Masterclass Prompts

Practical prompts to uncover competitors, define buyers, and sharpen your market position.

Foundery Masterclass

Competitor Research​

What do you know about [competitor]? Besides their website, where did you get this information?​

Search like your actual customer to evaluate where you stand vs the competitors

I’m a [job title] looking for [service provider]. We need [specific service or solution] that can [requirementsand specs]. Our goal is [problem to be solved]. Whooffers these services products with [key decisioncriteria]? Present the output as a table with each supplieras a row. Include [your brand] in the mix. Format theresponse as a 4-column table: Provider, Summary,Strengths, Weaknesses.​

Client Persona​

Create a detailed persona for a [job title] working in [industry/company size/geography] who is responsible for [roles/skills/responsibility]. This individual is facing challenges with [specific challenge/problem/task] and is actively seeking [product/service] to address these issues. ​

  • What are their hopes and goals in solving this problem? ​
  • What are their fears and concerns about finding the right solution? ​
  • What are the emotional triggers that would prompt them to take action or make a decision? ​
  • What are the key decision criteria they consider when evaluating potential partners or vendors?​

Your brand vs competitors​

Analyze how your training data portrays each brand in this list. Summarize perceived strengths and weaknesses based on reputation patterns, known capabilities, and common comparisons. Do not invent information. Keep every point brief and factual. ​
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Your output must be a table with the following:​

  • One row for each brand​
  • A “Pros / Strengths” column (7 short bullets)​
  • A “Cons / Weaknesses” column (7 short bullets)​

After the table, add a short section titled “Patterns That Influence AI Recommendations” that explains three things: What tends to raise a brand’s standing, what tends to lower it and the traits the model often favors when suggesting providers.​

​Our brand: [Insert your brand]​
Competitor brands: [3-5 competitors]

Insights on AI, Search, and Visibility