Which One is Better and Why? Automated bidding is nothing new in the pay-per-click advertising world and the debate for manual vs automated bidding has been right there with It. Google is continuously claiming these strategies are the way of the future. As Google is expanding their list of automated bidding strategy options, we can […]
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We hear time and time again that organic traffic is not qualified traffic, or that only branded organic search queries will result in leads or sales. The statement “organic traffic does not result in leads” is completely false. You have to be strategic and optimize for the right keywords to connect with your customers on […]
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It’s Halloween, so you know we had to put our heads together and come up with some crafty Halloween memes that speak to both our love of Halloween and digital marketing. Just because we’re 6 feet deep in dashboards and spreadsheets every day doesn’t mean we can’t flex our creative muscles. Halloween at Ontario SEO […]
It is time to address a question that we get asked fairly frequently which is “why doesn’t my website rank? ”or “Why am I not visible for my search keywords”? Usually, these questions come with a bit of a backstory as well such as: “I got an email, I was promised SEO for $250, they […]
As the web developer at Ontario SEO, I am responsible for the ongoing site maintenance for dozens of websites and making sure that they are performing as well as they can in terms of site speed. Most of these are WordPress websites, and if there is a common thread that I’ve found while optimizing for page speed, it’s that certain plugins and themes that come with a ton of features out of the box can negatively impact the […]
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Last week, I touched on the misconception that marketing agencies are simply just a vendor to your business providing a service. We prefer to look at it as a partnership. In a partnership, two groups need to work together to find the best possible solutions in order to be successful. So, although your marketing agency […]
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In our first episode of SEO On The Rocks, we dive deeper into Google Ads recommendations and why they may not always be in your best interest to implement. Why You Shouldn’t Always Trust Google Ads Recommendations Let’s talk about the Google Ads optimization score, the recommendations tab and how Google’s recommendations shouldn’t always be […]
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It is no secret that our daily lives have changed since the impact of COVID-19 has been felt globally. The way we work and live has changed, and with that, so has digital marketing and the way we approach business. Search engine optimization is something our clients rely on so that their business can be found when someone needs it. […]
Read More… from Google Has Changed Since COVID-19 – So Should You
We are working from home, but our team is always available to assist our valued clients. During this time, it is essential to develop online messaging to inform the public of any updates, precautions, safety measures, and / or closures in relation to your business. Our recommendations for staying connected with your customers online through […]
We’re all at least a little familiar with the Google Search Engine results page (SERP). It’s almost impossible not to stumble upon the search tool when looking for the weather, new shoes, or flight prices for your next vacation. At Ontario SEO, we’re navigating Google day in and day out, so we know our way […]
The month of love is upon us. To celebrate Valentine’s day like the true digital marketing nerds that we are, we once again created some good old-fashioned valentine cards that speak to our love of SEO, SEM and all things digital marketing. Is your special someone an SEO specialist, developer, content professional, a paid or organic […]
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Success means more than your bottom line. When it comes to running our business, putting our people first has paid off in more ways than one. Going above and beyond when it comes to our staff’s career advancement, work-life balance, compensation, and culture has made a huge difference in our business growth and success. We […]
Read More… from Foundery Named One of London’s Best Places To Work