Wayne Atkinson is the Chief Marketing Strategist and CEO of Foundery Digital Marketing Group. He helps organizations modernize their search strategy for the age of AI, with a focus on GEO, modern SEO, and intent-driven digital strategy.
With two decades of experience in digital marketing, Wayne works at the intersection of search visibility, content strategy, and business growth. His work is grounded in a clear belief: websites should not simply be optimized to appear in search engines or AI-generated answers. They should be built to address real user intent, answer meaningful questions, and support the jobs people are actually trying to get done.
Wayne’s approach to GEO and AI search is deliberately user-first. Rather than treating optimization as a technical layer added after the fact, he focuses on helping organizations create content and site structures that are genuinely useful, clear, and trustworthy. That means understanding the questions behind the query, aligning pages to real decision-making needs, and ensuring that websites are easier for both people and AI systems to interpret, synthesize, and cite.
At Foundery, Wayne works closely with clients and internal specialists to develop strategies that connect proven marketing principles with the realities of modern search. The result is a more resilient approach to visibility, one that supports traditional SEO performance while also preparing brands to compete in AI-mediated search environments.
