advertisers on the Google Ads platform: Create campaigns with Google AI-driven chat With Google’s AI-powered chat feature you will be able to create campaigns from scratch with just a few text prompts. Search Generative Experience will incorporate ads They […]
In March, Google Ads announced that it will be moving away from importing last non-direct clicks from GA4 into Google Ads. Instead, it will be adopting a full cross-channel conversion credit import approach, leading to more accurate measurements and better optimization. What is Last Non-Direct Click Attribution? Before this update (which is expected to be […]
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Google Ads announced last month that automated Vehicle Ads are now available to Canadian Advertisers and will be expanding to more countries at a later date. This ad format was previously only available to U.S. advertisers after launching in March 2022. What Are Automated Vehicle Ads? If you don’t already know, Google’s Automated Vehicle Ads […]
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On April 21, 2023, Twitter announced that advertisers spending less than $1,000/month are now required to have a verified checkmark or subscribe to either Twitter Blue or Verified Organizations to continue running ads. The announcement also noted that advertisers spending $1000/month should already have gold checkmarks or will soon and can continue running their ads […]
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After unveiling Bing’s new AI-powered search engine in February of 2023, Microsoft is sharing how Bing Chat combines the power of ChatGPT and its Prometheus AI model. Microsoft’s Corporate Vice President, Jordi Ribas, recently published a post called Building the New Bing, which details how Bing Chat uses ChatGPT and Search with its Prometheus AI […]
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When your social media highlights your business’ strengths, it is worth its weight in gold. Although many businesses now know the importance of having a social media presence, many do not yet have an effective strategy in place to monitor and manage that presence. The fact is, it’s not enough to create a profile, fill […]
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In today’s world, data analytics plays a crucial role in driving business decisions and providing valuable insights to improve the customer experience and generate leads. As technology advances, analytic platforms are constantly seeking ways to address the changing landscape of digital marketing and privacy concerns. That’s one of the main reasons why Google created Google […]
Read More… from What We’ve Learned Migrating Universal Analytics Accounts to GA4
You’ve set up GA4 and migrated over the Goals and events you had in Universal Analytics. You’re ready to view your new events and conversions in GA4 and start building reports but you can’t locate your data. Where did it go? Maybe you can see some events but other information like parameters and dimensions are […]
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Most website owners who have a contact form on their website have at some point dealt with a steady stream of spam emails that clog up the inbox and bury the legitimate leads and contact form submissions. It can be extremely irritating and at times downright frustrating. Fortunately, there are many tools and plugins available […]
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Searching on the internet to find information about a restaurant, movie, the latest celebrity gossip, or global news story is an essential part of our daily lives. We use search engines to help us resolve arguments, learn new facts, and find new products. One thing is for sure, search engines are not stagnant. They are […]
Read More… from Why AI-Powered Search Results are the Next Big Thing for Marketers
Gone are the days of salespeople calling your home phone trying to sell their latest product. Though this still happens (thanks, telemarketers), it’s not nearly as effective as it was before the days of the internet. With inbound marketing and Search Engine Optimization, cold calling is dead. With the evolving customer, what was once widely […]
To better optimize your site for Google search, you first need to understand how Google thinks. In November 2022, Google published a new document titled, “A Guide to Google’s Search Ranking System”, which breaks down the more notable ranking systems that Google’s algorithm currently uses as well as the systems that have been retired. In-Use […]