Google has introduced a new feature called, Tracking Protection that automatically limits third party cookies in Chrome. On January 4, 2024, this new protection was rolled out to 1% of Chrome users worldwide. If you are one of the people that has been affected by it, you will get a notification when you open Chrome […]
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Good news for marketers and business owners; you can now create and use Google Analytics 4 (GA4) audiences directly in Google Ads. Using the Audience Manager feature and during the campaign creation process, you can now build GA4 predictive audiences for better ad targeting without leaving the Google Ads platform. Additionally, GA4 has added new […]
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Google is shutting down websites created using their Business Profiles in March. Users visiting the websites will be redirected to the Business Profile of the organization until June 10, 2024. Anyone trying to go to the website after that will see an error, “page not found”, according to Google. In order to maintain an online […]
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Meta is introducing new tools on Facebook and Instagram to help businesses generate more effective leads. The goal is to enhance campaign performance and benefit marketers by saving their time and money with the help of new lead generation ad tools, AI (Artificial Intelligence) features, and CRM partnerships. Following are the new features from Meta: […]
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Google has recently unveiled new social-like features and enhanced personalization for its search engine. As digital marketers, it is crucial to understand the implications of these changes and how they may affect our future strategies. Google’s success as a search engine can be partly attributed to its ability to deliver personalized results. Since 2004, Google […]
Starting in November, Meta is introducing ad-free subscriptions for Facebook and Instagram in the European Union (EU), European Economic Area (EEA) and Switzerland. Users have the option to choose between using the platforms with personalized ads or paying a fee to not see sponsored posts at all. Ad-Free Subscription Costs for Facebook and Instagram The […]
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In September, Google rolled out its latest updates focused on Expertise, Experience, Authoritativeness and Trustworthiness (EEAT). This update to ranking algorithms rolled out gradually over the course of two weeks and is being called the “September 2023 Helpful Content Update”. This is the third such update to roll out in the past 18 months and […]
Read More… from A Marketer’s Guide to Navigating the September Helpful Content Update
Probably, yes. Google has begun sunsetting many commonly used data attribution models in Google Analytics. Starting in May 2023, Google began phasing out the following attribution types from Google Ads and Google Analytics: This leaves two remaining data attribution models: data-driven (which Google recommends) and last-click. If you were using any a model that has […]
Google is currently facing legal scrutiny over accusations of employing deceptive strategies to maintain its position as the world’s foremost search engine. The U.S. Justice Department contends that Google’s actions have damaged the competitive landscape of search, and its deliberate tactics have also negatively affected other advertising platforms and advertisers. In this blog, we’ll go […]
As the political landscape gears up for the upcoming US presidential election, significant discourse has unfolded regarding advertising on prominent platforms. X (formerly known as Twitter) and Google, two major players in the digital realm, have emerged as central figures in shaping modern political advertising. In this blog, we’ll go over the latest changes to […]
Digital advertising platforms are constantly making updates in response to changes in user behaviour and legislation. Google Ads, Meta, and X (Twitter) are no exception. In this blog, we break down all of the latest updates that advertisers should know. 1. X Partners with the Google Display Network X has made the strategic decision to […]
Read More… from Must-Know Digital Advertising Updates for Fall 2023
Google, Microsoft, LinkedIn, and Meta have all reported increases in advertising revenue, suggesting that ad spend will continue to grow as we enter the holiday season in Q4. Overall, this appears to be a positive indicator for the search ad industry. In this blog, we’ll go over the ad revenue trends from Q3 and explain […]
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