ben, Author at Foundery Digital Marketing Group

Create more relevant web content with Entity-Based SEO

Posted on August 29, 2024 (June 10, 2025)

The approaches needed to succeed in search engine optimization (SEO) are constantly changing, requiring businesses to use innovative strategies, and move beyond the “traditional” SEO approach of simply using keywords and keyword synonyms. By moving away from keywords and taking an entity-based approach to content marketing, we can provide more relevant content to Google, LLM […]

Exploring the Latest Citations, Links, and More in Google AI Overviews

Posted on August 15, 2024 (December 17, 2024)

Google has announced exciting updates for its AI Overviews, including enhanced citations and links to sources. The company is rolling out these features in the UK, India, Japan, Indonesia, Mexico, and Brazil, while further expanding its Search Labs capabilities. These changes mark a step forward in how users interact with information online, providing greater access […]

Court Rules Google Search Practices Violate Antitrust Laws

Posted on August 13, 2024 (October 1, 2024)

A federal judge ruled that Google broke antitrust laws by creating an illegal monopoly in the search and search advertising markets. This includes paying about $20 billion each year to be the default search engine on iPhones. Why This Is Important This ruling is a major step in the government’s ongoing effort to address monopolistic […]

Google Shifts from Smart Campaigns to Performance Max

Posted on August 7, 2024 (December 17, 2024)

Google is officially discontinuing Smart Campaigns and integrating their features into Performance Max, marking a big shift toward AI-driven, cross-platform advertising solutions. This change not only affects how advertisers manage their campaigns but also emphasizes the growing importance of using advanced technology in digital marketing. As businesses adapt to this new landscape, understanding the features […]

Google Drops Plan to End Third-Party Cookies in Chrome

Posted on July 30, 2024 (August 20, 2024)

Google recently announced that it will not continue its original plan to phase out third-party cookies in Chrome. Instead, Google is turning to a new approach that aims to give users greater control over their web browsing privacy. This decision marks a big change and gives some relief to advertisers, which have been worried about […]

Foundery Wins Top Social Media Marketing Firm Award 2024

Posted on July 29, 2024 (November 22, 2024)

Founded in 2005, Ontario SEO has built a well-established reputation for creating digital marketing strategies tailored specifically for each client across Canada, USA, Mexico, the Caribbean, and the EU. Now rebranded as Foundery, our mission remains the same: to help your business thrive in the digital landscape. We’re excited to announce that our dedication to […]

How to Create Helpful, People-First Content That Ranks High on Google

Posted on July 25, 2024 (August 20, 2024)

In today’s digital landscape, creating high-quality content that suits users and search engines is essential. Even while you try your best, you might find that your work isn’t performing as expected. This blog explores why your content might not be ranking in a Google search and provides tips to create people-first content that ranks high […]

Ontario SEO is Now Foundery Digital Marketing Group

Posted on July 23, 2024 (December 19, 2024)

Ontario SEO is proud to announce our rebranding to Foundery Digital Marketing Group. Since 2005, we have built a reputation for providing top-tier SEO and digital advertising services to help growth-minded businesses achieve their online goals. Rebranding to Foundery better reflects our commitment to providing clients with a comprehensive suite of digital marketing services that […]

Maximizing ROI with Google Ads in 2024

Posted on July 18, 2024 (October 3, 2024)

The competition for online search visibility is bigger than ever in 2024. While SEO is key for long-term website visibility, Google Ads can put your brand directly in front of potential customers actively searching for solutions you offer, quickly. Let’s explore how using AI and machine learning can create highly targeted ad campaigns with Google […]

Google Introduces Google TV Advertising Network

Posted on July 16, 2024 (August 20, 2024)

Google has recently introduced its new Google TV advertising network, expanding opportunities for advertisers to reach audiences on connected TV platforms. This network is now available for U.S. campaigns through Google Ads and Google Display & Video 360. Expanding Connected TV Options The Google TV network marks a large step in Google’s efforts to expand […]

Website Lessons from Working an All-You-Can-Eat Buffet

Posted on July 16, 2024 (June 13, 2024)

While a career in website design might not be the first thing that comes to mind when thinking of an all-you-can-eat buffet, the experience offers a surprising amount of transferable knowledge. Both buffets and websites aim to deliver a satisfying experience that compels users to return for more. Planning is important. So, don’t put the […]

Google Ads Now Sets Broad Match as the Default Option for New Search Campaigns

Posted on July 11, 2024 (August 20, 2024)

Google Ads now has broad match as the default setting for new Search campaigns changing from their previous default of having it turned off. This significant change could have major implications for campaign performance and budget spend, especially if advertisers do not pay close attention. Here are some important details to keep in mind about […]

Author: ben

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