As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major players in the digital realm, have emerged as central figures in shaping modern political advertising. In this blog, we’ll go over the latest changes to […]
Digital advertising platforms are constantly making updates in response to changes in user behaviour and legislation. Google Ads, Meta, and X (Twitter) are no exception. In this blog, we break down all of the latest updates that advertisers should know. 1. X Partners with the Google Display Network X has made the strategic decision to […]
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Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this appears to be a positive indicator for the search ad industry. In this blog, we’ll go over the ad revenue trends from Q3 and explain […]
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Imagine a world where breaking news updates and trending stories no longer fill your online feed – a reality that has unfolded right here in Canada. The absence of news on Google and Meta platforms has cast a spotlight on the consequences of Bill C-18, Canada’s Online News Act. In this article, we explore the […]
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On August 24, 2023, Google announced its plans to comply with the EU’s Digital Services Act (DSA) and its ongoing efforts to provide greater transparency regarding the delivery of targeted ads to users within the EU. In this blog, we’ll go over the key takeaways from that announcement and what it means for advertisers. About […]
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On August 22, 2023, TikTok announced the launch of Search Ads Toggle, a new feature on TikTok ads that allows advertisers to serve ads in TikTok’s search results. In this blog, we’ll go over what exactly these ads are, how they work, and what they look like. What Is Search Ads Toggle? Search Ads Toggle […]
This October, Google Ads is set to release its AI-driven Demand Gen campaigns to all advertisers. This new campaign type will be replacing Discovery Ads (first introduced in 2019) and all Discovery campaigns will be automatically upgraded to Demand Gen by early 2024. What is Demand Gen Beta? Demand Gen campaigns combine image and video […]
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Google Analytics has long been a trusted tool for tracking and analyzing user behaviour on websites. However, significant changes have occurred in recent years, leading the introduction of Google Analytics 4 (GA4) and the decision to shut down Universal Analytics (UA). Almost 2 months after the migration to GA4, Google started sending messages to analytics […]
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On July 5th, 2023, Meta launched a new text-based app called Threads. Following the launch, Threads received millions of downloads. More recently, user engagement has declined which has marketers wondering whether the app will be a valuable tool for their social media marketing strategy. The answer to that question depends on whether your business’ target […]
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In a series of Twitter changes, the platform has created a significant stir in the social media industry. From changing its image to reducing its search presence, and a tense rivalry with Meta’s “Threads”, Twitter is navigating a pivotal period in its history. Rebranding and the “X” Revolution The iconic blue bird that has long […]
Read More… from Twitter Rebrands to X and the Rivalry with Meta Grows
Data-Sharing Agreement Between the EU and US is Good News for Google Product Users The European Commission has approved an agreement with the US that allows for easier legal transfer of personal data between the two regions, benefiting tech giants like Meta and Google. The pact addresses concerns about US intelligence agencies accessing European data, […]
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The future of the Google Ads business has never been more uncertain in Europe. Recently, Google was accused of violating antitrust laws by the European Commission. This case adds to a series of similar cases that have been brought against Google, all of which question the fundamental business model of the internet giant. What Happened? […]
Read More… from Unpacking the EU’s Antitrust Violations Against Google Ads