I’m going to a wedding in Cuba this week and since I didn’t book my resort, I have no idea what to expect. So like any normal person, I’ve been compulsively reading online reviews on Google and Trip Advisor to prepare myself. And what I’ve gathered from my diligent review-reading is one main thing: this […]
Read More… from Online Reviews: How Much Do They Actually Matter?
While driving to work today I was thinking about something Erica Ehm said – well, something her dad said to her after a breakup: “Why do you want to be with a guy who doesn’t get you?” Which made me wonder: “Why are so many businesses working with an SEO company that doesn’t get them?” […]
Read More… from Why work with an SEO company that doesn’t get you?
When was the last time you whipped out your smartphone or tablet to dig a little deeper into an advertisement you saw? How about some guidance for your latest DIY project, or clarification for a presentation or report? Like the majority of consumers, it was probably today (or yesterday). We all do this frequently – […]
Read More… from Why you need to know about “want-to-know” micro-moments
The (micro) moment is everything. From the printing press to the smartphone, technology continually changes the way brands are capable of presenting themselves – and the ways customers choose to interact with them. Just a century ago even the largest retailers in the world relied, for the most part, on their annual or seasonal catalogues […]
We’re proud to share one of our latest partnerships with you. We’ve partnered up with London’s Old East Village to help create the OEV Community Exchange and helped spearhead this program along with other members of the OEV. This program connects members of the OEV with certain skills and abilities with other members in an […]
Read More… from Foundery partnering up with London’s OEV in new project
At Ontario SEO we’ve known for a long time that mobile was going to change search engine results. With Google’s Mobile-Friendly Algorithm Update set for April 21, this is just one of the many steps that is going to change search results for people using desktop vs. mobile devices. The most recent change that Google has made […]
Read More… from Google improves the way URLs look in mobile search results
There has been a significant shake-up in Google results for search terms with local intent, something that is likely to have an effect on local businesses that rely on the search results for new business. Where there were previously 7 results in the local business listings there are now only three. Those businesses that were […]
It’s been hard to ignore the growing importance of video in today’s online world. With the extreme popularity of YouTube, the increasing use of video Twitter cards and Facebook’s recent emphasis on video, businesses can’t afford to miss out on this huge market space. Most marketers who have jumped on the video train have one […]
On February 26, 2015 Google formally announced an important change that will affect how your business appears in Google mobile search engine rankings. Some internet marketing experts are calling this “mobilegeddon”, as they expect this update will negatively affect a significant number of websites. Starting April 21, we will be expanding our use of mobile-friendliness […]
Read More… from Are you Ready for Google’s Mobile-Friendly Algorithm Updates on April 21st?
We’re so excited! In case you haven’t heard, Ontario SEO was named the winner of the London Consumer Choice Award for Web Search Engine Optimization for 2015. This category recognizes businesses who go above and beyond in providing customers with web services designed to increase business and generate leads online. Ontario SEO is a digital […]
Read More… from Foundery Wins 2015 London Consumer Choice Award
I was recently asked by a friend at a party how I gather all this exciting internet data I am always carrying on about. Excited I had finally engaged someone in this topic, I launched into an explanation of how Google uses tracking cookies to gather user data. He stared at me blank faced and […]
Looking at websites and interacting with business owners all day, I have developed a few pet peeves. Some of these pet peeves may be based in my knowledge of search engine best practices, but I think many of them stem from how certain things look to website visitors and existing and potential clients. Here they […]