The December update marks the first major update to Google’s Helpful Content algorithm, which launched in August of last year. To refresh your memory, Google’s helpful content system rewards content that has the intent to inform the user as opposed to content written to simply rank well on a search engine. The launch in August […]
Read More… from December Saw the Roll-out of Google Helpful Content’s Latest Update
For a second time in the last six months, Google has updated its search quality rating guidelines. What was once known as E-A-T is now E-E-A-T, adding “experience” to the already existing “expertise”, “authoritativeness”, and “trustworthiness”. What Does “Experience” Add? The new ‘E’ adds another level to Google’s quality rater guidelines. Raters are looking for […]
Read More… from Google Adds an ‘E’ to its E-E-A-T Quality Guidelines
While the real world returned to more normal operations in 2022, the media giants took every opportunity to catch up on the past few years, resulting in a very tumultuous year in search AND digital advertising. While many of our clients had great performance in 2022 (thanks of course to solid digital positioning), we also […]
Read More… from Digital Marketing Trends We’re Watching in 2023
Since its launch in 2018, Google Discover has seen millions of people discover content from around the web that is based on your interests. Each person’s Google Discover feed is unique and personalized to their preferences. Having content featured on Google Discover can lead to increased traffic, more leads, and more money for your business. […]
The countdown is on for the day Universal Analytics sunsets and Google Analytics 4 becomes a website’s main source of analytical data. And while Google Analytics 4 (GA4) is a brand-new platform, not everything is unfamiliar to someone experienced in Google Analytics. Some metrics are very different than what you’re used to. Going into GA4 […]
Read More… from Comparing Metrics in Universal Analytics to GA4
The answer is yes and no. You’ve probably seen it on the front page already with the headline ‘Google Analytics Illegal in Europe’ and the headline can be tricky to decipher. This is because of data protection rules that from the General Data Protection Regulation (GDPR) that have been set in place by the European […]
It’s no secret that midweek bookings pose a significant challenge for hoteliers. However, there are strategies that you can implement to increase visibility and reach more potential guests. In this blog, we’ll provide some useful tips to help you overcome the midweek hurdle. 1. Understand the Midweek Market In order to increase your midweek bookings, […]
Google’s Data Studio has been rebranded as Looker Studio, marking the beginning of a unification of all of Google’s business intelligence products. Google’s ultimate goal is to house their business intelligence tools under one Looker Studio brand. Google has also announced a paid “Pro” version of Looker Studio, aptly named “Looker Studio Pro”. This paid […]
Read More… from Google Rebrands Data Studio to Looker Studio
As you’ll recall, back in September, we wrote a piece on Google’s response to the growing restrictions against the use of 3rd party data. Their new API, known as FLEDGE, was designed to use interest groups to display ads to relevant users, without the use of 3rd party data. We are now 4 months into […]
Halloween Movie Quotes for Digital Marketers It’s that time of year again! This year we’ve put our spooky minds together to rewrite some of our favourite Halloween movie taglines…with a digital marketing twist, of course. IT (2017) “We all bounce down here. You’ll bounce too!” What non-digital marketers may not know, is that bounces (users […]
Read More… from Halloween Movie Quotes for Digital Marketers
Economic Cycles and your PPC Advertising As we’ve all faced a rise in pricing in our supermarkets and restaurants, we have also noticed an increase in pricing in the world of digital advertising. Fortunately, there are some solutions that can help reduce the impact of our current state of inflation and the looming recession. Every […]
Read More… from How your PPC Strategy can Survive Inflation & Prepare for a Recession
We are proud to announce that Foundery(formerly Ontario SEO) has been named one of London’s Best Places to Work 2022! The award spotlights London businesses whose employees consistently rank them as exceptional in areas such as leadership, collaborative culture, personal engagement, and employee satisfaction. We have been honoured with this award in the Small Business […]
Read More… from Foundery Named One of London’s Best Places to Work 2022
