Our team tuned into the annual Google Marketing Livestream to keep up to date on Google’s latest announcements and hints on what to expect for advertisers on the Google ecosystem in the coming months. Here are some highlights from the event: A New Era of Privacy in Digital Marketing The Google Marketing Livestream is always […]
Nothing lasts forever, and that’s especially true in the digital marketing world! Recently, Apple announced some major changes with their iOS 14 operating system that impact how Facebook receives and processes data about users on Apple devices. If you’re running Facebook or Instagram ads, you’ll want to understand how these updates may impact your ad […]
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Google Ads users were surprised – well, maybe just startled – to receive an email on Thursday, February 4th, announcing some pretty significant changes to Google Ads match types. If you’re using Google Ads to drive traffic and leads or sales, you’ll definitely want to understand how these changes impact your account. What are keyword […]
By now, it is no secret that we love a good play on words and digital marketing…so why not marry the two? When the month of love rolls around, we show our love for all things digital marketing with valentines for digital marketers. If you are obsessed with SEO and Digital Marketing like we are, only the best Valentines will do. Indulge in our valentines and send them to anyone […]
Welcome to our annual post on what we expect in digital marketing this year. 2020 was a whirlwind of change for most businesses, and most predictions and projections got tossed right out the window after February. While 2021 is shaping up to be just as unwieldy, hope is on the horizon. Predicting what will happen […]
In a previous blog, we covered black hat SEO and its implications on a website’s ranking and SEO value. If you’ve read that blog, congratulations – you now know what not to do as you develop your SEO strategy. At Ontario SEO, we work with Google to provide exceptional user experience and value to users […]
Looking back on 15 years at Foundery I was surprised when LinkedIn informed me I have been working at Ontario SEO for 15 years. This lead me to reflect on my time with our ever evolving company. In 2005 I co-founded Ontario SEO with my partner Wayne, and have been working as a Director there […]
The world of SEO is changing with a shift in focus from singular keywords to content topics. As the search engines utilize more advanced machine learning technologies, we as digital marketers are challenged to update our strategies and tactics. Google has been working towards creating a better experience for the searcher, and as a result, […]
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Visibility in search results is vital for any business to be found by potential customers, but SEO is not simply adding as many keywords as possible to your website and hoping for the best. There is a right way and a wrong way to SEO, and if you’ve ever seen a website with spammy, keyword-stuffed […]
Recently I read an interesting article about how search engine algorithms use various signals to detect when new queries have become popular, and how the search results can quickly change in response. This article got me thinking about how we could ensure our clients are well-poised to take advantage of improvements to this algorithm. If […]
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2020 has put a whole new spin on “home for the holidays”. With people being instructed to stay safely nestled in their homes this winter, there are more than just visions of sugar plums dancing through their heads. People are creating lists for their holiday shopping and they are turning online to find the items they […]
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Which One is Better and Why? Automated bidding is nothing new in the pay-per-click advertising world and the debate for manual vs automated bidding has been right there with It. Google is continuously claiming these strategies are the way of the future. As Google is expanding their list of automated bidding strategy options, we can […]
Read More… from Manual Vs Automated Bidding Strategies on Google Ads