Foundery’s Kim Atkinson Featured in London Inc.’s “The Faces of Women-Led Business”

A Business Built on Strategy and Growth

Foundery was founded with a clear mission: to help businesses grow through integrated marketing strategies. By blending data-driven insights with strategic execution, Foundery empowers brands to increase visibility, generate leads, and drive long-term success. 

Kim’s path to entrepreneurship wasn’t a single leap but a natural evolution. With a background spanning public relations, communications, HR, and consulting, she found herself uniquely equipped to build and lead a business. “When you align your expertise with your passions, success follows,” she shares. 

Overcoming Challenges and Embracing Growth

Like any entrepreneur, Kim has faced challenges—one of the biggest being navigating team dynamics while scaling the business. “Hiring, onboarding large clients, and expanding operations all come with growing pains,” she explains. “The key is foresight, adaptability, and strong leadership.” 

Another important shift in her mindset was recognizing that she isn’t a “female entrepreneur”—she’s simply an entrepreneur. “Confidence and delivering value are what truly matter,” she says. This perspective has allowed her to step into every room as an equal, making her voice heard without hesitation. 

The Power of Strong Company Culture

For Kim, a thriving business isn’t just about results—it’s about people. Foundery prioritizes company culture by fostering a supportive, flexible, and collaborative environment. From celebrating milestones to embracing hybrid work options, the team is built on trust and respect. “A strong workplace culture isn’t just nice to have; it’s essential for long-term success,” Kim emphasizes. 

Staying ahead in the fast-moving digital landscape also requires a commitment to continuous learning. Kim and her team regularly share industry insights, hold strategy discussions, and look beyond their field for fresh ideas. This proactive approach keeps Foundery innovative and competitive. 

Redefining Success and Work-Life Balance

Over time, Kim’s definition of success has evolved. While client success remains a top priority, she also values building a cohesive team and fostering long-term professional relationships. “It’s about creating an environment where people feel fulfilled and can use their talents to the fullest,” she says. 

Balancing ambition with well-being is another ongoing journey. Kim prioritizes self-care the same way she prioritizes business meetings—whether that’s kayaking, practicing yoga, or staying connected with her support system. “Surrounding yourself with like-minded, supportive individuals makes all the difference,” she notes. 

Advice for Future Women Entrepreneurs

For women looking to start their own business, Kim offers practical advice: 

• Understand every aspect of your business—from HR to finance to operations. 

• Be confident in your expertise but open to outsourcing where needed. 

• Expect the unexpected—adaptability is just as crucial as preparation. 

• Build a strong support network, set clear goals, and take the leap with confidence. 

London Inc.’s The Faces of Women-Led Business celebrates leaders like Kim who are paving the way for future entrepreneurs. Her story is a testament to resilience, adaptability, and the power of purpose-driven leadership.