Google has recently introduced its new Google TV advertising network, expanding opportunities for advertisers to reach audiences on connected TV platforms. This network is now available for U.S. campaigns through Google Ads and Google Display & Video 360.
Expanding Connected TV Options
The Google TV network marks a large step in Google’s efforts to expand its connected TV advertising options. Advertisers can now access this network on over 20 million monthly active Google TV and Android TV OS devices. This expansion shows the growing trend of connected TV viewing, with more and more users watching YouTube on their TV screens each month.
Targeting and Ad Formats
With the Google TV network, advertisers can engage with an expanding audience through targeted, in-stream video ads. The network provides access to more than 125 free channels, including live sports, shows, and movies. Advertisers can use non-skippable ads and 6-second bumper ad formats, with more ad formats expected in the future.
Enhanced Ad Tech and Integration
The Google TV network provides advanced advertising technology and premium inventory. Integrated YouTube buys further adds to the advertising capabilities, letting advertisers future-proof their TV strategy by establishing an early presence in a fast-growing space.
Rising Ad-Supported Streaming Viewership
A large portion of U.S. households is increasingly engaging with ad-supported streaming channels, spending over 75 minutes each day on free channels available on Google TV. This shift highlights the growing relevance of connected TV advertising as viewers transition from traditional TV to streaming platforms.
Purchasing Inventory
Advertisers can purchase inventory on the Google TV network through Google Ads, Display & Video 360, and YouTube reservations. This flexibility lets advertisers seamlessly integrate their campaigns across various Google platforms.
How Foundery Can Help
As connected TV advertising continues to evolve, partnering with a knowledgeable digital marketing group is important to leverage these new opportunities effectively. At Foundery, we can help you make the most of the Google TV network. Our team offers expertise in campaign setup, targeting strategies, and optimization to ensure your ads reach the right audience and deliver maximum impact.
Whether you’re new to connected TV advertising or looking to enhance your current strategy, Foundery is here to guide you through the process and drive results.
Harness the power of the Google TV network and elevate your advertising efforts.
