Search Engine Optimization
Dominate search,
drive growth
Reach prospects at every stage of the customer journey with
an always-on SEO strategy.
Search engine optimization (SEO) is pivotal for ensuring your brand’s visibility and enduring relevance to potential customers. A well-executed SEO strategy doesn’t just bring traffic; it delivers tangible business growth.
By optimizing your online presence, we position your brand prominently in the search results, outpacing your competitors at every touchpoint. Be found when your prospects search for the services you provide, and ensure a steady flow of relevant traffic that generates the leads that fuel your business growth.
In today’s competitive environment, achieving a positive ROI from paid advertising is an uphill battle. However, with a well executed SEO program, your brand can establish a prominent digital presence that works to drive consistent growth year after year.
on a search engine
– BrightEdge
– Search Engine Journal
– UpCity
SEO Services
From one-time technical SEO projects and audits to ongoing retainers and consulting, our SEO solutions are fully customizable to meet your organization’s needs.
SEO Strategy
Solve any SEO problem with a multi-pronged approach customized to the unique needs of your business.
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Content Marketing
Engage your audience with powerful content marketing that amplifies your brand and generates results.
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Technical SEO
Stay ahead of evolving search algorithms with a technical SEO approach that ensures you site can always be found.
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Local SEO
Stand out in local searches and bring more customers to your door with our proven SEO strategies.
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How We Deliver Results
Understanding
We start by learning about you, your business, your customers, and your goals. New clients are paired with a dedicated Account Manager and Digital Manager who will keep you up to date on project progress and answer any questions you might have.
Research
Getting to the top of the search results means that someone else must give up that spot. We’ll conduct competitor research, content audits, and keyword research to identify weaknesses and gaps in the market that will generate the best return on investment for your business.
Strategy
Once we understand your unique landscape, we take all of our research and consolidate it into an actionable SEO strategy that ensures that you’re present throughout the entire customer journey, from brand discovery and consideration to the point of sale and beyond.
Implementation
After you have approved your SEO strategy, our in-house SEO and web development specialists prioritize and implement the tactics. We carefully monitor and measure the results of these changes to ensure they deliver positive outcomes before moving on to the next phase.
Growth
SEO is not a one-time effort. Each month, we report back to you on the success of our SEO efforts while using the data and insights to continually adjust the focus of your SEO program. Our cross-functional teams meet quarterly to explore new growth opportunities for your specific project. As your full-service digital partner, we can expertly integrate and align your SEO program with your paid media, social media, email and offline marketing efforts.
Our SEO Principles
Align
All of our projects start with gaining a deep understanding of your business, your audience needs, and the market landscape. Our successful approach to SEO is built on a foundation of precise alignment with your business objectives that addresses your short-term goals and your long-term marketing needs.
Scale
Our SEO process involves meticulous execution and constant refinement based on user data and market insights. As you begin to see tangible business results, we integrate and expand our efforts to scale your online footprint and maximize your organic market reach.
Grow
We continuously assess the effectiveness of your search strategy, making data-driven adjustments to optimize performance and maximize ROI. This ongoing refinement leads to sustained growth, helping you to not only meet but exceed your marketing objectives, ensuring your business thrives in an ever-evolving digital landscape.
I cannot recommend Foundery enough! Since partnering with them, our website’s traffic has significantly increased, and we’ve seen a remarkable boost in our online presence. Their expertise in optimizing our content for search engines has led to higher rankings and more visibility, which has translated into more leads and conversions for our business. Their team is professional, knowledgeable, and always ready to go the extra mile to ensure our success. We’re thrilled with the results and look forward to continuing this fruitful partnership!
– Dave W, Davidoff Roofing
Why choose Foundery?
A luxury boutique hotel chain saw their website revenue improve over 4x since 2015, with annual growth averaging 25% after partnering with us on a multichannel project.
A client in the health and safety industry experienced remarkable growth in organic traffic with recent years averaging 2.5x annual growth.
A leading tour company in Mexico partnered with us to enhance organic visibility and transactions, resulting in a 75% increase in organic traffic, a 24% boost in conversion rate, and an 84% rise in website revenue.
Dominate search and drive growth with Foundery
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FAQ
SEO stands for Search Engine Optimization, which refers to a practice of optimizing websites to rank higher on the search results page (SERP) on search engines like Google and Bing. This practice can involve many different elements including optimizing on-page content, obtaining links from high-authority websites, making technical fixes to improve user experience, and much more. Despite its name, SEO is not only about search engines, it’s also an important practice for the humans visiting your site who want to see content that’s relevant to their searches.
Put simply: if you are a business that wants to be found online, you need SEO. 93% of consumers use search engines to find businesses and if you’re not showing up in those searches, your customers are likely going to find your competitors instead.
SEO is constantly evolving and changing, so staying in the top of the SERP is also an ongoing process, not a one-and-done project. Despite its name, SEO is not only about search engines, it’s also an important practice for the humans visiting your site who want to see content that’s relevant to their searches.
Yes, there is. While SEO & PPC often have similar goals of bringing more traffic and driving more leads to websites, it’s important to understand that they are two very different marketing channels:
PPC (or Pay Per Click advertising) is a channel that aims to bring paid traffic to a site through clickable ads deployed on ad platforms like Google Ads, Microsoft Ads and Meta Ads.
SEO, on the other hand, is a channel that aims to bring (unpaid) organic traffic to a website by being the most visible and relevant listing in the search engine results.
Each bring their own unique benefits. Leveraging multiple channels can generate amazing results for businesses who integrate both.
SEO ensures your business is visible on one of the most popular digital marketing channels customers can be found on: search engines. Good SEO means that you will show up at the exact moment your customers are searching for your products/services and when they are looking to find solutions to their pain points. SEO is also an important practice in digital marketing because it’s focused on providing the best website user experience possible, which benefits not only customers from organic search but customers from other marketing channels as well.
When paired together, SEO and Google Ads can be powerful digital marketing tools. Since SEO takes longer to see results, Google Ads can be used to ensure your business is showing up in the top positions for keywords that you are not ranking very high for yet organically. Google ads can also be a great way to test customer behaviour for particular keywords and copy, which can then be leveraged for your SEO strategies.
Search Engine Optimization and Search Engine Marketing are both powerful digital marketing channels. When it comes to deciding which is best for your business, it really depends. Ideally, we recommend investing in both, because leveraging both channels can drive great results.
However, if your business does not have enough resources to invest in both, you’ll need to choose a channel that best aligns with your needs. For example, if you would like to start generating leads right away, SEM may be the best course of action as SEO can take some time before you start seeing results. However, if you’re looking for a more long-term, high-value strategy with results that won’t be limited by budget, SEO is the way to go.
SEO increases sales by:
Improving rankings on the search engine results page (SERP), which can drive more qualified organic traffic, leads, sales to your site
Its ability to refine targeting for queries that have the highest purchase-intent
Ensuring your business shows up in the SERP at every stage of the purchase funnel
Creating the best on-page user experience possible, which makes users more likely to convert
The main goal of SEO is to drive website traffic and then turn that traffic into leads. How? SEO is focused on improving rankings on the search engine results page (SERP) for queries that are relevant to your business. The higher your rankings, the more likely a user will click on your listing. A recent study found that the first result has an average CTR of 43% in the SERP, while the 10th position (which is still on the first page), was found to have an average CTR of just 3%. To obtain better rankings and therefore increase website traffic, you’ll need a robust SEO strategy that utilizes a multitude of tactics including keyword research and mapping, on-page content optimization, backlinks, technical SEO, and much more.
